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If Your TV Streaming Costs Are Too High, Follow This Smart Tip

If Your TV Streaming Costs Are Too High, Follow This Smart Tip

You may have found your TV-watching sweet spot with choices like House of the Dragon or She-Hulk, but how much are you spending? There are lots of great shows and movies across dozens of streaming services, but even subscribing to five of them could easily cost you more than $50 a month. (Just look at the latest pricing news for Disney Plus.) We're going to show you a trick that can help save you money.

Think about this: You subscribe to one or more services like Netflix, Hulu, Disney Plus or HBO Max, stream until your favorite series ends its season run, then look for the next thing to watch. But is it worth keeping multiple subscriptions active if you're not actively watching anything on them? I don't think so. 

Here's a breakdown on our money-saving strategy and some tips on how to become a master at it. 

Read more: Best Live TV Streaming Service for Cord Cutting in 2022

Rotate your streaming services

For cord-cutters, leaving pricey cable packages behind in favor of streaming is a win for the wallet. Because we're able to sign up for monthly plans, it's easy to jump into a streaming service and jump out when prices increase or content dries up. According to Deloitte's 2022 Media Trends report, the biggest reasons people cancel their streaming subscriptions are because of pricing and lack of fresh content. Media companies call this behavior "churn." We're calling this the rotation method. 

The benefits? You save cash and avoid content droughts. Let's say a hot title like House of the Dragon or The Real Housewives is set to premiere on a service. Note the total episode count and wait until they're all available at once on a platform. You cancel HBO Max, Disney Plus or other service and then, once the episodes are available, resubscribe to catch up on your faves. Alternatively, you can start streaming a show midseason to cut costs. My monthly guide on which streaming services to cancel can help you keep up.

The downside? You won't have immediate access to every show you want to watch and will have to wait until the full season airs. And since many streaming services release new episodes weekly, rather than all at once, you might not be caught up at the same time as your friends. If you're someone who prefers to watch episodes immediately when they drop, you may decide it's worth it to have multiple subscriptions at a time. If you have patience, however, you can save some money. 

Read more: Best Streaming Device for 2022: Our Picks from Roku, Google, Fire TV and Apple

The strategy can also work if you have a live TV streaming service to keep up with a particular sport. Once the season wraps up, cancel the service and save big, or move to a cheaper platform with fewer channels like Sling TV.

Would you want to pay for three months of Disney Plus to watch Andor when you can catch all 12 episodes in November for the price of one month? 

Lucasfilm

Tip No. 1: Cancel your streaming subscription before getting charged 

Set calendar reminders for your billing cycle and upcoming TV show or movie release dates. Give yourself enough warning to begin or end a subscription. Apps such as JustWatch, TV Time and Hobi help you track when and where TV shows and movies appear on a streaming service. 

Tip No. 2: Snag a streaming service deal

Look for discounts on streaming services. For example, Starz is offering a special rate of $5 per month for three months, which cuts its regular monthly rate of $9 nearly in half. You can also take advantage of the Disney Bundle, which provides access to Disney Plus, Hulu and ESPN Plus in one package for a reduced price. And eligible Hulu subscribers can add on Disney Plus for $3. Lastly, be sure to check with your mobile carrier to see which ones offer free streaming subscriptions.

Read more:  Best Streaming Service Deals From Verizon, AT&T and T-Mobile

Tip No. 3: Pick one or two default streamers

Subscribe to one or two must-have services for the year, and select only one or two more options to fit your monthly budget. Rotate the bonus service(s) according to what you want to watch, ensuring you don't miss your favorite shows while sticking to your monthly spending cap.

Tip No. 4: Stick to monthly billing

Avoid annual subscriptions and pay attention to your auto-renewal payment dates. Your billing cycle can help determine when it's the best time to quit a service, even if you've only signed up for a free trial.

Tip No. 5: Don't cancel your streaming service, pause it

Hulu allows you to pause your subscription for up to 12 weeks, and Sling has a similar option with stipulations. Check with your streaming provider to see if you can take a temporary break without canceling.

Give it a shot, and if you don't like it you can always resubscribe. For more excellent tips on streaming TV, check out this guide to Netflix's hidden tricks and our recommendations for the best internet services.

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The Best Netflix Documentaries You Absolutely Need to Watch

The Best Netflix Documentaries You Absolutely Need to Watch

Netflix has the best documentaries in the business. Hands down. It might be the best part of the service. But the choice is almost overwhelming. That's why we've made this list: our picks for the best documentaries on Netflix.

Here's how we're breaking things down. We're starting with the latest and best up top, then the rest listed by genre. 

Good luck and happy watching!

The Best Documentaries on Netflix

Netflix

Trainwreck: Woodstock '99

Following in the very promising footsteps of Netflix documentaries being leaner, tighter and... better, Trainwreck: Woodstock '99 is a truly horrifying look at what really went on at the notorious Woodstock '99 festival. Quick content warning: Expect to see some truly grotesque discussion of human behavior including rape, looting and arson. This is a truly terrifying watch.

Netflix

Untold (2021)

Untold is the latest from the folks behind Wild Wild Country.

It's a sports documentary series, with each episode going in-depth on controversial sports topics. The first episode focuses on Malice at the Palace, the notorious basketball match where Ron Artest waded into the crowd and wailed on fans back in 2004.

Untold is now in its second season and it is absolute must watch stuff. The new episodes are arguably better than the stellar first season. Maybe the best sports documentary series on Netflix

Netflix

The Most Hated Man on the Internet

Netflix has been on fire with its documentaries lately, and The Most Hated Man on the Internet is the latest. From the producers of Tinder Swindler and Dont F**k with Cats, it's a three-part documentary that tells the story of Hunter Moore, one of the most notorious purveyors of "revenge porn." Definitely worth watching this one. 

Netflix

The Girl in the Picture

The Girl in the Picture is the latest true crime documentary from Netflix. It's up there with the service's absolute best work.

It feels like, after a period of needlessly bloated multiepisode documentaries, Netflix has started trimming the fat, releasing lean, incredibly compelling documentaries again. First Keep Sweet: Pray and Obey and Our Father, now this.

The Girl in the Picture tells the story of a young girl, murdered at age 20. To say too much would spoil the impact, but this is a layered, brutal documentary with endless twists. It needs to be seen to be believed.

Netflix

Keep Sweet: Pray and Obey

There are a lot of Netflix documentaries about cults gone mad, but Keep Sweet: Pray and Obey might be the most disturbing of the lot. Unlike Murder Among the Mormons, which almost treated its topic like a screwball comedy, Keep Sweet is a very grim story about a grim human being in Warren Jeffs. It's a fantastic documentary, and among the best Netflix has produced, but it comes with a very hefty content warning.

Netflix

Our Father

As good as Netflix documentaries are, there's been a tendency to drag out true crime into these bloated multiepisode series. Thankfully Our Father is the opposite of that. It's a lean, perfectly executed documentary focused on Donald Cline, an Indiana fertility doctor who used his own sperm to inseminate a ridiculous number of women against their will.

This is an incredible piece, one of those stories that just escalates and escalates to the point where your jaw drops in disbelief. 

Netflix

The Staircase (2018)

The true crime documentary genre is utterly saturated at this point, but The Staircase stands out. 

Focusing on Michael Peterson and the death of his wife Kathleen, The Staircase is more than just a murder mystery. It's a drawn-out epic that takes place over literal decades, a documentary that follows Peterson and examines his every move, but somehow still remains objective. 

It's a good time to watch or revisit this one, since HBO Max has just launched a drama miniseries based on it.

Netflix

Formula 1: Drive to Survive

The absolute gold standard for long-running sports documentaries. Drive to Survive is so good, and so popular, that it's inspired a whole new level of interest in Formula 1, especially in the US. This show is great at elevating the characters that occupy the sport. More shows like this, please.

Netflix

Icarus (2017)

This Oscar-winning documentary is an absolute belter. 

Icarus starts out as an expose on the impact performance-enhancing drugs have on sports performance, but a sequence of events drags director Bryan Fogel into a web of geopolitics and conspiracies. To say more would spoil it, but Fogel ultimately has created a documentary that had a very real impact on our perception of sports as a whole. In that respect, Icarus is a literal game changer.

Netflix

Who Killed Little Gregory (2019)

Who Killed Little Gregory is a documentary focused on the horrific murder of Grégory Villemin. It's arguably the best true crime documentary on Netflix. It's about a murder, and attempts to solve that murder, but it's also a lesson in media representation and the horrific sexism Grégory's mother had to face in the wake of her son's murder. 

Netflix

The Last Dance (2020)

In 2020, in the midst of a pandemic, Netflix dropped this piece of sports doc perfection. 

The Last Dance focuses on the Chicago Bulls during their '97-'98 NBA title-winning season, but really it's a jumping off point for a documentary that tells the life story of its central star, Michael Jordan. 

As a result, many criticized it for being a little too Jordan-focused, but The Last Dance was an event documentary that lived up to the hype. 

True crime

Netflix

The Keepers (2017)

I've watched plenty of true crime documentaries on Netflix, but nothing has come close to The Keepers. A staggering story, told across generations, that's respectful of the victims, yet compelling throughout.

It's a story about the unsolved murder of Catherine Cesnik, a nun who taught at a Catholic school in Baltimore, but The Keepers goes further than you might expect and exposes a potential coverup of sex abuse allegations.

Michael Putland/Getty Images

Jimmy Savile: A British Horror Story

It's almost impossible to overstate how famous Jimmy Savile was in the UK -- particularly in the 1980s. He was beyond a household name, in many ways he felt like an eccentric uncle to the nation.

Which made revelations that he had sexually assaulted hundreds of underage girls and boys all the more horrific. This was a person the whole of Britain had invited into their homes. 

Jimmy Savile: A British Horror Story does a great job of going through the archives, combining footage that is utterly bizarre in hindsight, and adding fantastic interviews with some of the major players in British TV during Savile's heyday. A fascinating, albeit disturbing documentary. Be warned: This is a difficult watch. 

Netflix

The Tinder Swindler (2022)

A documentary focused on Shimon Hayut, aka the "Tinder Swindler," a conman who used dating apps to defraud multiple women across Europe to fund a lavish lifestyle.

A slightly different topic compared to most true crime documentaries on Netflix. Definitely worth a gander.

Netflix

House of Secrets: The Burari Deaths (2021)

One of the more recent true crime documentaries from Netflix, this is a good one.

Focusing on the bizarre deaths of 11 family members in one house in Burari, Delhi, India in 2018, House of Secrets delves into the theories behind of the strangest suicide/murder cases in recent memory. Unmissable stuff. 

Netflix

This Is a Robbery (2021)

This Is a Robbery is about Netflix as it gets. A four-part series focusing on the Isabella Stewart Gardner Museum in Boston, this is essentially a documentary about an art heist. Remember Evil Genius? (Which is also on this list.) This Is a Robbery is very much in that style. The first episode takes a while to get going, but be patient -- this one has a payoff.

Netflix

Murder Among the Mormons (2021)

Some of Netflix's more recent true crime documentaries have been a bit bloated and... sorta bad?

Thankfully Murder Among the Mormons is a return to form. Definitely watch this one. 

Netflix

American Murder: The Family Next Door (2020)

There are a lot of true crime documentaries out there (and on this list) but American Murder: The Family Next Door sticks out. 

It tells the story of Chris Watts, a seemingly regular guy who murdered his wife and children. The access to footage is staggering and it's edited and produced in a unique way, using text messages and social media posts to tell the story. It's a horrific reminder of the banal, incredibly common existence of domestic violence.

Netflix

Making a Murderer (2015-2018)

With the swath of true crime documentaries and podcasts that came in its wake, it's easy to forget that the world once lost its collective mind over Making a Murderer. In a lot of ways it created the template that many Netflix documentaries now follow. A real original.

Sports 

Netflix

Athlete A (2020)

Athlete A is a great feature length expose on Larry Nassar, the team doctor of USA Gymnastics, who had been sexually abusing female athletes for decades.

Be warned: This one is harrowing.

Netflix

14 Peaks (2021)

14 Peaks tells the story of the Nepalese mountaineer Nimsdai Purja and his goal of climbing all 14 mountains above the height of 8,000 meters (26,000 feet) in one year. It's incredible. Must-watch stuff.

Netflix

Bad Sport (2021)

Netflix might have burned the true crime documentary into the ground, but it's on fire when it comes to sports. Bad Sport is the latest entry into this burgeoning subcategory, and it's awesome. Focusing on strange controversies in sports history, Bad Sport is less about major players doing major things, it's about what happens when sport goes bad, gets down in the dirt. All of these episodes are great. Hoping for a season 2. 

Netflix

The River Runner (2021)

The River Runner is sorta like Free Solo for kayaking. Consider that a compliment.

Focusing on Scott Lindgren, a kayaking legend who was a pioneer of the sport, this is a traditional story of an extreme sports star overcoming odds, but it runs a little deeper than that. Fighting against a brain tumor and his own personal demons, Lindgren is a compelling case study. Must watch stuff.

Netflix

Naomi Osaka (2021)

Naomi Osaka has become one of the most famous and talked-about athletes on the planet. This fascinating documentary explores different phases of her career and offers incredible access into the life of a young woman struggling with the pressures of sport and fame. A must-watch.

Netflix

The Speed Cubers (2020)

If you're looking for a slightly more uplifting documentary, you could do far worse than The Speed Cubers, a look at the world of competitive... Rubik's Cubers? It's short, but packs an incredible emotional punch. Prepare yourself, this one might break you.

Nature/science

Netflix

Seaspiracy (2021)

Seaspiracy follows in the footsteps of multiple documentaries focused on the impact of meat eating on the environment. This time the global fishing industry is in the crosshairs. As expected this one has stirred up a bit of controversy from all stakeholders -- PETA, Greenpeace and conservation groups can't seem to agree if Seaspiracy is accurate or fair. Watch it and make up your own mind.

Netflix

My Octopus Teacher (2020)

My Octopus Teacher follows Craig Foster, a filmmaker who spent a year snorkeling and interacting with an octopus off the coast of South Africa. It's a nature film, sure, but it's simultaneously a documentary designed to inspire awe in the viewer. In short, octopuses are incredible. Little aliens on Earth, essentially. This is the story of a relationship between humans and nature, but it's also an inspiring call to action: Don't ignore the wonder that exists all around you.

Netflix

Our Great National Parks

Barack Obama is making a beeline for David Attenborough's job. And we don't hate the idea!

Our Great National Parks is a world-class nature documentary in the style of great BBC shows like Planet Earth. They've nailed it here. If you're a fan of that type of show, this is completely unmissable.

Netflix

Our Planet (2019)

David Attenborough nature documentaries are so pervasive, they're vulnerable to self parody, but Our Planet is -- I believe -- the high watermark. Only Planet Earth, another Attenborough doc, comes close. But I prefer this one.

Netflix

Tiger King (2020-21)

Time may dull its impact, but when Tiger King was first released on Netflix, the entire world couldn't stop talking about it. 

Tiger King explores the strange underbelly of big cat breeding, focusing on a cast of unforgettable (and ultimately dangerous) characters. It drags its audience to weird places. Season 2 is now available and while the show has lost a lot of its bite, it's intriguing to catch up with this cast of wild human beings doing wild, completely outlandish things. 

Politics/history 

Netflix

13th (2016)

13th by Ava Duvernay is a staggering documentary that tells the story of American slavery and its long-lasting impacts, many of which still resonate today. 

In the wake of the Black Lives Matter movement, this should be mandatory viewing.

Netflix

The Great Hack (2019)

In the wake of the Capitol siege, the Facebook/Cambridge Analytica controversy almost feels like ancient history, but that doesn't make this documentary any less important. If you haven't seen it, then watch it.

Netflix

Operation Varsity Blues: The College Admissions Scandal (2021)

Recently released, Operations Varsity Blues: The College Admissions Scandal has a name as long as some of Netflix's recent documentaries. Thankfully, this isn't as bloated as, say, the recent Cecil Hotel doc, but it could still use some trimming. 

Operation Varsity Blues focused on the FBI investigation into college admissions that put actress Felicity Huffman into jail. Its director, Chris Smith, previously worked on the Fyre Festival documentary. This isn't quite as compelling, but is still well worth watching. 

Sundance

Knock Down the House (2019)

Regardless of your views on Rep. Alexandria Ocasio-Cortez, Knock Down the House is an incredible underdog story that cannot be missed. Focusing on progressive female candidates during the 2018 congressional primary campaigns, it's an insightful look at the democratic process. It's an inspiring reminder that we need to fight in order to make the voices of ordinary people count.

Netflix

What Happened, Miss Simone? (2015)

Not gonna say much here. Nina Simone is a legend and this is maybe one of the best documentaries I've ever seen. 

Netflix

Wild Wild Country (2018)

Overlong and bloated, Wild Wild Country is nevertheless one of the most fascinating documentaries I've ever watched on Netflix. 

It tells the story of Indian guru Bhagwan Shree Rajneesh, who attempted to build a gigantic sprawling commune, for what was essentially a sex cult, in the United States. It's a strange story that somehow becomes stranger with age. Much like Tiger King, the story plumbs depths you won't believe. At times it's a slog, but Wild Wild Country is absolutely worthwhile.

Netflix

Five Came Back (2017)

I absolutely adore this documentary. Five current acclaimed directors (including Steven Spielberg and Francis Ford Coppola) help tell the story of five famous movie directors from the '30s and '40s who did frontline work during the Second World War. It wraps their legacies alongside the impact of the war itself into a truly compelling story of Hollywood's golden age.

Netflix

American Factory (2019)

An Oscar winner for Netflix, this documentary is the first produced by Barack and Michelle Obama's Higher Ground Productions team. 

American Factory tells the story of Fuyao, a Chinese company that built a factory in Ohio that inhabits a now-closed General Motors plant. You have to watch this movie.

Netflix

Jeffrey Epstein: Filthy Rich (2020)

By this point we all have some sort of understanding of Jeffrey Epstein's story but Jeffrey Epstein: Filthy Rich does itself a great service by focusing on the stories of the survivors of his abuse. 

The Cinemart/Hulu

Fyre: The Greatest Party That Never Happened (2019)

Hulu also has a great Fyre festival documentary, but I prefer this Netflix one. Unlike many Netflix documentaries, which are stretched and bloated into multipart episodes, this documentary is sharp, direct and solid gold the entire way through.

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'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules

'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules

What's happening

Netflix ranks the popularity of its originals with all-time Most Popular charts, but last month it quietly changed the way it measures the watch time for some shows. The stats for those shows inflated dramatically.

Why it matters

For Netflix to launch a cheaper tier with ads, it must win over advertisers, and its measurement takes on new significance when advertisers become part of the equation.

What's next

Stranger Things, which released seven episodes last week and will drop two more July 1, is all but certain to be ranked as Netflix's biggest hit yet thanks to this rule change that works in the show's favor.

Stranger Things returned Friday with season 4. By the end of the summer, Netflix will almost certainly proclaim the retro sci-fi series' latest season its biggest hit yet. But Stranger Things 4's viewership victory, set to trump the likes of Bridgerton and Squid Game, was assured weeks before a single subscriber streamed a second of it, when Netflix quietly tweaked its own popularity rules.

The change last month has already inflated the stats for shows like Ozark and Money Heist. Stranger Things 4 is next.  

Stranger Things 4's first volume of episodes hit Friday. The season's final two episodes, running nearly four hours combined, will land July 1.

Netflix

When the final numbers are in, Stranger Things 4 will likely eclipse Bridgerton and Squid Game in Netflix's all-time Most Popular rankings based on total hours watched. These are charts that Netflix updates weekly at Netflix Top 10. All three shows are colossally well-watched worldwide. But among them, only Stranger Things will enjoy Netflix counting its "watch time" for twice as long. Instead of tallying up viewing hours in its first 28 days of release, as Netflix did for Bridgerton and Squid Game, Netflix will be racking up Stranger Things 4's views over 56 days total thanks to its two-part release schedule. 

While these charts can be dismissed as pageantry without much consequence, they're still the most direct data available pointing people -- whether it's Wall Street suits, Hollywood insiders or viewers like you -- to the biggest titles on the world's largest streaming service. They give investors a gauge for Netflix's competitiveness, they can help Netflix recruit talent, and they stoke buzz that may nudge you to watch something you otherwise wouldn't. 

But Netflix measurement is about to take on much greater consequence, as the service launches advertising. For Netflix to be able to offer you a cheaper tier with ads, it will need to broaden its measurement beyond watch time and get more transparent in order to win over advertisers, experts say. 

Netflix has gotten by this far releasing whatever data it wants on its own terms, said Dallas Lawrence, the head of communications and brand for Samba TV, a television researcher and ad measurement firm. That will change when Netflix must sell itself to advertisers too. 

"The buyers will not allow Netflix to grade its own homework," Lawrence said. 

Watch time turned upside down 

When Netflix launched its Top 10 rankings website in November, it unlocked an unprecedented trove of viewing data. The site details the service's most-watched titles of the previous week and how many hours they were viewed, both globally and in more than 90 individual countries. For its most voraciously viewed titles, Netflix updates a set of Most Popular charts, which rank its most watched originals of all time. 

And for a show or movie to make it on the all-time Most Popular rankings, Netflix looks at the 28 days from its premiere to rack up watch hours. 

The latest season of Bridgerton, for example, is Netflix's most watched show in English at 656.3 million hours. Squid Game, the breakout South Korean dystopian thriller, is Netflix's most-watched show in any language, at 1.65 billion hours watched in the 28-day window. 

Squid Game is Netflix's most watched title so far. 

Netflix

That 28-day shot clock was the same for every movie and TV season, until May 10. Then Netflix quietly tweaked the rules to give some shows 56 days -- twice as long -- to amass views. For any series that releases its season in two "volumes" on different dates, the shot clock runs for 28 days after its first batch of episodes, then it resumes again for an additional 28 days after the second batch. Netflix counts the viewing of a volume's episodes only during that volume's first 28 days.

But shows like Stranger Things 4, with seven episodes out now and another two coming July 1, still get 56 days to generate viewing hours toward their ranking. And because the release of a second volume can come soon after the first, the first 28-day window can potentially include rewatch views of the first batch as fans catch up as the second approaches. In the case of Stranger Things 4, fans who immediately binge-watched volume one could revisit these episodes to refresh in anticipation of volume two. And any of that rewatching before June 23 would count.

Shows like Bridgerton and Squid Game, which followed the Netflix convention of releasing a full season at once, are still stuck with their count over 28 days.

Netflix disclosed this change by, essentially, updating its fine print. Judging by archived screenshots of the Top 10 website, Netflix added two sentences to its methodology statement on May 10. Netflix didn't otherwise disclose that it had altered its methodology for the Most Popular rankings.

When reached for comment on this article, Netflix referred to the methodology stated on its site.

Stranger Things 4 was already sure to be a smash by Netflix's standards. Its last season is among Netflix's most watched programs ever, even though it came out when Netflix had two-thirds the subscribers it does now. A three-year hiatus has built up fan demand, and this season's runtime is much longer than the rest. (Its runtime is also much longer than that of Squid Game or Bridgerton. Its first volume of episodes runs an hour longer than the entirety of Squid Game or Bridgerton's whole last season, and Stranger Things 4 still has nearly four hours coming July 1.)

But May's methodology change stacked the deck in favor of Stranger Things. It has already generated 286.8 million hours in the first three days of availability. With 53 more days on its shot clock, it needs to generate less than a tenth of that daily to accumulate enough watch time to become No. 1. 

Overnight sensations

The rule change has wildly inflated the watch time for several other shows already. Multiple programs suddenly appeared in Netflix's top 10 charts or shot to a much higher ranking, with hundreds of millions of hours suddenly added to their counts. 

Money Heist, which released its final season in two volumes, saw its watch-time ranking jump seemingly overnight after Netflix changed its popularity rules. 

Netflix

Money Heist is a hit Spanish thriller series also known as La Casa de Papel. Its final season was released in two volumes, with five episodes landing on Sept. 1 and the last five episodes arriving Dec. 1. After the methodology change in May, its watch time more than doubled. Money Heist is now positioned as Netflix's No. 2 most watched show of all time regardless of language, right after Squid Game. Before the rule change, it didn't even make the top 10. 

Other shows have gotten big bumps too. Fantasy police procedural Lucifer released half its fifth season in 2020 and the other half nearly a year later. Lucifer had been absent from Netflix's Most Popular rankings since they launched, but in May, it suddenly appeared as Netflix's No. 7 most-watched program in any language. The latest season of the drama Ozark, released partly on Jan. 21 and partly on April 29, needed three extra weeks of streaming after its original 28-day window to make the English language top 10. 

Netflix's Top 10 website still characterizes the watch time of all these shows as hours viewed in their "first 28 days on Netflix."

To bolster the credibility of its stats, Netflix recruited accounting firm EY -- formerly known as Ernst & Young, one of the world's biggest accounting companies -- to vet its data. But EY finished its first Netflix report in February, long before Netflix revised its methodology. And EY's report was a light-touch vetting called a review, which essentially accepts the measurement criteria as Netflix defines them and then verifies that the data abide by those rules. Netflix has no existing plans for another accounting review.

Grading its own homework

Netflix was notoriously tight-lipped about its viewership for years. Beau Willimon -- creator of House of Cards, which put Netflix's original programming on the map -- once said the company wouldn't even share audience metrics with him. But since 2018, Netflix has grown more open about the popularity of its shows and movies, culminating with its Top 10 website. 

During Stranger Things' three-year hiatus, Bridgerton became Netflix's most-watched show in English. 

Netflix

For Netflix to start offering you a cheaper tier with ads, it needs to actually win advertisers -- and advertisers won't go by Netflix's numbers. Because TV advertising is so expensive, brands and agencies want measurements comparable across services, so they can know what they're getting at Netflix versus Paramount Plus versus Disney Plus, said Needham senior analyst Laura Martin.

Netflix "can do weird things, like introduce new measurement," added Martin, who has called for Netflix to add advertising for years. "But it would slow adoption by advertisers."

Traditionally, advertisers evaluated TV programs by how many people tuned in. "As we enter this new phase, transparency around viewership data is going to be essential, especially on 'closed' platforms" like Netflix, said Anjali Midha, co-founder and CEO of Diesel Labs, a media intelligence firm. Viewership will naturally remain important, she added, but so will demographics, psychographics and other metrics of watching behavior.

But Netflix's own reputation as the gold standard of streaming TV will work in its favor, Lawrence said.

"Streaming has historically been rife with a myriad … sites that still seem like the Wild West, fraught with risky content," he said. 

Advertisers may come to welcome Netflix's safety and scope, even if its own measurement rules still shoot from the hip. 

Correction, 6:07 a.m. PT June 2: An earlier version of this story suggested Netflix may count viewing of all episodes from split-season shows over a full 56 days. Netflix counts the viewing of episodes only within 28 days of their release, but split-season shows get two 28-day periods -- 56 days total -- to amass watch time. 

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TV Shopping? Consider buying a 2021 TV (and Save Money)

TV Shopping? Consider buying a 2021 TV (and Save Money)

What's happening

New 2022 TV models are now available, but plenty of 2021 TVs are still out there.

Why it matters

2022 TVs might be newer, but they're also more expensive and have similar features to the 2021 models. You'll save money right now by grabbing a 2021 unit. Or wait until the fall when 2022 TVs will be on sale.

If you're looking to get a new TV without breaking the bank, opting for last year's model or waiting a few months until prices drop on 2022 models are your best bets to get all the features you want while still saving money. That's because TVs are a mature technology, which means that new, groundbreaking features don't come out every single year. Changes are incremental, with new models adding only minor updates year-over-year. For example, a 2021 TV at a given size or price will generally have similar picture quality and features to its 2022 counterpart. There are still deals on 2021 TVs, which are significantly less expensive than the current models. 

When deciding which TV to buy and when, everyone should know about the annual television pricing cycle. It starts at CES, the huge tech show that happens every January, when new TVs (plus other tech like laptops and car technology) are announced each year. Later in the spring and summer -- basically now -- many of the new models are already on the shelves. But those new sets are at their highest prices of the year. During the fall, manufacturers start slashing prices to make way for next year's crop of new TVs. 

If you want the latest and greatest technology you're probably already set on a 2022 model and you'll certainly be able to save money on those in the fall. But if you're looking to get a new TV right now, scooping up a deal on a 2021 set is going to be the most affordable option. Just know that you'll probably have to jump on a bargain when you see them, as eventually manufacturers will sell out of their 2021 models.  

Read more: LG C1 vs. LG C2: Which OLED TV Should You Buy?

Sony and Samsung TVs with QD-OLED, a new technology promising better picture quality, are expensive and only available in 55- and 65-inch sizes.

Sony

If I buy a 2021 model now, what new features am I missing?

To put it succinctly, not too much. There's always something new around the corner, but changes from year-to-year are usually incremental. If you worry about missing out on the latest and greatest tech, it should give you peace of mind that even if something really new hits the market, it's going to be very expensive. 

New QD-OLED TVs from Samsung and Sony are a good example. They combine OLED displays with quantum dot technology, and claim higher brightness and better color compared to current OLED TVs. One of these new sets might sound enticing, but QD-OLEDs come with a premium price tag, so they might be tough to recommend over more-affordable OLEDs like the LG C2.

Read more: QD-OLED: Everything We Know About the Newest TV Tech From Samsung and Sony

In 2022, traditional OLED TVs are arriving in untraditional sizes. This year, LG introduced the 42-inch C2 Series TV, the smallest OLED on the market, while also laying claim to the largest OLED available with the 97-inch G2 TV.

New for 2022, LG's OLED C2 now comes in 42- and 97-inch sizes.

Richard Peterson/CNET

Mini-LED TVs are also on the rise and could deliver close-to-OLED picture quality, but the new models we know about so far will also be expensive. The Sony Z9K and X95K are the company's first models with mini-LED, and the TCL X925pro has a new kind of slimmer mini-LED backlight, but none of them will be cheap. Samsung, TCL and Vizio are expected to announce more TVs later this year, many of which will use mini-LED, but we doubt they'll offer huge improvements over the 2021 models.

Also rolling out across the country is NextGen TV, aka ATSC 3.0. This is free over-the-air 4K TV, and it's moving forward quite quickly -- it might already be available in your city. In 2022 we'll see more TVs with built-in tuners that cost less than ever. Don't feel you need to rush to upgrade, or get those specific models however, since in the worst case you'll be able to buy a cheap external tuner and connect that to your TV.

Read more: Gaming Modes, Webcams and QD-OLED: Which 2022 TV Trends Stand Out?

There's also HDMI 2.1. While 2.1 has several new technologies that are great, it's not going to make any current TVs obsolete (unless it's a current 8K TV, but that's yet another story). As long as your current TV works with your current sources, you should be fine. 

Really old TVs, older than 10 years, might have issues connecting to modern streaming and disc sources, but there's no real workaround for that. If your TV doesn't work with a new Roku or Blu-ray player, then you might need to upgrade if you want to use one of those.

Do I need to upgrade?

Forget all the new tech. If your TV works and you're happy with it, keep it. Don't feel any pressure to upgrade. 

Modern TVs are, on average, brighter and have better picture quality than the TVs from a few years ago. Unless you're the type of videophile who wants to tweak every setting and fixates on nits and color accuracy, however, you probably don't need a new TV.

The pressure to upgrade is pervasive in our tech culture, but TVs tend to last (and be perfectly functional) longer than most devices. They don't, for example, have batteries that lose capacity like mobile phones -- or have wires that wear out like headphones. A TV from five or even 10 years ago likely works fine, though it might not look as good as the current 4K HDR TVs. So again, if that's not a huge deal for you, you can likely keep what you have for a few more years. 

Read more: Best TVs for PS5 and Xbox Series X, Series S

This is even true when considering new consoles, the PlayStation 5 and Xbox Series X. If you've got a PS4, Xbox One or any console connected via HDMI, the new consoles should work fine. They might look better on a new TV, but they'll still look great on yours.

If your TV is having issues, or you just want something larger, that's a different story. New TVs are much cheaper per inch than TVs of the past. You'll be able to replace your current TV with something the same size, looks better and is cheaper than your old TV. Or you can pay the same amount as your old TV and get something that's far bigger.

When is the best time to buy a TV?

TV sales are the biggest in the fall and culminate on Black Friday and Cyber Monday. There are always some incredibly cheap 4K TVs on offer, but that's not the whole story.

First of all, the TVs that get the huge discounts are usually either no-name brands, or low-end models from name brands. They're fine if you just want a cheap TV, but they're not going to offer the picture quality of an even slightly higher-end model. The best TVs go on sale as well, but deep discounts on those are less common. 

TV sales happen all year, but Black Friday season sees the biggest discounts.

Roberto Machado Noa/Getty Images

Second, massive discounts on TVs are rare in general. It might be counterintuitive, but TVs typically don't have much mark-up. There isn't a lot of profit in a $500 TV. So unless the store is trying to clear out stock, you shouldn't expect a gigantic drop in price even during sales. Plenty of good discounts are available, they're just not going to be "50% off" or similar, unless there's a specific reason that model is getting such an extreme discount. Or it's a doorbuster in limited quantities.

Third, most big companies don't allow stores to offer their own pricing. This is called UPP, or unilateral pricing policy. It means that a TV from that company is going to cost the same, whether it's on Amazon, in Best Buy, or anywhere else. Well, anywhere else that wants to continue selling TVs from that company. If this sounds sketchy, it is, but that's a topic for a different article. 

The Samsung Frame may look sophisticated, but your current TV might work just as well. 

Samsung

All in all, is it worth upgrading my TV?

Here's the short version:

Get a new TV now if:

• Your current TV is having issues, or is too old to connect to a streaming service like Netflix.
  
• You're willing to buy from a place that has a price-match policy, in case there's a sale.
  
• You want something bigger than what you have now.
  

Don't get a TV now if:

• Your current TV works fine.
  
• There's literally anything else you need or want to spend money on.
  

If you've got the itch for something new, but you're still on the fence, consider giving your TV a bit of a makeover. If you've never adjusted the settings, it's easy to do and will probably make your TV look better than it ever has. That might tide you over for a bit.

And if you finally decide that, yes, you're ready to buy a new TV now, we at CNET do have some guidelines and suggested models.

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As well as covering TV and other display tech, Geoff Morrison does photo tours of cool museums and locations around the world, including nuclear submarines, massive aircraft carriers, medieval castles, airplane graveyards and more. 

You can follow his exploits on Instagram and his travel video series on YouTube. He also wrote a bestselling sci-fi novel about city-size submarines, along with a sequel.

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NextGen TV, aka ATSC 3.0, is continuing its rapid rollout across the country. Major markets like Los Angeles, Atlanta, Denver, Houston and more all have stations transmitting. Meanwhile New York, Boston, and many other markets are slated to have broadcasts later this year. While not every station in every market has a NextGen TV counterpart, more and more are coming on the air.

What's NextGen TV? It's an update to the free HDTV you can already get over-the-air in nearly every city in the US. There's no monthly fee, but you do need either a new TV with a built-in tuner or a standalone external tuner. The standard allows broadcast stations to send higher quality signals than ever before with features like 4K, HDR, 120 Hz, and more. ATSC 3.0 proponents also claim better reception indoors and on-the-go -- whether it's on your phone, or even in your car. The best part is that if you're watching it on your TV it uses the same standard antennas available today.

One potential downside? ATSC 3.0 will also let broadcasters track your viewing habits, information that can be used for targeted advertising, just like companies such as Facebook and Google use today. 

Read more: Best TV antennas for cord cutters, starting at just $10

NextGen TV to you

ATSC.org

Here's the top-line info:

• If you get your TV from streaming, cable or satellite, NextGen TV/ATSC 3.0 won't affect you at all. 
• The transition is voluntary. Stations don't have to switch. Many have already, however, for reasons we'll explain below.
• It's not backwards-compatible with the current HD standard (ATSC 1.0), so your current TV won't be able to receive it. Your current antenna should work fine though.
• Stations that switch to NextGen TV will still have to keep broadcasting ATSC 1.0 for five years.
• There are multiple models and sizes of TV with built-in tuners available now from Hisense, LG, Sony, Samsung and others.
• As of the beginning of 2022 the majority of the largest markets in the US have at least one channel broadcasting NextGen TV. By the end of 2022, nearly all major and many minor markets will have multiple channels .
  

Here's the map of actual stations as of January 2022. Orange denotes stations that are live now. Blue is launching before summer. White sometime after the summer.

ATSC

How it will work in your home

Put simply: If you connect an antenna to your TV you will receive free programming, just like most people can get now. Yet, that is selling the potential benefits of NextGen TV short. 

NextGen TV is IP-based, so in practice it can be moved around your home just like any internet content can right now. For example, you connect an antenna to a tuner box inside your home, but that box is not connected to your TV at all. Instead, it's connected to your router. This means anything with access to your network can have access to over-the-air TV, be it your TV, your phone, your tablet or even a streaming device like Apple TV. There will be traditional tuners as well, of course, but this is a new and interesting alternative.

This also means it's possible we'll see mobile devices with built-in tuners, so you can watch live TV while you're out and about, like you can with Netflix and YouTube now. How willing phone companies will be to put tuners in their phones remains to be seen, however. You don't see a lot of phones that can get radio broadcasts now, even though such a thing is easy to implement. We'll talk more about that in a moment.

'Voluntary'

In November of 2017, the Federal Communications Commission approved ATSC 3.0 as the next generation of broadcast standard, on a "voluntary, market-driven basis" (PDF). It also required stations to continue broadcasting ATSC 1.0 (i.e. "HD"). This is actually part of the issue as to why it's voluntary. 

During the mandatory DTV transition in the early 2000s, stations in a city were given a new frequency (channel, in other words), to broadcast digital TV, while they still broadcast analog on their old channel. These older channels were eventually reclaimed by the FCC for other uses when the proverbial switch was flipped to turn off analog broadcasts. Since a changeover isn't occurring this time around, stations and markets are left to themselves how best to share or use the over-the-air spectrum in their areas.

Because there's no new bandwidth, broadcasters will temporarily share transmitters. Two or more stations will use one tower for ATSC 1.0 (HD) broadcasts and those stations will use another tower for ATSC 3.0 (UHD) broadcasts. This will mean a temporary reduction in bandwidth for each channel, but potentially a limited impact on picture quality due to the better modern HD encoders. More info here.

ATSC/TVTechnology.com

While it's not a mandatory standard, many broadcasters still seem enthusiastic about NextGen. At the beginning of the roll-out, then executive vice president of communications at the National Association of Broadcasters Dennis Wharton told CNET that the improvement in quality, overall coverage and the built-in safety features mean that most stations would be enthusiastic to offer ATSC 3.0.

John Hane, president of the Spectrum Consortium (an industry group with broadcasters Sinclair, Nexstar and Univision as members), was equally confident: "The FCC had to make it voluntary because the FCC couldn't provide transition channels. [The industry] asked the FCC to make it voluntary. We want the market to manage it. We knew the market would demand it, and broadcasters and hardware makers in fact are embracing it."

Given the competition broadcasters have with cable, streaming and so on, 3.0 could be a way to stabilize or even increase their income by offering better picture quality, better coverage and, most importantly, targeted ads.

Ah yes, targeted ads…

Broadcast TV will know what you're watching

One of NextGen TV's more controversial features is a "return data path," which is a way for the station you're watching to know you're watching. Not only does this allow a more accurate count of who's watching what shows, but it creates the opportunity for every marketer's dream: targeted advertising. 

Ads specific to your viewing habits, income level and even ethnicity (presumed by your neighborhood, for example) could get slotted in by your local station. This is something brand-new for broadcast TV. Today, over-the-air broadcasts are pretty much the only way to watch television that doesn't track your viewing habits. Sure, the return data path could also allow "alternative audio tracks and interactive elements," but it's the targeted ads and tracking many observers are worried about.

The finer details are all still being worked out, but here's the thing: If your TV is connected to the internet, it's already tracking you. Pretty much every app, streaming service, smart TV and cable or satellite box all track your usage to a greater or lesser extent.

Return data path is still in the planning stages, even as the other aspects of NextGen TV are already going live. There is a silver lining: There will be an opt-out option. While it also requires Internet access, if this type of thing bothers you, just don't connect your TV or NextGen TV receiver to the internet. You will inevitably lose some of the other features of NextGen TV, however.

That said, we'll keep an eye on this for any further developments.   

Free TV on your phone?

Another point of potential contention is getting ATSC 3.0 tuners into phones. At a most basic level, carriers like AT&T, Verizon and T-Mobile are in the business of selling you data. If suddenly you can get lots of high-quality content for free on your phone, they potentially lose money. Ever wonder why your phone doesn't have an FM radio tuner? Same reason.

T-Mobile made a preemptive strike along those lines all the way back in September 2017, writing a white paper (PDF) that, among other things, claims, "In light of the detrimental effects that inclusion of ATSC 3.0 can have on the cost and size of a device, the technology trade-offs required to accommodate competing technologies, and the reduced performance and spectral efficiency that it will have for other mobile bands and services, the decision as to whether to include ATSC 3.0 in a device must be left to the market to decide."

"The market" determined you didn't need an FM tuner in your phone, and in the few phones that had an FM tuner, if you bought it through an American provider, it was almost always disabled.

TV broadcasters, on the other hand, are huge fans of ATSC 3.0 on mobile phones. It means more potential eyeballs and, incidentally, a guarantee of active internet access for that return data path. John Hane of the Spectrum Consortium feels that tuners built into phones is "inevitable," and that international adoption of ATSC 3.0 will help push it forward. Wharton says that the focus is getting TVs to work, but mobile is in the plan.

Then there's portable TVs, of which there are HD versions on the market and have been for years. The next-generation ATSC 3.0 versions of these will likely get better reception in addition to the higher resolution offered by the new standard.

Sarah Tew/CNET

Cost (for you)

NextGen TV is not backward compatible with current TV tuners. To get it, you'll eventually need either a new TV or an external tuner. 

However, you shouldn't feel a push to upgrade since:

1. NextGen TV/ATSC 3.0 isn't mandatory, and it doesn't affect cable, satellite or streaming TV.

2. HD tuners cost as little as $30 to $40 now, and NextGen TV tuners, which currently sell between $200 and $300, will eventually be cheap as well.  

3. Even after they start NextGen broadcasts, stations will have to keep broadcasting regular old HD. 

Here's the actual language:

"The programming aired on the ATSC 1.0 simulcast channel must be 'substantially similar' to the programming aired on the 3.0 channel. This means that the programming must be the same, except for programming features that are based on the enhanced capabilities of ATSC 3.0, advertisements and promotions for upcoming programs. The substantially similar requirement will sunset in five years from its effective date absent further action by the Commission to extend it."

In other words, the HD broadcast has to be essentially the same as the new 3.0 broadcast for five years, perhaps longer depending on future FCC actions.

Which brings us to point 3. By the time people had to buy them, HD tuners were inexpensive and are even more so now. The HD tuner I use is currently $26 on Amazon. The first generation NextGen tuners available now are more expensive than that, though they're not outrageous. We'll discuss those below. By the time anyone actually requires one, however, they'll almost certainly be affordable.

Which is good, because there aren't any planned subsidies this time around for people to get a tuner for cheap. I'm sure this is at least partly due to how few people actually still use OTA as their sole form of TV reception. Maybe this will change as more stations convert, but we're a ways away from that.

As you can see, there are lots of parts that need to get upgraded all along the chain before you can get 3.0 in your home.

ATSC/TVTechnology.com

Here's another way to think about it: The first HD broadcasts began in the mid-90s, but when did you buy your first HDTV? As far as the 3.0 transition is concerned we're in the late-90s, maybe generously the early 2000s, now. Things seem like they're moving at a much more rapid pace than the transition from analog to DTV/HDTV, but even so, it will be a long time before ATSC 3.0 completely replaces the current standard.

How to get NextGen right now

LG

If you want to check it out for yourself, many of you already can. The first stop is to go to WatchNextGenTV.com. That website will help you find what stations in your area are broadcasting, or which ones will soon. 

Next up you'll need something to receive it. If you're in the market for a new TV there are several options available from Hisense, LG, Samsung, and Sony. Here's our list of all the 2022 TVs with built-in next-gen tuners.

If you want to check out NextGen TV without buying a new television, you'll need an external tuner. It's still early days, so there aren't many options. 

The Tablo ATSC 3.0 Quad HDMI DVR

Nuvvyo

At CES 2022 Nuvvyo announced the Tablo, a quad-tuner box that can connect to a TV directly, or transmit over a network to Rokus, Apple TVs, or computers on your home network.  

The Silicon Dust has two models, the $199 HomeRun Flex 4K and the $279 HomeRun Scribe 4K. Both have ATSC 1.0 and 3.0 tuners.  

If you want a more traditional tuner, BitRouter plans to start shipping its first ZapperBox M1 tuners in the spring. You can reserve one now for $249. It doesn't have internal storage, but BitRouter plans to add the ability to save content on network-attached storage, or NAS, devices via a firmware update. They also plan to add the ability to send the content around your home network, like what the Scribe 4K does.

Zapperbox

Then there's what to watch. Being early in the process, you're not going to find much 4K content, possibly not any. This was the same with the early years of HDTV. It's also going to vary per area. There is certainly a lot of 4K content being produced right now, and that has been the case for several years. So in that way, we're in better shape than we were in the early days of HD. 

Basic and paid cable channels over-the-air?

One company is using the bandwidth and IP nature of NextGen to do something a little different. It's a hybrid paid TV service, sort of like cable/satellite, but using over-the-air broadcasts to deliver the content. It's called Evoca, and right now it's available only in Boise, Idaho. Edge Networks is the company behind it, and it wants to roll it out to other small markets where cable offerings are limited, and broadband speeds are slow or expensive. 

It's an interesting idea for underserved and often forgotten-about markets. 

Read more: Cable TV channels and 4K from an antenna?

Seeing the future

The transition from analog broadcasting to HD, if you count from the formation of the Grand Alliance to the final analog broadcast, took 16 years. 

Though many aspects of technology move rapidly, getting dozens of companies, plus the governments of the US and many other countries, all to agree to specific standards, takes time. So does the testing of the new tech. There are a lot of cogs and sprockets that have to align for this to work, and it would be a lot harder to fix once it's all live.

But technology moves faster and faster. It's highly doubtful it will take 16 years to fully implement NextGen TV. As we mentioned at the top, dozens of stations are already broadcasting. Will every station in your city switch to NextGen TV? Probably not, but the bigger ones likely will. This is especially true if there are already other NextGen TV stations in your area. There's a potential here for stations to make additional money in the long run with 3.0, and that's obviously a big motivator.

There's also the question of how much content there will be. If it follows the HDTV transition model, big sporting events in 4K HDR will come first, followed by lots and lots of shows featuring nature scenes and closeups of bugs. Seriously -- this was totally a thing. Then we'll see a handful of scripted prime-time shows. My guess would be the popular, solidly profitable ones that are produced (not just aired) by networks like CBS and NBC.

So should you hold off buying a new TV? Nope, not unless you only get your shows over the air. And even if you do, by the time there's enough content to be interesting, there will be cheap tuner boxes you can connect to whatever TV you have. 

For now, NextGen TV seems to be well on its way.

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As well as covering TV and other display tech, Geoff does photo tours of cool museums and locations around the world, including nuclear submarines, massive aircraft carriers, medieval castles, epic 10,000 mile road trips, and more. Check out Tech Treks for all his tours and adventures.

He wrote a bestselling sci-fi novel about city-size submarines, along with a sequel. You can follow his adventures on Instagram and his YouTube channel.

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