'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules

'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules

What's happening

Netflix ranks the popularity of its originals with all-time Most Popular charts, but last month it quietly changed the way it measures the watch time for some shows. The stats for those shows inflated dramatically.

Why it matters

For Netflix to launch a cheaper tier with ads, it must win over advertisers, and its measurement takes on new significance when advertisers become part of the equation.

What's next

Stranger Things, which released seven episodes last week and will drop two more July 1, is all but certain to be ranked as Netflix's biggest hit yet thanks to this rule change that works in the show's favor.

Stranger Things returned Friday with season 4. By the end of the summer, Netflix will almost certainly proclaim the retro sci-fi series' latest season its biggest hit yet. But Stranger Things 4's viewership victory, set to trump the likes of Bridgerton and Squid Game, was assured weeks before a single subscriber streamed a second of it, when Netflix quietly tweaked its own popularity rules.

The change last month has already inflated the stats for shows like Ozark and Money Heist. Stranger Things 4 is next.  

Stranger Things 4's first volume of episodes hit Friday. The season's final two episodes, running nearly four hours combined, will land July 1.

Netflix

When the final numbers are in, Stranger Things 4 will likely eclipse Bridgerton and Squid Game in Netflix's all-time Most Popular rankings based on total hours watched. These are charts that Netflix updates weekly at Netflix Top 10. All three shows are colossally well-watched worldwide. But among them, only Stranger Things will enjoy Netflix counting its "watch time" for twice as long. Instead of tallying up viewing hours in its first 28 days of release, as Netflix did for Bridgerton and Squid Game, Netflix will be racking up Stranger Things 4's views over 56 days total thanks to its two-part release schedule. 

While these charts can be dismissed as pageantry without much consequence, they're still the most direct data available pointing people -- whether it's Wall Street suits, Hollywood insiders or viewers like you -- to the biggest titles on the world's largest streaming service. They give investors a gauge for Netflix's competitiveness, they can help Netflix recruit talent, and they stoke buzz that may nudge you to watch something you otherwise wouldn't. 

But Netflix measurement is about to take on much greater consequence, as the service launches advertising. For Netflix to be able to offer you a cheaper tier with ads, it will need to broaden its measurement beyond watch time and get more transparent in order to win over advertisers, experts say. 

Netflix has gotten by this far releasing whatever data it wants on its own terms, said Dallas Lawrence, the head of communications and brand for Samba TV, a television researcher and ad measurement firm. That will change when Netflix must sell itself to advertisers too. 

"The buyers will not allow Netflix to grade its own homework," Lawrence said. 

Watch time turned upside down 

When Netflix launched its Top 10 rankings website in November, it unlocked an unprecedented trove of viewing data. The site details the service's most-watched titles of the previous week and how many hours they were viewed, both globally and in more than 90 individual countries. For its most voraciously viewed titles, Netflix updates a set of Most Popular charts, which rank its most watched originals of all time. 

And for a show or movie to make it on the all-time Most Popular rankings, Netflix looks at the 28 days from its premiere to rack up watch hours. 

The latest season of Bridgerton, for example, is Netflix's most watched show in English at 656.3 million hours. Squid Game, the breakout South Korean dystopian thriller, is Netflix's most-watched show in any language, at 1.65 billion hours watched in the 28-day window. 

Squid Game is Netflix's most watched title so far. 

Netflix

That 28-day shot clock was the same for every movie and TV season, until May 10. Then Netflix quietly tweaked the rules to give some shows 56 days -- twice as long -- to amass views. For any series that releases its season in two "volumes" on different dates, the shot clock runs for 28 days after its first batch of episodes, then it resumes again for an additional 28 days after the second batch. Netflix counts the viewing of a volume's episodes only during that volume's first 28 days.

But shows like Stranger Things 4, with seven episodes out now and another two coming July 1, still get 56 days to generate viewing hours toward their ranking. And because the release of a second volume can come soon after the first, the first 28-day window can potentially include rewatch views of the first batch as fans catch up as the second approaches. In the case of Stranger Things 4, fans who immediately binge-watched volume one could revisit these episodes to refresh in anticipation of volume two. And any of that rewatching before June 23 would count.

Shows like Bridgerton and Squid Game, which followed the Netflix convention of releasing a full season at once, are still stuck with their count over 28 days.

Netflix disclosed this change by, essentially, updating its fine print. Judging by archived screenshots of the Top 10 website, Netflix added two sentences to its methodology statement on May 10. Netflix didn't otherwise disclose that it had altered its methodology for the Most Popular rankings.

When reached for comment on this article, Netflix referred to the methodology stated on its site.

Stranger Things 4 was already sure to be a smash by Netflix's standards. Its last season is among Netflix's most watched programs ever, even though it came out when Netflix had two-thirds the subscribers it does now. A three-year hiatus has built up fan demand, and this season's runtime is much longer than the rest. (Its runtime is also much longer than that of Squid Game or Bridgerton. Its first volume of episodes runs an hour longer than the entirety of Squid Game or Bridgerton's whole last season, and Stranger Things 4 still has nearly four hours coming July 1.)

But May's methodology change stacked the deck in favor of Stranger Things. It has already generated 286.8 million hours in the first three days of availability. With 53 more days on its shot clock, it needs to generate less than a tenth of that daily to accumulate enough watch time to become No. 1. 

Overnight sensations

The rule change has wildly inflated the watch time for several other shows already. Multiple programs suddenly appeared in Netflix's top 10 charts or shot to a much higher ranking, with hundreds of millions of hours suddenly added to their counts. 

Money Heist, which released its final season in two volumes, saw its watch-time ranking jump seemingly overnight after Netflix changed its popularity rules. 

Netflix

Money Heist is a hit Spanish thriller series also known as La Casa de Papel. Its final season was released in two volumes, with five episodes landing on Sept. 1 and the last five episodes arriving Dec. 1. After the methodology change in May, its watch time more than doubled. Money Heist is now positioned as Netflix's No. 2 most watched show of all time regardless of language, right after Squid Game. Before the rule change, it didn't even make the top 10. 

Other shows have gotten big bumps too. Fantasy police procedural Lucifer released half its fifth season in 2020 and the other half nearly a year later. Lucifer had been absent from Netflix's Most Popular rankings since they launched, but in May, it suddenly appeared as Netflix's No. 7 most-watched program in any language. The latest season of the drama Ozark, released partly on Jan. 21 and partly on April 29, needed three extra weeks of streaming after its original 28-day window to make the English language top 10. 

Netflix's Top 10 website still characterizes the watch time of all these shows as hours viewed in their "first 28 days on Netflix."

To bolster the credibility of its stats, Netflix recruited accounting firm EY -- formerly known as Ernst & Young, one of the world's biggest accounting companies -- to vet its data. But EY finished its first Netflix report in February, long before Netflix revised its methodology. And EY's report was a light-touch vetting called a review, which essentially accepts the measurement criteria as Netflix defines them and then verifies that the data abide by those rules. Netflix has no existing plans for another accounting review.

Grading its own homework

Netflix was notoriously tight-lipped about its viewership for years. Beau Willimon -- creator of House of Cards, which put Netflix's original programming on the map -- once said the company wouldn't even share audience metrics with him. But since 2018, Netflix has grown more open about the popularity of its shows and movies, culminating with its Top 10 website. 

During Stranger Things' three-year hiatus, Bridgerton became Netflix's most-watched show in English. 

Netflix

For Netflix to start offering you a cheaper tier with ads, it needs to actually win advertisers -- and advertisers won't go by Netflix's numbers. Because TV advertising is so expensive, brands and agencies want measurements comparable across services, so they can know what they're getting at Netflix versus Paramount Plus versus Disney Plus, said Needham senior analyst Laura Martin.

Netflix "can do weird things, like introduce new measurement," added Martin, who has called for Netflix to add advertising for years. "But it would slow adoption by advertisers."

Traditionally, advertisers evaluated TV programs by how many people tuned in. "As we enter this new phase, transparency around viewership data is going to be essential, especially on 'closed' platforms" like Netflix, said Anjali Midha, co-founder and CEO of Diesel Labs, a media intelligence firm. Viewership will naturally remain important, she added, but so will demographics, psychographics and other metrics of watching behavior.

But Netflix's own reputation as the gold standard of streaming TV will work in its favor, Lawrence said.

"Streaming has historically been rife with a myriad … sites that still seem like the Wild West, fraught with risky content," he said. 

Advertisers may come to welcome Netflix's safety and scope, even if its own measurement rules still shoot from the hip. 

Correction, 6:07 a.m. PT June 2: An earlier version of this story suggested Netflix may count viewing of all episodes from split-season shows over a full 56 days. Netflix counts the viewing of episodes only within 28 days of their release, but split-season shows get two 28-day periods -- 56 days total -- to amass watch time. 

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'Stranger Things' Season 5: What We Know So Far

'Stranger Things' Season 5: What We Know So Far

Stranger Things  season 4 is over. 

But this is not the end. There's still one entire season to come. That might be bad news for the kids who have to prepare to save Hawkins -- or what's left of it. But it's good news for those of us who just can't give up on Steve "The Hair" Harrington and the rest of this engaging crew.

For more on Stranger Things season 4 volume 2, dive into the Easter eggs, links to previous seasons and character arcs for the cast in our in-depth episode 8 recap and episode 9 season finale recap. If you've burned through season 4, here's what we know about the upcoming fifth and final season. We'll add to this as news is released.

Netflix

When will Stranger Things' final season be released?

This is a bigger mystery than what exactly Erica found under Lucas' bed. There was a year between the first two seasons, and then we had to wait two years for season three, and another two for season four. (This explains why the kids are growing up so fast -- see our photo gallery to marvel at the differences.) The Duffer brothers flat-out told Variety that the wait shouldn't be as long this time, but also, they haven't started filming yet. So we'd estimate a year and a half, which would put the show in early 2024. (David Harbour, who plays Hopper, is guessing mid-2024.)

What's this about a time jump?

Like we said, the kids are getting older. Millie Bobby Brown, who plays 11, is 18 now, and Joe Keery, who plays Steve, is 30. Each season has jumped ahead a year, which would push the final season to 1987. But if the show jumped more than one year, the younger kids might be able to catch up to their actual ages -- say the show picked up as they're about to graduate from Hawkins.

The Duffer brothers, the show's creators, have confirmed a time jump, though they haven't revealed details. The problem, though, is that Hawkins is literally on fire as we faded out of season four, so it seems as if the kids need to jump back into immediate action. That'll be something for the Duffers to work out as they reopen their show's writers' room.

Fewer settings 

Season four was kind of all over the place, with Hopper and Joyce mostly in Russia, Eleven starting out in California (we still want revenge on roller-rink meanie Angela), and some of the crew back in Hawkins. The show jumped between settings pretty smoothly, but the Duffers say it will focus on keeping everyone together in Hawkins for the last season.

Will Byers loves Mike

The show started off back in season 1 with Will Byers (Noah Schnapp) getting abducted, and it looks as if the focus could spin back to him. Ross Duffer says Will is "a big part and focus" of the final season. And actor Schnapp told Variety in July 2022 that the rumors are true, his character is gay, and has feelings for best friend Mike, who's in a relationship with Eleven.

"Now it's 100% clear that he is gay and he does love Mike," Schnapp said.

And everything Will does is made more difficult by the fact that he's still apparently able to feel a connection to Vecna.

Eddie and Max

New character Eddie Munson sacrificed himself in season four, and the Duffers have assured fans that the meaningful death is real. It's possible actor Joseph Quinn could show up in a flashback (although Alexei didn't get to do that), but the character won't be an active part of the final season.

It's different for Max Mayfield, who's been a strong part of the show since the second season. Max ended the fourth season in the hospital, as Vecna tried to kill her in the same horrific bone-breaking, eye-gouging way he killed others before her. She's still alive, but not in great shape, and lingers in a coma. There just doesn't feel like any way the Duffers will kill off Max, though -- in fact, maybe that time jump will help her bones (and brain) heal.

Don't expect another 'Running Up That Hill'

Kate Bush's 1985 song Running Up That Hill was featured prominently in the fourth season -- sending the decades-old song charting around the world. But don't expect that the Duffers will just pick another '80s song for a season 5 boost. 

"I'm already getting asked that question, it's like, 'What song are [you] going to do in Season 5?'" Matt Duffer said in an interview with Collider. "I'm like, 'We're not going to do that again.' Because if we do it, it will fail." Yeah, it likely would. Lightning is notoriously hard to bottle and, alas, there's only one Kate Bush.

Finale will be long again

The season four finale was more than two hours long. Season five's finale will be, too, though not quite as long, the Duffers say. But it will be moving fast. They note that season five will jump right into action, and joke that the finale will contain "eight endings." Get ready to block off some serious viewing time come 2024.

And then a spinoff?

The Duffers teased their fans with a letter saying, "There are still many more exciting stories to tell within the world of 'Stranger Things'; new mysteries, new adventures, new unexpected heroes." 

And they confirmed to Variety that "we do have an idea for a spinoff that we're super excited about." The creators say they haven't revealed the idea yet, even to Netflix, and they think everyone will be surprised. But they also said that actor Finn Wolfhard, who plays Mike, correctly guessed at the spinoff topic. So unless someone can get Finn to cough up the secret, we'll have to wait on that.

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'Stranger Things' Fans Spot Alteration to Old Nancy and Jonathan Scene

'Stranger Things' Fans Spot Alteration to Old Nancy and Jonathan Scene

Stranger Things season 4 has been gripping our attention since it arrived on Netflix in May, attention that has now turned back to earlier seasons. Creators the Duffer brothers discussed re-editing scenes from older episodes, mainly involving touching up VFX. Fans took to TikTok and Twitter to note one of the changes they believed had been made.

One such scene involves Nancy Wheeler (Natalia Dyer) and her new boyfriend, Steve Harrington (Joe Keery), in the second episode of the first season, titled The Weirdo on Maple Street. Steve, a jock-type, convinces Nancy to join him at a house party, where they sleep together for the first time.

Out in the woods, Jonathan Byers (Charlie Heaton) snaps pictures of the party guests, including Nancy when she removes her clothes. Fans on TikTok and Twitter thought they'd picked up on a slight tweak to this scene -- Jonathan no longer shown taking a picture of Nancy when she undresses.

However, the Stranger Things writing team has since addressed the rumors on Twitter. "PSA: no scenes from previous seasons have ever been cut or re-edited. And they never will be," the tweet reads.

Jonathan still possesses a picture of the moment, revealed in the next episode, titled Holly, Jolly. Steve and his bully pals discover the photos from the party, calling Jonathan a "creep" and a pervert. "He was probably gonna save this one for later," says Carol Perkins (who was dating Tommy Hagen), referring to the photo of Nancy undressing.

The Duffer brothers have had other opportunities to make tweaks, including the date of Will's (Noah Schnapp) birthday. In season 2, episode 8, Will's mother Joyce (Winona Ryder) says his birthday is March 22. In season 4, episode 2, a timestamp on a video camera recording reads March 22, but no one celebrates Will's big day.

Matt Duffer suggested changing Will's birthday to May 22, "because 'May' can fit in Winona's mouth." He continued, "So that would be us George Lucas-ing the situation." Star Wars creator George Lucas frequently altered his movies after their release. Mostly, this involved improving special effects.

At time of writing, however, Joyce still says March 22 in the season 2 scene.

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'Paper Girls' Review: Newsies vs. Terminator, but Don't Mention 'Stranger Things'

'Paper Girls' Review: Newsies vs. Terminator, but Don't Mention 'Stranger Things'

There's a new streaming series about four walkie-talkie-toting 1980s teens, pedaling their bikes into action against fantastical goings-on.

Yes, I know. Sounds a lot like Stranger Things. But let's try to forget about Netflix's smash hit for a minute and give Amazon's entertaining new sci-fi show Paper Girls a chance.

Paper Girls is based on the award-winning comic by writer Brian K. Vaughan and artist Cliff Chiang, which began in 2015 and ran for 30 issues. All eight episodes of the first season began streaming on Prime Video in July.

The show begins in the wee small hours as Halloween 1988 draws to a close. Four 12-year-old paper delivery girls take to the darkened suburban streets to begin their round. Tough-talking Mac, shy new kid Erin, rich kid KJ and budding prodigy Tiffany have to contend with racists, bullies and drunks, but these everyday assholes pale into insignificance when the girls are caught up in a war between time travelers.

The first episode is thrillingly chaotic, with the sodium-yellow streetlights giving way to a roiling pink sky as the kids find themselves caught up in craziness and confusion. Their paper round spirals into escalating weirdness and action, with some genuine shocks building to a solid cliffhanger. It's all there: four engaging leads, an intriguing premise and some deliciously odd twists and turns.

The main strength of the show is the young cast as they're catapulted forward 30 years and are thrown around in time, facing themselves and their loved ones in years to come. Riley Lai Nelet and Fina Strazza are relatable as the unassuming underdog and sensitive scion of a wealthy family, while Camryn Jones shines later in the show as the team's sparky thinker. The standout throughout is Sofia Rosinsky, channeling Edward Furlong's rebellious juvenile delinquent from Terminator 2 with a combination of bravado and vulnerability.

The Terminator is probably the other big influence on the series, as a ruthless hunter infiltrates the suburbs to track down our time-displaced young heroines. As with all time travel stories, paradoxes and timelines soon get tangled, with the young newsies encountering their future selves (including comedian Ali Wong).

This is the key thing about Paper Girls: it's a coming-of-age story, using the sci-fi conceit of time travel to allow characters to see how they turned out and demand answers from the people they come to be. The older versions of the girls have as much to learn from their younger selves as the youngsters do from any adult, and it's a compelling way to explore these questions of what it means to grow up and take control of your life.

Or at least, the show comes pretty close. Later in the series one of the young cast meets their older self in an encounter that's bribing with conflict and revelation. But Wong is under-served in her appearance as an adult who just turns out to be a bit mediocre. A slightly disappointing life isn't really the stuff of drama, especially in a show when the other storyline is a frickin' guerrilla war between sci-fi commandos and laser-gun-toting fanatics jumping through time.

Paper Girls has enough twists and compelling characters to keep you involved, but the show does lose momentum after the eventful first episode. All too often the girls arrive in a new location and then just… go to bed. People need to sleep, sure, but scenes like this feel like intermissions when the momentum flags, even sapping the tension out of the pursuing hunter's approach. Paper Girls could do with more urgency and energy as the heroes fight both their enemies and their desire to get back to their home time (or not).

A lack of momentum isn't a problem that troubles Stranger Things, and Paper Girls will suffer by comparison with Netflix's hit show. But it's worth noting that Paper Girls is a different animal. Stranger Things is set in the 1980s because it's all about the '80s: the hair, the music, the clothes, Dungeons & Dragons -- the pop culture references are the point, as this retro nostalgia is a loving tribute to (and updating of) the movies and culture of that era. Paper Girls, however, starts in the 1980s so the kids can hop forward through their lives. There are some excellent vintage needledrops (if only it would do for New Order, Danzing or Echo and the Bunnymen what Stranger Things season 4 did for Kate Bush), but this isn't a show about the '80s specifically: it's a story about growing up told across the timeline of a life.

Paper Girls could do with a jolt of the energy that makes Stranger Things fizz. But set aside any comparisons and there's a lot to like about this twisty show, especially its winning young cast.

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Netflix Review: Still the Best Streaming Service

Netflix Review: Still the Best Streaming Service

When you think of streaming TV shows and movies, there's a good chance that Netflix is comes to mind first. Though competition from rivals like HBO Max and Disney Plus is fierce, it's still the best choice for streaming entertainment, period. 

Netflix includes a wide variety of familiar network shows and more original series, films, documentaries and specials than any of its myriad competitors. Despite challenges with retaining subscribers and a price bump, the world's first major streaming service remains our favorite choice thanks to its huge library of constantly refreshed content and its easy accessibility across different devices. In 2021, Netflix won 44 Emmys, making history and racking up more than the next two media companies combined. If you're looking for something new to watch, Netflix should be your top choice.  

Like

• Strong recommendation engine
• Easy to use across different devices
• Offline downloads available
• Extensive list of movies and shows
• Massive selection of original programs
• No commercials

Don't Like

• Cost for premium plans is on the higher end
• Can't watch shows as they air on other networks

Depending on the plan you choose, Netflix costs between $10 and $20 per month, which is at the higher end for a streaming service, as you can see in the chart below. Its recent price increase shook up the streaming world and moved Netflix closer to HBO Max in terms of cost. However, the pricier package lets you watch up to four screens at once, and create different user profiles, so in theory, you could split it among friends to lower the price. Thanks to its sheer variety and number of new things to watch, Netflix also gives you the most bang for your buck.

Streaming Services Compared

	Netflix	Peacock	HBO Max	Disney Plus	Apple TV Plus	Amazon Prime Video	Hulu
Monthly price	Starts at $9.99	Basic free with ads, ad-free for $5	$9.99 for basic with ads, $14.99 for ad-free	$7.99	$4.99	$8.99 (or included with $140/year Prime membership)	Basic $6.99 with ads, ad-free Premium for $12.99, Live TV for $70
Ads	No	Yes	No	No	No	No	Yes
Top titles	Stranger Things, Squid Game, Bridgerton, Ozark, Money Heist	The Office, 30 Rock, Bel-Air, early access to Tonight Show with Jimmy Fallon	Game of Thrones, Dune, Euphoria, DC titles	The Mandalorian, Loki, Encanto, Obi-Wan Kenobi	Ted Lasso, The Morning Show, CODA, Severance	Marvelous Mrs. Maisel, The Boys, Reacher, The Wheel of Time	Handmaid's Tale, Pen15, The Great, Bob's Burgers
Mobile downloads	Yes	Yes (Premium Plus plan)	Yes	Yes	Yes	Yes	Yes
4K HDR available	Yes (on Premium plan)	No	Yes (limited titles)	Yes	Yes	Yes	Yes
Number of streams:	1 (2 for Standard, 4 on Premium)	3	3	4	6	2	2 (Unlimited with Live TV $9.99 add-on)

How Netflix started vs. how it's going

Between 2012-2013, Netflix premiered its first original TV shows, including Lilyhammer, House of Cards and Orange Is the New Black. Today, it has a catalog of more than 1,500 original TV shows and movies, including global hits like Stranger Things, Emmy winners such as Bridgerton, The Queen's Gambit and The Crown, as well as Oscar-nominated movies such as The Power of the Dog, Tick, Tick… Boom! and The Trial of the Chicago 7.

Though the company's been known for its commercial-free streaming experience since its inception, there are plans to introduce an ad-supported tier before 2022 ends. Additionally, Netflix aims to crackdown on password sharing by charging a fee for extra users on an account. The program is still in the pilot phase, but the days of crowdfunding your Netflix subscription may soon be over. 

As of 2022, Netflix has more than 220 million paid subscribers across 190 countries, after seeing a major spike in users during the pandemic. A dent in its subscriber base caused numbers to drop by 200,000, but there are still reasons to keep the service, with the main draw being its content.  

What shows and movies does Netflix have?

Netflix may have had the first-to-market advantage in the world of streaming services, but it's kept its momentum with its increasing number of original shows and movies -- many of which have won critical acclaim and major awards and nominations.   

Compared to other streaming platforms, you can't beat Netflix's slate of original TV shows that are now considered among the best of the modern era of television, including those mentioned above plus many more, such as Squid Game, Ozark, Never Have I Ever, Money Heist and Cobra Kai.

Read more:  Netflix: The 49 Absolute Best TV Shows to Watch

Outside of TV shows, Netflix's original programs include a wide range of comedies, dramas, foreign films and shows, documentary series, anime, stand-up comedy specials and reality dating and competition shows. Not all of them are runaway hits, but many of them are, and there's enough to explore interesting shows that may not have found a home on traditional network TV. And at a time when going to the movies is more fraught than it once was, Netflix offers a place to find new films: In 2022 alone, Netflix is set to release over 100 new movies, at least one per week. The selection spans across genres and geography, and includes K-dramas, animated features, and fantasy book adaptations.

Stranger Things is one of Netflix's powerhouse originals. 

Netflix

Netflix typically adds shows a full season at a time, though not while a show is airing on network TV -- so if you don't have cable or another platform like Hulu, you'll have to wait to watch for a few months to watch seasons in full. 

One complaint: Netflix content sometimes can come and go without warning. The only way to tell if something is leaving the service in the next 30 days is if you happen to tap on the details page for the given show or movie -- or search online for everything coming and going in a given month.

Another potential content issue to flag: In recent years Netflix has lost some of its most popular content (such as The Office, which moved to NBC's Peacock, Daredevil, which moved to Disney Plus and Friends, which moved to HBO Max) as other networks created their own streaming services. While it started as an online video store that was trying to offer every movie and TV series online, it may be slowly becoming more akin to the old HBO -- mostly featuring its own original programming, complemented with some things it licenses from other companies.

What's it like to use Netflix? 

I first subscribed to Netflix back in the first streaming days of 2007, so using the platform feels like second nature at this point. Even if you're new to it, it's pretty user-friendly: Open the app and tap on your profile (if you have one set up), and you'll see a homepage. You'll see Popular on Netflix, Continue Watching, Trending Now, Top Picks for you and a number of (sometimes oddly specific) other categories based on shows you've watched before. Mine include Critically-acclaimed Witty TV Comedies and Suburban-dysfunction TV Comedies, for example. 

Netflix's design encourages scrolling -- there are so many different categories to look through, and then shows and movies within those categories to continue scrolling into. You can create a watch list to help you cut down on this, but the vast, colorful library makes it easy to spend more time looking through options than actually watching a show, so be careful.

The Netflix app operates similarly across various devices. My home page on the web browser is nearly identical to that on my Apple TV, Roku and Amazon Fire TV Stick, both in content and layout. It's more condensed on the smaller iPhone and Android phone screens, but still follows the same format, and has a clear "Downloads" tab to find content to save to watch offline on your device. 

Rows and rows of content on Netflix can keep you busy.

James Martin/CNET

One difference between devices is voice commands: You might find it more or less difficult to fire up a Netflix show from your device's home screen depending on which voice-capable device you're using.

For example, when you say, "Watch Stranger Things" on the Apple TV and the iOS app on iPhone, it will first have you click which specific show (Stranger Things or Beyond Stranger Things), and then will take you to an Apple TV page for the show, and there it will give you the option to open Netflix and start episode 1. On Amazon Fire TV Stick, you can say, "Watch Stranger Things," and it will open Netflix automatically if you're logged into the app. On the Roku 4K stick, if you say, "Watch Stranger Things," it will take you right to the first episode in the app. Those are more hardware-side concerns, but interesting to note. 

Once you're in the Netflix app, though, voice commands work the same across devices: Go to the Search tab, hold the microphone button to dictate, and say the name of the show you're looking for. 

When you select a show or movie to watch, you have the option to fast-forward, rewind, add subtitles and change your audio settings. If you have a Premium account and a big enough 4K TV, watching in Ultra HD makes for a very cinematic experience. The show or movie you choose will also show up in your "Continue watching" section at the top of your homepage for easier access. 

How much does Netflix cost? 

Netflix offers three pricing plans: Basic, Standard and Premium. Here is how the costs and features break down:

Netflix plans

	Basic	Standard	Premium
Monthly price	$10	$15.50	$20
Number of screens you can watch on at the same time	1	2	4
Number of phones or tablets you can have downloads on	1	2	4
HD available	No	Yes	Yes
Ultra HD available	No	No	Yes

All plans include the ability to watch on any device, and the full, unlimited collection of movies and TV shows. All allow cancellation at any time. Netflix also offers a one-month free trial. 

Netflix's Basic plan costs more than Prime Video ($9 per month), more than Hulu's ad-based plan ($7 per month) but less than its more comparable no-ads plan ($13 per month). If you're on a shared Netflix account with family, chances are it's a Premium one ($20 per month) -- if you're actually splitting it between four people, that's only $5 per month each, and a strong value for all of the original content available, including some in 4K Ultra HD. Plus: No commercials on any plan. 

What features do you get on Netflix? 

Outside of general streaming, if you have the Standard or Premium plan, you can create different profiles for different users, and find your own list of personalized recommendations. 

Netflix's recommendation game is strong, from "Because you watched" carousels that have been improved by the new "two thumbs up" feature, to the option to remove content from your home page, to its "Play Something" shuffle feature for when you're unsure what to stream.

The platform also has a particularly appealing kid's section, with a solid catalog of content including CoComelon, Pokemon: Master Journeys and Trolls: The Beat Goes On! and a much more kid-friendly user interface – including the mystery box feature added earlier this year.

If you subscribe to the Premium plan, you can watch certain shows and movies in 4K Ultra HD on 4K TVs. You'll need a steady internet connection speed of at least 25 megabits per second, and streaming quality set to Auto or High. 

Netflix has more 4K content than just about any other streaming service, and a lot of its 4K shows and movies are also available in HDR. High dynamic range provides an even bigger improvement in image quality than 4K according to CNET's tests, with better contrast and color, and the difference is especially apparent on large, higher-end televisions. Netflix supports the two major HDR formats, generic HDR (aka HDR-10) as well as Dolby Vision. If you have a device that handles Dolby Vision, Netflix will play content (if available) in that format by default.

You can search for a selection of 4K TV shows and movies on the service with the Premium plan.

Sarah Tew/CNET

Data usage varies by format, ranging from about 1GB per hour for the standard-definition video to up to 7GB per hour for the highest-quality 4K streams. Downloading and streaming take up a similar amount of data, according to Netflix. If you want to avoid having Netflix eat up all of your data, you can take certain steps laid out on Netflix's website to adjust your data usage settings. 

All subscribers can download TV shows and movies on the Netflix app on mobile devices for offline viewing, though certain titles aren't available to download. 

Read more: 9 Handy Netflix Tricks That Can Help Make Streaming Better

Should you get it? 

Netflix remains my favorite streaming platform of the increasingly large bunch. It has a huge selection of movies and TV shows old and new, tons of high-quality original programs, and an easy-to-navigate interface. 

Even though it no longer offers a free trial, it's worth trying Netflix for a month if you want something new to watch.

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Apple tv plus review small library but the quality is not good apple tv plus review small library but the quality is good apple tv plus review small library button apple tv plus reviews apple tv plus movies apple tv plus channels apple tv 4k

Apple TV Plus Review: Small Library but the Quality Is Topnotch

Apple TV Plus Review: Small Library but the Quality Is Topnotch

Apple made its official entry into the streaming wars in November 2019. Apple TV Plus debuted weeks before Disney Plus, putting both streaming services in the competitive spotlight. At $5 a month, Apple TV Plus is the lowest-priced premium, ad-free streaming platform around, but it still packs high-end features like 4K resolution, HDR and mobile downloads -- as well as some of Hollywood's biggest stars, such as Jennifer Aniston, Jason Momoa, Tom Hanks and Samuel L. Jackson. 

One of the youngest streamers in the game, Apple TV Plus produces high quality, award-winning content. Its feature film CODA earned an Oscar, making it the first streaming service to win Best Picture. While the popular comedy show Ted Lasso has garnered multiple honors, other releases such as The Morning Show, Pachinko, The Tragedy of Macbeth and Severance showcase how Apple TV Plus invests in premium content. 

Like

• Low cost
• Ad-free
• Top-quality, star-studded originals
• Mobile downloads
• 4K HDR and Dolby Vision and Atmos

Don't Like

• Very small catalog
• No older content
• Unavailable on Android devices
• Confusing app experience

The platform now has more than 60 original exclusive TV shows and movies and began streaming its first live sports events with Friday Night Baseball for Major League Baseball's 2022 season. But in some ways, the service is still an underdog. The number of titles on the streamer is tiny compared to Netflix, Disney Plus or HBO Max, in part because Apple TV Plus has almost no back catalog of shows and movies.

Whether the service is worth $5 a month for you -- or less, depending on whether you get it for free with a new Apple device or a discount as part of Apple's Apple One bundle -- depends on how excited you are to watch those originals. Its biggest breakout hit so far has been Ted Lasso, the Jason Sudeikis dramedy about an American football coach who gets hired to coach an English Premier League soccer team. Shows like Mythic Quest, Severance and Schmigadoon! have also garnered critical praise, but few have made cultural waves the way that, say, The Mandalorian did for Disney Plus.

All original content, nothing familiar to binge

Apple's current slate of original shows and movies includes comedies, dramas, documentaries and talk shows. At launch in 2019 it had only nine titles on the whole platform, with a strategy that seemed to be focused on keeping it small and high-quality. Its marquee drama, The Morning Show, which stars Reese Witherspoon, Jennifer Aniston and Steve Carrell, had a huge, $300 million reported budget. 

Ted Lasso, a fish-out-of-water sports dramedy, has been one of Apple TV Plus' most popular shows. 

Apple

For a while, that was the closest the platform had to a real breakout -- until Ted Lasso premiered in August 2020 and made the title character the world's midwestern sweetheart. Though Apple doesn't report viewership data, Deadline reported that Ted Lasso became the most-watched show on the platform in 2021 across all top 50 countries and that it greatly increased subscriptions. Other originals at launch included the postapocalyptic thriller See starring Jason Momoa, the alternative retelling of the space program For All Mankind and the Hailee Steinfeld-starring comedy Dickinson about poet Emily Dickinson. 

New additions include the sci-fi spectacle Foundation, book adaptation The Last Days of Ptolemy Gray, historical drama Pachinko and the genre-bending series Severance. You'll find a few selections for kids, like Snoopy in Space, Luck, Amber Brown, and Hello, Jack! The Kindness Show but the catalog is definitely more adult-oriented. 

Though you won't find a treasure trove of blockbuster films on the service, Apple Original Films partners with the studio A24 for theatrical and streaming productions. For example, The Tragedy of Macbeth debuted in movie theaters in December 2021 and landed on Apple TV Plus the following January. During Apple's Peek Performance event in March, the company announced a slate of new upcoming films and series. Viewers can soon watch Killers of the Flower Moon from Leonardo DiCaprio and Martin Scorsese; the star-studded Argylle, featuring Henry Cavill, Dua Lipa and Samuel L. Jackson; and the Christmas comedy Spirited, starring Will Ferrell and Ryan Reynolds.

Most Apple TV Plus series initially premiere a few episodes at once, followed by one new episode each week to keep you hooked. But sometimes the service drops a full season in one go, similar to Netflix. Ultimately the platform is hurt by its lack of a back catalog -- especially compared with NBC's streaming service, Peacock, which has a free tier with 13,000 hours of shows that include bingeable favorites like Parks and Recreation and 30 Rock. 

Apple's strategy appears to be shifting. The company started acquiring older movies and TV shows to round out the service, but this remains very limited. So far, all we have is the 1980s Jim Henson TV series Fraggle Rock, as a complement to its own new series of shorts based on the show. But there hasn't been any other news about what an expanded back catalog will look like, or how it'll compare to those of competitors.

After adding Friday night games from Major League Baseball to its service earlier this year, the company seems to be leveling up its live sports offerings. In June, Apple struck a 10-year deal with Major League Soccer to stream matches on the Apple TV app. The catch? Only selected games will be available for Apple TV Plus subscribers.

Read more: Best TV Shows on Apple TV Plus

Severance scored 14 Emmy nominations this year.

Apple TV Plus

Top-tier features at a low price, but no Android phone or tablet support

You can't really beat Apple TV Plus in terms of the features. Its originals are available in 4K, HDR, Dolby Vision and Dolby Atmos sound. Like Netflix, it's completely ad-free. You can share your subscription with up to five other people on your Apple Family plan and stream on up to six devices at once. You can download all shows to your mobile device to watch offline as well. It's available in 100 countries.

You can watch Apple TV Plus on any Apple device (iPhone, iPad, Apple TV or Mac), via AirPlay or SharePlay. You can also watch on your PC, Roku devices, Amazon Fire TV devices, Samsung, Panasonic, LG and Vizio smart TVs, as well as on the web at tv.apple.com. 

Device support is narrower than most other major services, however. Apple TV Plus isn't available on any mobile devices except for iPhones and iPads, so owners of Android phones and tablets are out of luck. Since launch, Apple has added support for the PlayStation and Xbox -- and it does support some Android-powered TV devices, namely Chromecast with Google TV and Sony smart TVs.

Read more: New to Apple TV Plus? Here Are 9 of Its Coolest Hidden Features

Small selection, small price 

Besides offering first-rate content, Apple TV Plus is attractive due to its low monthly price. For less than the cost of your average McDonald's combo meal, you can access every title on the platform for $5 per month. There are also a few ways to use the service for free. 

New users can hop on a free seven-day trial or try out the service for free for 30 days with an Apple One bundle. The Apple One package allows you to have up to six Apple services depending on your account type. Additionally, if you purchase a new Apple device, you can receive Apple TV Plus free for three months, as long as you redeem the offer within 90 days. And if you have a T-Mobile Magenta wireless plan, the service is included for free for one year.

With the $5 monthly subscription to Apple TV Plus, up to six people can stream from one account and you can hold watch parties on FaceTime. Content is what will hold your attention, but compared to the world's other top streaming services like Netflix and Disney Plus, the price is right. 

Streaming Services Compared

	Apple TV Plus	Netflix	HBO Max	Disney Plus	Hulu	Amazon Prime Video
Monthly price	$5	Starts at $10	$10 for basic with ads, $15 for ad-free	$8	Basic $7 with ads, ad-free Premium for $13, Live TV for $70	$9 (or included with $120-per-year Prime membership)
Ads	No	No	No	No	Yes	No
Top titles	Ted Lasso, The Morning Show, CODA, Severance	Stranger Things, Squid Game, Bridgerton, Ozark, Money Heist	Game of Thrones, Dune, Euphoria, DC titles	The Mandalorian, Loki, Encanto, The Simpsons	Handmaid's Tale, Pen15, Lost, Bob's Burgers	Marvelous Mrs. Maisel, The Boys, Reacher, The Wheel of Time
Mobile downloads	Yes	Yes	Yes	Yes	Yes	Yes
4K HDR available	Yes	Yes (on Premium plan)	No	Yes	Yes	Yes
Number of streams:	6	1 (2 for Standard, 4 on Premium)	3	4	2 (Unlimited with Live TV $9.99 add-on)	2

A confusing app experience

Apple TV Plus differs from other streaming services in that it doesn't live in its own app. Instead, you'll find the service inside the Apple TV app, alongside programming from other video subscriptions, as well as Apple iTunes movie and TV rentals and purchases. 

In practice we found this arrangement confusing. When you enter the Apple TV app, the format is similar to other streaming services, letting you search by movies, TV shows, sports or kids. Though Apple TV Plus content is highlighted at the top of the screen, you'll see Apple TV originals mixed in with a ton of content available a la carte to buy, as well as stuff from other streaming services. At first glance, it looks like Apple TV comes with all of these shows and movies -- until you click on them and are taken to a purchase page. 

You have to click on the Apple TV Plus "channel" to actually see the streaming service's offerings, which is a little confusing.

Sarah Tew/CNET

To see only Apple TV Plus content, you'll have to scroll to the Channels section of the app and click Apple TV Plus, which you'll find alongside others like Showtime, Starz and many others.

Within the channel, you'll see every show, but navigation isn't perfect. You'll find the following categories: latest originals, book adaptations, entire seasons, drama and comedy series, feature films, nonfiction series, kids and family... and that's it. No search bar, and no bar across the top where you can scroll between TV shows, movies and kids' programs that are strictly the Apple TV Plus brand, as you typically see with other streaming services. However, if you're using a mobile device such as an iPad or iPhone, there's an "Originals" icon at the bottom of the screen you can click to find branded content in that category.

You'll find the latest available trailers in the Coming Soon section, which is nice to give you an idea of what to look forward to. You'll also see a section called More From the Stars of Apple TV Plus, with black-and-white tiles of some of the big names on the platform (like Tom Hanks and Denzel Washington). Clicking one of those will take you to the Apple TV Plus show you can watch them in, as well as all of their other shows and movies on other platforms. Sort of handy, but ultimately not doing much more than IMDb in terms of connecting you to someone's body of work -- and then asking you to pay for it.

Once you select a show you'll see a large photo and the option to play the first episode or add it to your list. Underneath this section, you can scroll through the list of episodes for each season with or without having to use the drop-down menu. 

The Apple TV Plus voice experience worked best on Apple TV and Roku. When on the home screen of either streaming box, when we said something like, "Watch Defending Jacob," the device would automatically open the Apple TV app and start the pilot episode, no second action needed. On the Amazon Fire TV stick, the voice command took us to another menu, where we'd have to manually select the show to watch. Otherwise, the experience was very similar across platforms.

Being a part of the Apple ecosystem can enhance your experience with the iPhone version: Under a More to Explore tab, you'll find show soundtracks and playlists in Apple Music and related books in Apple Books. 

Apple TV Plus Originals feature big stars like Tom Hanks.

Sarah Tew/CNET

Should you get Apple TV Plus?

If you've bought an Apple device over the past year, or plan to do so once the iPhone 14 is released this fall, you're eligible for the free trial of Apple TV Plus -- and you should definitely take advantage of it. You (or your family) will likely find something you'd like to watch among the original shows and movies. 

I'd recommend the free trial to see if any of Apple's originals strike your interest. (We can confirm that seven days is long enough to finish the first season of Ted Lasso.) If they do, $5 a month really isn't much to pay for high-quality content -- especially when most streaming services like Netflix are implementing price increases. 

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