Nvidia's $2,500 Titan RTX is its most powerful prosumer GPU yet

Nvidia's $2,500 Titan RTX is its most powerful prosumer GPU yet

Nvidia's Titan cards have always walked a fine line between the gamer-oriented GeForce and the professionally targeted Quadro. They're basically Quadro-power cards with GeForce-capability drivers. That historically plops them into the really, really expensive gaming GPU category or on the lists of video professionals who demand speed and value more than certification.

The new $2,499 Titan RTX, a Turing-architecture-based card that Nvidia announced Monday, adds even more of that power to the mix. It should still appeal to gamers, especially those who want to play Metro Exodus in 8K when it arrives in 2019. But the architecture's optimized ray-tracing and AI-acceleration cores also make it an option for more dataset-focused research, AI and machine-learning development and real-time 3D professional work that doesn't require workstation-class drivers.

The distinction between the GeForce and Quadro cards is waning over time as applications drift away from OpenGL. Adobe's video applications such as Premiere and After Effects, for example, use the CUDA cores directly for acceleration. But Photoshop is still the elephant in that room. You can still only get 30-bit color support (10 bits per channel) with the workstation drivers, which are restricted to Quadro cards.

It's hard to make direct comparisons solely based on specs, in part because Nvidia is inconsistent about the specs it provides at launch. You usually have to wait a little bit until people dig in and ferret them out. 

Most of the specs Nvidia's provided for the $6,300 Quadro RTX 6000 and the $2,499 Titan RTX are almost identical -- the Quadro does have a faster base GPU clock speed and four DisplayPort connectors vs. the Titan's three. So I can't wait to find out what magic the Quadro performs that merits an almost $4,000 premium. Given that neither GPu is shipping yet (the Quadro's in preorder and the Titan is slated for the end of November), we'll have to wait and see.

On the flipside, the less-endowed Quadro RTX 5000 only costs $200 less than the Titan RTX, so you give up quite a bit of power in exchange for those workstation certifications.

As a gaming card, it looks like it'll fit right into its traditional slot as a power bump up from the highest-end GeForce. But unless it delivers a bigger performance gap than the previous generation's GTX 1080 Ti/Titan Xp, it will be doubly not worth it at twice the price of the RTX 2080 Ti. Or it will be, at least, until more games ship which take advantage of its ray-tracing processors.

Comparative specifications

	GeForce RTX 2080 Ti (Founders Edition)	Quadro RTX 5000	Quadro RTX 6000	Titan RTX	Titan Xp
GPU	TU102	TU104	TU102	TU102	GP102
Memory	11GB GDDR6	16GB GDDR6	24GB GDDR6	24GB GDDR6	12GB GDDR5X
Memory bandwidth	616GB/sec	448GB/sec	672GB/sec	672GB/sec	547.7GB/sec
GPU clock Speed (MHz, base/boost)	1,350/1,635	1,620/1,815	1,440/1,770	1,350M/1,770	1,405/1,582
Memory data rate/Interface	n/a/352 bit	n/a/256 bit	n/a/384 bit	14Gbps/384 bit	11.4Gbps/384 bit
Texture fill rate (gigatexels per second)	420.2	348.5	509.8	510	379.7
Ray Tracing (Gigarays per second)	10	8	10	11	n/a
RT cores	68	48	72	72	n/a
RTX-OPS (trillions)	78	62	84	n/a	n/a
CUDA Cores	4,352	3,072	4,608	4,608	3,840
Tensor Cores	544	384	576	576	n/a
FP32 (TFLOPS, max)	14	11.2	16.3	n/a	12.1
Price	$1,200	$2,300	$6,300	$2,500	$1,200

Correction, 12:55 p.m. PT: An earlier headline on this story had the incorrect price for the Nvidia Titan RTX. It costs $2,500.

Fastest gaming laptops, ranked: All the most-powerful gaming laptops tested in the CNET Labs.  

Computers for the creative class: The very best new laptops, tablets and desktops for creatives. 

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Intel Arc Graphics Begin the Rollout, Starting at the Bottom

Intel Arc Graphics Begin the Rollout, Starting at the Bottom

Intel finally debuts its new discrete graphics cards, arriving more than fashionably late to a party already dominated by Nvidia and AMD. Based on the same Xe architecture that debuted in its integrated GPUs circa 2020 (11th-gen Tiger Lake), it expands the hardware and features to take advantage of access to the higher power and dedicated memory available when it's not sharing space with the CPU, an architecture Intel calls Xe HPG. The Arc 3 line gives a bump to gently push a laptop over the 60 frames per second hump for graphics-intensive games and to deliver improved performance for creative tasks, such as video encoding and AI-driven features.

Out now are the Arc 3 GPUs, the A350M (25-35 watts) and A370M (35-50 watts); starting in June the higher-end A550M (60-80 watts), A730M (80-120 watts) and A770M (120-150 watts) will start shipping in laptops. Intel also teased an upcoming desktop card, labeled "Limited Edition," in a brief clip at the end of its announcements. Earlier this year, the Samsung Galaxy Book 2 Pro was listed as the first to ship with all the Intel Evo bells and whistles, and it shipped today.

Notable technologies include XeSS, (Intel's AI-boosted upscaling for faster frame rates a la Nvidia DLSS and AMD FidelityFX Super Resolution), XMX matrix engine (to accelerate AI, like Nvidia's Tensor cores) and the Xe media engine (video encode and decode acceleration, including the first AV1 encoder accelerator in a GPU). 

Intel Arc A series

	A350M	A370M	A550M	A730M	A770M
Xe cores and ray-tracing units	6	8	16	24	32
Power range (watts)	25-35	35-50	60-80	80-120	120-150
Typical graphics clock speed (GHz)	1.15	1.55	0.9	1.1	1.65
Memory	4GB GDDR6	4GB GDDR6	8GB GDDR6	12GB GDDR6	16GB GDDR6
Memory bus	64 bit	64 bit	128 bit	192 bit	256 bit

Like AMD's RDNA 2 generation of GPUs, there's only a single ray-tracing unit per Xe core. I find that doesn't perform very well for AMD; let's see how it works for Intel, which is also heavily based around Windows DirectX 12 Ultimate.

Of course, there are more capabilities tied to systems with Intel's own CPU (which AMD does, too), using Intel's Deep Link technology. Dynamic Power Share allocates extra power to the CPU or GPU depending upon the workload in systems with 12th-gen Core CPUs, similarly to AMD SmartShift. HyperEncode basically pools all available encoding engines of both the CPU and GPU, portions out the video and then gathers up the results and feeds it back to your software in a stream as if it were performed by a single engine. And HyperCompute does essentially the same thing for compute engines and AI accelerators.

As part of its Arc launch and in anticipation of the real gaming-focused mobile and desktop GPUs, Intel's rolling out a successor to its Graphics Command Center software, Arc Control. The new software handles the usual tasks we've seen in game command center software, including system monitoring and tweaking, automatic driver downloads, some streaming tools (including a Virtual Camera like Nvidia Broadcast and automatic game highlight capture. The company's also working on building out its community, with the usual giveaways, events, challenges and a dedicated Discord server.

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Intel vs. AMD: Who's got the fastest chip now?

Intel vs. AMD: Who's got the fastest chip now?

Advanced Micro Devices new Trinity chip doesn't deliver the performance trifecta necessary to threaten Intel's market-leading position, according to most initial evaluations.

It's an old story line now: AMD comes out with a new processor that offers better graphics performance, but, overall, does little to change Intel-AMD market dynamics -- which of course heavily favors Intel.

And AMD has done it again. Tapping into the graphics processing unit (GPU) expertise it got when after acquiring ATI in 2006, the Sunnyvale, Calif.-based company continues to ding Intel on GPU performance.

But AMD fails to threaten Intel on central processing unit (CPU) speed and power efficiency.

But don't take my word for it. "AMD's Trinity...doesn't unseat [Intel's] Sandy Bridge from its position of performance supremacy," wrote Tom's Hardware, referring to the Intel chip design announced in January of last year.

Let's insert a quick parenthetical here. Intel is now shipping its next-generation Ivy Bridge chip, and performance will only improve vis-a-vis AMD.

That said, there's plenty of praise for AMD's graphics silicon. Game play is good: AMD's Trinity is recommended "if you're a casual gamer" by Tom's Hardware.

But for higher end games, the advantage isn't necessarily there. "Your best bet continues to be laptops with an Intel CPU and a discrete GPU from Nvidia, at least of the GT 640M level," according to Anandtech.

And note that Intel these days is touting media processing performance for tasks like transcoding: converting a file from one format to another. For example, converting a movie so it is playable on an iPod.

In this area, Intel's Quick Sync is competitive with AMD, said Anandtech.

AMD is making strides with battery life, though. "It's worth pointing out that the concerns about AMD's battery life from a few years ago are now clearly put to rest," Anandtech said.

Then there's the school of thought that Intel needs to be afraid, very afraid. "AMD has a very credible chip on their hands with Trinity, and Intel should be very worried," said chip site Semiaccurate.

But one financial firm is not that enthusiastic. "Advanced Micro Devices'...Trinity seems unlikely to gain share, and will likely compete on price rather than performance against Intel's Ivy Bridge," said MKM Partners in a post on Barron's.

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Intel's Core i9-11980HK leads the way for gaming and creative laptops

Intel's Core i9-11980HK leads the way for gaming and creative laptops

If it weren't for the ancillary technologies that come with Intel's latest round of Tiger Lake Core H-series CPUs, today's 11th-gen launch could seem like kind of a snoozefest. Yes, these are the first of the high-power mobile gaming-and-creative-targeted CPUs built on the company's 10-nanometer SuperFin process -- tech that essentially improves current handling to deliver improved performance -- led by an always notable flagship i9, the i9-11980HK. Yes, the i9 is faster than its 10th-gen predecessor. And yes, Intel promises that it's faster than AMD's offerings. Frankly, it would be newsworthy if Intel didn't make those claims. But these chips are basically just an expansion of the line Intel rolled out at CES 2021.

As has become habit with mobile processor launches, Nvidia and Intel have been making them in tandem. At the same time as the new Tiger Lake-H series launch, Nvidia revealed its low-end RTX 3050 and 3050 Ti mobile GPUs.   

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That's where Intel debuted the Tiger Lake-H architecture and related process, which (in conjunction with the 500-series chipset) adds support for Thunderbolt 4, Killer Wi-Fi 6E/Gig+, DDR4-3200 memory, dual built-in displays, Optane H20 and 20 lanes of PCIe Gen 4.  

Because the Gen 4 allows direct connection to the CPU rather than using a separate bus, it brings with it a couple of notable capabilities for power users. One is Resizeable BAR, which allows the system to allocate an optimal amount of video memory for the CPU to use for graphics operations not otherwise run on the GPU. That means it takes less time to move the graphics data for rendering out to the display, and can eke out some extra graphics performance. (It's similar to AMD Smart Access Memory, which debuted with the Radeon RX 6000 series desktop cards in October 2019.)  It also lets manufacturers incorporate bootable SSD RAID arrays using Intel's Rapid Storage Technology. So speedier storage in larger capacities.   

Specifications

CPU	Cores / threads	Cache	TDP	Base frequency (GHz)	Max single core frequency (GHz)	Max all core frequency (GHz)
Core i9-11980HK	8/16	24MB	65W	2.6	5	4.5
Core i9-11900H	8/16	24MB	35W	2.5	4.9	4.4
Core i7-11800H	8/16	24MB	35W	2.3	4.6	4.2
Core i5-11400H	6/12	12MB	35W	2.7	4.5	4.1
Core i5-11260H	6/12	12MB	35W	2.6	4.4	4

Just because the processor and chipset support these capabilities doesn't mean you'll see them in all laptops; some of them, such as implementing PCIe Gen 4, are subject to individual manufacturers' preferences and product-line strategies. The i7 and i9 carry on Intel's incorporation of Turbo Boost 3, notable for its automatic selection of the fastest and most reliable core to boost to the max for single-threaded operations.

There are commonalities across all the CPUs, including integrated Intel UHD Graphics. Intel has stressed that the integrated GPU uses its latest Xe graphics architecture, but as with its desktop 11th-gen (Rocket Lake-S) CPUs chose to brand it with the old, old UHD Graphics nomenclature. That's because one of Intel's requirements for it to carry the Iris Xe brand is at least 80 execution units and these H series chips only have 32 EUs. These CPUs are intended for use in laptops with discrete graphics, so that paucity of EUs can be a minor, if irritating, drawback.

Intel also announced its Tiger Lake-H commercial processors, both Core and Xeon, which use the secure, managed vPro chipset.

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Intel Shows Off the Chip Tech That Will Power Your PC in 2025

Intel Shows Off the Chip Tech That Will Power Your PC in 2025

Intel on Thursday showed a silicon wafer studded with chips built with a manufacturing process that's set to arrive in 2025, a signal intended to reassure customers that the company's years of chip manufacturing difficulties are behind it.

"We remain on or ahead of schedule against the timelines that we laid out," Chief Executive Pat Gelsinger said of the company's plan to improve manufacturing processes. He showed off a gleaming wafer of memory chips built with the company's upcoming Intel 18A process, which overhauls the transistors at the heart of chip circuitry and the way power is delivered to them.

Intel is trying to dramatically accelerate manufacturing progress to meet a 2025 goal of reclaiming the chip performance lead it lost to Taiwan Semiconductor Manufacturing Co. (TSMC) and Samsung. If it succeeds, it'll mean PC chips progress faster after a half decade of lackluster performance improvements. And it could mean Intel becomes more relevant to your digital life by building chips inside your car, phone and gaming PC graphics card.

At the heart of the effort is moving through five new manufacturing processes in four years: Intel 7 in 2021 with the Alder Lake chips now powering PCs, Intel 4 in 2022, Intel 3 in 2023, Intel 20A in early 2024 and Intel 18A in late 2024 -- though the lag between manufacturing availability and product delivery means 18A chips won't arrive until 2025. Showing the wafer is a "proof point" that Intel is on track, Gelsinger said.

Gelsinger, a chip engineer who returned to Intel a year ago, brings tech cred to the CEO job, but it'll be tough for the company to claw its way back. Once a chip manufacturer falls behind the leading edge, as IBM and GlobalFoundries did in recent years, it's harder to justify the colossal investments needed to advance to the new technology.

Embodying Intel's difficulty is Apple's decision to eject Intel Core processors from its Macs in favor of its own M series chips built by TSMC. At the same time, AMD has been gaining market share, Nvidia has been profiting from gaming and AI, and Amazon has introduced its own server processors.

Gelsinger spoke at Intel's investor day, where he and other executives sought to convince often skeptical analysts that the company's enormous spending on new chipmaking equipment will pay off. That will come through premium products and external customers arriving to use its new foundry manufacturing capacity.

Intel 20A introduces two major changes to chip design, RibbonFET and PowerVia, and Intel 18A refines it for better performance. RibbonFET is Intel's take on a transistor technology called gate all around, in which the gate that governs whether a transistor is on or off is wrapped entirely around ribbon-like channels that carry the electrical current.

And PowerVia delivers electrical power to the underside of the transistor, freeing the top surface for more data link circuitry. Intel is playing catch-up with RibbonFET, but it's got a lead with PowerVia, which the industry calls backside power delivery.

Intel is pressing with another lead -- packaging technology that links different "chiplets" into one more powerful processor. The Sapphire Lake member of Intel's Xeon server family arriving this year employs one packaging variety, called EMIB, while the Meteor Lake PC chip arriving in 2023 employs another, called Foveros.

Intel expects to keep up with Moore's Law, which calls for a doubling in the number of transistors per processor every two years. That'll happen through smaller transistors and new packaging techniques combining multiple "chiplets" into one processor.

Intel

Intel built its first Meteor Lake prototypes in the final quarter of 2021 with the Intel 4 process and booted them up in PCs, said Ann Kelleher, the executive vice president who leads Intel's technology development division.

"This is one of the best lead product startups we have seen in the last four generations of technology," Kelleher said. "Over its lifetime, Meteor Lake will ship hundreds of millions of units, offering the clearest demonstration of leadership packaging technologies in high volume."

Packaging will play a role in future PC processors, including Arrow Lake in 2024, which will incorporate the first chiplets built with Intel 20A. After that comes Lunar Lake, which will use Intel 18A chiplets. Meteor Lake and Arrow Lake will use a new graphics chip architecture that Intel promises will be "a huge step forward," which is important given that graphics chips these days do a lot more than paint pixels on your screen -- for example AI and video image processing.

Kelleher also detailed a host of research and manufacturing changes to prevent the catastrophic problems Intel faced in recent years. For one thing, improvements are now modular, so a problem with one needn't derail others. For another, Intel is developing contingency plans for when problems do arrive. And it's paying more attention to the advice of chip equipment suppliers like ASML.

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Huawei's Mate 10 Pro is smart enough to drive a Porsche

Huawei's Mate 10 Pro is smart enough to drive a Porsche

I'm strapped into the shotgun seat of a Porsche Panamera, parked in a lot just outside FC Barcelona's Camp Nou stadium. My chauffeur for the afternoon: Huawei'sMate 10 Pro smartphone.

You read that right. A phone will be driving this car.

No, Huawei isn't getting into the autonomous car business. The Chinese telecom giant set up this experiment to show off the processing prowess of the flagship phone's Kirin 970 chip, which features an artificial intelligence engine.

"This is purely a showcase of what the phone today is capable of," said Arne Herkelmann, European head of handset portfolio and planning for Huawei.

Alongside buzzwords like 5G and augmented reality, AI stands as one of the key themes for the Mobile World Congress trade show here. The mobile industry has taken its cue from the success of digital assistants like Amazon's Alexa and is touting smarter networks and devices.

There's no one in the driver's seat. The phone mounted to the windshield is the only one controlling this car. 

Richard Peterson/CNET

For instance, LG unveiled a revamped flagship called the LG V30S, which added extra memory and AI capabilities. Nokia talked about the role of AI in all the traffic flowing through faster 5G networks. Verizon Chief Technology Officer Hans Vestberg said in an interview that he sees AI -- the power behind computer programs that can learn and adapt on their own -- being useful for detecting and automatically repairing problems with the network.

In November, Huawei unveiled the Mate 10 Pro and the vaunted AI engine in the Kirin 970. The company began selling the phone in the US in February, although without a carrier partner. 

Herkelmann said that since the launch, he'd been inundated with questions about how exactly its AI works. MWC 2018 presented a chance to show off those capabilities. 

Enter the road reader challenge. The company wanted to see if the phone was smart enough to recognize objects like a dog, a soccer ball or a person on a bicycle and tell the car to maneuver away. (Don't worry. The company used cardboard stand-ins.) The engine was fed more than 1 million images and can recognize 1,000 objects.

Autonomous driving, DIY style

Huawei spent five weeks putting this project together -- and you could kind of tell.

There was no polished self-driving car that you would find from Alphabet's Waymo unit or Uber's autonomous fleet. Missing were any sophisticated radars and depth sensors.

More from Mobile World Congress

Huawei chose the Panamera because it wasn't already a self-driving car. The company's engineers mounted a high-speed camera on the roof, which provided a constant video feed to the phone of everything in front of the car. They also rigged up simple robots to help control the gas, brake and steering wheel.

A developer called Kerve created an app with a simple user interface, allowing you to tap a button on the phone to get the car going.

The Huawei Mate 10 Pro uses its artificial intelligence engine to detect objects in front of it. 

Richard Peterson/CNET

I had come into this thinking that the car would go along a curvy track. But instead it was set to accelerate down a simple straight path for roughly 100 feet. Considering how slowly we were going, it almost felt like a waste of a good Porsche.

Herkelmann said Huawei could have taught the phone to drive the car around corners or on different roads, but it would have take more time and space than the company had.

What was it like?

I had a chance to ride through the course twice. The first time was a practice run, in which the car moved at 5 miles per hour. Employees at the other end rushed to the road with cardboard obstacles at random times and locations, and you could see through the app on the Mate 10 Pro that it was able to determine whether the object was a soccer ball or a dog.

Once the car got a few feet away from a dog, it abruptly stopped.

The car swerves out of the way of a man and a bicycle (in cardboard form). 

Richard Peterson/CNET

Before beginning the next run, you choose how you'd like to avoid specific objects (swerve to the right, turn to the left or brake).

Fortunately, the second time offered a little more pop. The Panamera jumped to about 30 mph, and when it got close to a man and a bicycle, swerved to the right.

While the experience lacked in thrills, Huawei had made its point. The drive to build autonomous vehicles has chipmakers like Qualcomm and Nvidia offering dedicated processors for the auto industry. Huawei jury-rigged this in a few weeks with an off-the-shelf phone.

That alone is impressive, even if I'll stick to reading emails and posting to Instagram on my phone, and keeping my hands on the steering wheel when I'm in my car. 

Galaxy S9 and S9 Plus : Hands-on with Samsung's iPhone X fighters.

MWC 2018 : All of CNET's coverage from the biggest phone show of the year.

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Apple's M1 Pro and M1 Max chips mean new trouble for Intel

Apple's M1 Pro and M1 Max chips mean new trouble for Intel

A year ago, Apple announced it was taking on Intel's most efficient chips by introducing lightweight MacBook laptops powered by the M1, a homegrown processor. On Monday, the consumer electronics giant expanded its challenge, launching MacBook Pro laptops built around the new M1 Pro and M1 Max that take on Intel's beefier chips.

The new MacBook Pros bode well for Apple's attempt to take firmer control over its products. And they're bad news for Intel, whose chips Apple is ejecting from its Macs after a 15-year partnership. It's a loss of revenue, prestige and orders to keep its factories running at full capacity.

"Intel has completely lost the Mac and is unlikely to regain it any time soon," New Street Research analyst Pierre Ferragu said in a research note Tuesday.

Intel didn't lose this big customer overnight. The company that was once synonymous with consumer computers -- remember Intel Inside? -- fell on hard times because of difficulties upgrading its manufacturing. New CEO Pat Gelsinger has started an Intel recovery plan, including an effort to revitalize manufacturing progress. But turning around a behemoth requires patience. 

Meet the Mac's new chips

Intel's troubles encouraged Apple to develop its own chip expertise and technology for computers. (It already designed its own A-series chips for the iPhone and iPad, and indeed the M-series chips capitalize on that investment.) The company's M1 processors, which came in last year's MacBook Air and low-end 13-inch MacBook Pro, were evidence it wanted to take control of its own future.

The M1 Pro and M1 Max demonstrate the company's increasing power as a chip designer. Both are designed for more capable models, the 14-inch and 16-inch Pros, geared for video editors, programmers and others with intense computing needs. The heft of the chips -- each of which sports eight performance and two efficiency cores, compared with the M1's four-by-four design -- is intended to sustain heavy work. They also come with much more powerful graphics processing power and memory, up to 16GB for the M1 Pro and 64GB for the M1 Max.

Miniaturization is what lets chip manufacturers economically squeeze in more transistors, a chip's electronic circuitry elements. The new M1 models are doozies of miniaturization, with 34 billion transistors in the M1 Pro and 57 billion in the M1 Max. That's how it could add special chip modules for graphics, video, AI, communications and security into its high-end MacBook Pros.

Intel's troubles

Intel, which for decades has led the world in chip technology, suffered for the last half decade as an upgrade to its manufacturing technology dragged on longer than the usual two years. The company's problem came as it tried to move from a 14-nanometer manufacturing process to 10nm, the next "node" of progress. (A nanometer is a billionth of a meter.)

Intel didn't respond to a request for comment. Apple didn't comment for this story.

Apple's chip foundry, Taiwan Semiconductor Manufacturing Co., took advantage of Intel's lag to the benefit of Apple, Nvidia, AMD and other Intel rivals. It now leads in electronics miniaturization and the all-important measurement of performance per watt of power consumed. 

The result is the M1 Pro and M1 Max, which according to Apple's measurements are 1.7 times faster than Intel's current eight-core Tiger Lake chips, formally called 11th generation Core. Compared differently, the M1 Pro and Max consume 70% less power than the Tiger Lake chips at the same performance level.

Apple doesn't reveal which speed tests it uses, so the results are hard to validate at this stage. The consensus, however, is that the performance claims are valid in broad terms.

"I am overall impressed at what Apple has been able to do on the latest process from TSMC," said Patrick Moorhead, analyst at Moor Insights and Strategy. He estimates that Apple saves a few hundred dollars per laptop because it doesn't have to buy Intel processors, although it spends a lot of that money designing its chips.

Don't count Intel out yet

To be sure, Intel won't be hurt badly by the loss of Apple's business. The company has plenty of other business. The vast majority of Windows PCs still use x86 processors from Intel and AMD. And customers only rarely change from Windows to MacOS or vice versa.

It also doesn't have a lot of competition. Apple doesn't license its chips to others, and Qualcomm's efforts to sell processors to PC makers has been a limited success at best. 

Intel mostly has to worry about AMD, which makes increasingly capable chips but still trails in market share.

Intel also has its Alder Lake processor, scheduled for later this year, and Meteor Lake processor, coming in 2023, to generate excitement. The chips will bring speed boosts in part by adopting a combination of performance and efficiency cores, just like the M1 does, and by adopting the new Intel 7 and Intel 4 manufacturing processes.

Still, Apple has taken wind out of Intel's sails. Intel may narrow the gap as its new chips hit the market. But in the meantime, Apple's M series could help it steal market share from Windows computers, Intel's stronghold.

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