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Apple Mac Studio And Studio Display Review: A Desktop Combo For Creators Looking To Step Up


Apple Mac Studio and Studio Display Review: A Desktop Combo for Creators Looking to Step Up


Apple Mac Studio and Studio Display Review: A Desktop Combo for Creators Looking to Step Up

It's rare that Apple launches an entirely new product line, but that's what we have in the Mac Studio, a new desktop positioned somewhere in the huge gulf between the Mac Mini and Mac Pro. 

The Mac Studio that I tested impressed me but didn't surprise me. Internally, it's very similar to the 16-inch MacBook Pro I tested and reviewed in late 2021. Both systems feature Apple's M1 Max chip, a CPU/GPU combo that's in all new Macs and some iPads. Both systems target creators of all kinds, but especially filmmakers, video editors, audio producers and coders. The biggest difference is that the MacBook Pro is a high-end laptop meant for travel and as an all-in-one solution, while the Mac Studio is a compact desktop and more likely to remain tethered to one place, connected to a display, keyboard and mouse. 

Mere months ago, the M1 Max chip was the reach-for-the-stars, top-end Apple chip, outperforming the original M1 and the in-between M1 Pro. It was part of Apple's nearly complete evolution from Intel chips to its own designs, sometimes called Apple Silicon. Now, the M1 Max has moved down to become the middle-of-the-road version, because you can now get the even more powerful M1 Ultra chip in the Mac Studio. 

My first inclination was to write off the $2,000 M1 Max version of the Studio as not ambitious enough, and the $4,000 M1 Ultra version as too expensive for a non-upgradable desktop. That audience is probably waiting for a new Mac Pro desktop for upgradability and future-proofing. 

But speaking to other creatives, I heard the opposite -- that the M1 Max Mac Studio (try saying that five times fast) is exactly what a developing filmmaker or music producer might want. My colleague Patrick Holland told me that back in his filmmaking days, "The Mac Studio would have been ideal for me. It's $1,500 less than the 16-inch MacBook Pro. It's small enough that I could travel with it and plug it into a ton of displays, TVs and even cameras. But most importantly, the Mac Studio would have meant that I didn't need to 'design a computer' for my workflows." 

The Mac Studio is paired with another brand-new product, Apple's new 27-inch Studio Display. It has a chip inside, too -- in this case the A13, as seen in the iPhone 11. That enables on-board features like Center Stage and spatial audio. Its only comparison within the Appleverse right now is the professional-level Pro Display XDR, a 32-inch display that starts at $5K, plus an extra $1,000 if you want its sold-separately stand. At $1,599, the Studio Display feels like a reasonable ask for a pro-level display, even if stand and screen options can drive up the price. 

img-9249-2

The Mac Mini (left) next to the Mac Studio.

We've only tested the M1 Max version of the Mac Studio so far, not the M1 Ultra version. That version has a bigger, heavier heat sink (that weighs about two pounds more), because the M1 Ultra is essentially two M1 Max chips joined together. Even in the M1 Max version, the case is practically half-filled with fans and cooling gear. 

Besides the look -- a gently rounded square with an Apple logo on top -- there's not much common ground between the Mac Studio and the Mac Mini. In fact, I've described the Studio as two Mac Minis stacked up, but it's actually taller than that, at 3.7 inches, vs. 1.4 inches for the Mini. If anything, the price difference should tell you this is a different category: $700 for the entry level M1 Mac Mini vs. $2,000 and $4,000 for the two Studio base models. I'd like to see an M1 Pro chip version of the Mac Studio -- that might be an even better in-between level for budget-conscious creatives looking to step up. 

Mac Studio and Mac Studio Display

An underside view of the Mac Studio. 

Dan Ackerman/CNET

Upgrades add up 

The configuration we tested is a few steps up from the base model. It adds 64GB of RAM, 2TB storage and the version of the M1 Max chip with 32 GPU cores (vs. 24 GPU cores for the base model). That all adds up to $3,199. Choose your options carefully, as the Mac Studio isn't internally upgradable after the fact. 

That's probably the biggest sticking point for a certain brand of creative professional. The appeal of the Mac Pro desktop, or really any tower desktop PC, is its upgradability. In some cases that just means being able to swap out a graphics card. In other cases, everything from the power supply to the CPU to the fans. 

Once you get over that hurdle, if you do, a comparably configured 16-inch MacBook Pro is $4,300. The price difference accounts for the screen, keyboard and touchpad that you don't get with the Mac Studio. 

Mac Studio and Mac Studio Display

The new accessories look great, but are sold separately. 

Dan Ackerman/CNET

Note that the keyboard and mouse or touchpad are not included in the box. If you don't already have a set, there are new gray-and-silver versions of Apple's input accessories to go along with the Studio. The Magic Keyboard, with a number pad and Touch ID, is $200. The Magic Mouse is $100 and the Magic Touchpad (which looks great in dark gray) is $150. As a long-time Apple user (and even longer-time PC user), the Magic Touchpad is one of my all-time favorite computer input devices. The Magic Mouse is one of my least favorite. Then again, I predicted the imminent death of the computer mouse back in 2010, so what do I know? 

Front loaded

The biggest innovation of the Mac Studio may be one of its simplest. Take some of the connections and put 'em on the front face. The Mini, for example, has USB-C/Thunderbolt, Ethernet, audio and other ports on the back. The Mac Studio has a similar setup, with four USB-C/Thunderbolt ports, a 10GB ethernet port, two USB-A ports, HDMI and an audio jack on the back. But there are also two USB-C ports and an SD card slot on the front, a move sure to appeal to photographers, videographers and others who hate digging around the back of a system to plug anything in. On the M1 Ultra version of the system, those front ports are Thunderbolt as well. 

From its nadir, when some MacBooks included only a single USB-C for power, accessories, output, everything, we're almost in a golden age of Mac ports now. The latest MacBook Pro laptops have HDMI and SD card ports (again), for example. 

Mac Studio and Mac Studio Display

Plenty of ports on the back of the Mac Studio. 

Dan Ackerman/CNET

Familiar but fast 

I wasn't expecting anything radically different in our basic benchmark testing when compared to the 16-inch MacBook Pro we tested last year. Both systems have M1 Max chips with 10 CPU cores and 32 GPU cores. Both include 64GB of RAM. 

I'm not a full-time high-end creative pro, but especially during the Covid era I've been shooting and occasionally editing my own videos, usually in 4K. I also do some design and layout work in Illustrator and Photoshop and a little recording and mixing in Logic Pro. I sometimes design 3D printed objects in a CAD program, too. 

As expected, the M1 Max Mac Studio performed similarly in our testing to the M1 Max MacBook Pro. That review includes a deeper dive into the differences between the M1 Pro and M1 Max chips, as does this M1 family performance comparison. The Mac Studio version was marginally faster in many tests, perhaps because if its better cooling. 

Mac Studio Performance


GeekBench Multicore
Mac Studio, M1 Max 12871
MacBook Pro, 16-inch, M1 Max 12627
MacBook Pro, 14-inch, M1 Pro 12529
27-inch iMac, Intel Core i9 (2020) 10140
MacBook Pro, 13-inch, M1 (2020) 7457
Razer Blade 14 ( 3.3GHz AMD Ryzen 5900HX, Nvidia GeForce RTX 3080) 7277
(Higher scores are better)



Cinebench R23 multicore
Mac Studio, M1 Max 12839
MacBook Pro, 16-inch, M1 Max 12365
MacBook Pro, 14-inch, M1 Pro 12302
Razer Blade 14 ( 3.3GHz AMD Ryzen 5900HX, Nvidia GeForce RTX 3080) 11769
MacBook Pro, 13-inch, M1 (2020) 7772
(Higher scores are better)



GeekBench Metal
Mac Studio, M1 Max 68638
MacBook Pro, 16-inch, M1 Max 65923
MacBook Pro, 14-inch, M1 Pro 42765
iMac 24-inch, M1 22021
MacBook Pro, 13-inch, M1 (2020) 21667
(Higher scores are better)



3D Mark Wild Life Extreme Unlimited
Mac Studio, M1 Max 20297
Razer Blade 14 ( 3.3GHz AMD Ryzen 5900HX, Nvidia GeForce RTX 3080) 20199
MacBook Pro, 16-inch, M1 Max 20169
Asus Zephyrus GX701 (Core i7-8750H, Nvidia RTX 2080 Max-Q) 16628
MacBook Pro, 14-inch, M1 Pro 10383
MacBook Pro, 13-inch, M1 (2020) 4918
iPhone 13 Pro Max (A15 Bionic) 2660

Center of attention 

The Mac Studio is being pitched hand-in-hand with the Apple Studio Display, the first new Apple display since the Pro Display XDR. It's a lower-cost alternative for the XDR in some ways, but doesn't cover all of the same ground. I asked our display guru Lori Grunin to weigh in on the Studio Display as well. 

At $1,600, the Studio Display is certainly more attainable than the $5,000-and-up XDR. But it's also missing some key features you might want. Specifically, it's a typical standard-definition IPS monitor with an undisclosed backlight tech, not HDR like the 1,600-nit XDR display, which uses a Mini LED backlight. The Studio Display doesn't even support HDR content, despite its 600-nit peak brightness. 

Mac Studio and Mac Studio Display

The Studio Display. 

Dan Ackerman/CNET

Both Apple displays top out at 60Hz refresh rates, although other Apple products, like the iPad Pro and some MacBook Pro models, have ProMotion, Apple's variable refresh rate technology that goes up to 120Hz.The XDR is two years old, so that's understandable; it's a big disappointment in the Studio. Like the XDR, the Studio Display's controls are all in software, so, for instance, if you want to disable it or power it down you have to unplug it, and it's basically unusable with anything other than a Mac, unless you want a non-smart display with no controls.

We haven't finished our formal testing yet, but eyeballing the Studio Display and XDR side by side shows excellent consistency between the colors in the reference modes. There seemed to be slightly better detail in the darkest shadows in photos on the XDR, understandable given the wider tonal range. We'll offer a full benchmarked separate review of the Studio Display soon.

The new Studio Display still has a few unique tricks courtesy of the built-in A13 chip. The speakers support spatial audio and the built-in webcam supports Center Stage, which lets the camera zoom and pan (not physically, all within the original 12MP camera image) to keep faces centered and visible. 

Mac Studio and Mac Studio Display

The ports on the back of the Studio Display. 

Dan Ackerman/CNET

I played around with Center Stage in FaceTime, but it works Zoom and a few other apps as well. Before now, it's been limited to iPads, but I liked it on the Studio Display. With three people ducking in and out of frame, Center Stage did a reasonable job of keeping up with us, widening the image when all three of us were in-frame and zooming in when it was just me. The real trick here is the 122-degree field of view from the camera, which gives it extra space to work in. You can see the distortion of that lens if you force the Center Stage view to its widest, where the perfectly straight pillar next to me appears bowed.

Center Stage auto-adjusting the frame. Note that while there are webcam image quality issues, the softness of this image is mostly from the gif compression.

Dan Ackerman/CNET

Other Macs and even iPads can connect to the Studio Display, but will need an OS update to iPadOS 15.4. or MacOS 12.3 to use the Center Stage and other A13 features. Apple says it works with MacBook Pro laptops from 2016 and later, and MacBook Air and Mac Mini systems from 2018 and later. 

Some early owners and reviewers have had issues with the webcam quality on the Studio Display. So much so that Apple is said to be readying a software fix. I found images soft, and the color not as good as an on the 16-inch MacBook Pro. Look for more on the Studio Display camera in our upcoming deep dive review. 

macbook-pro-vs-studio-display-webcam.png

MacBook Pro (FHD) webcam vs. Studio Display webcam. 

Dan Ackerman/CNET

The in-betweeners

It's clear that Apple would like you to think of the Mac Studio and Studio Display as a perfectly matched pair of devices. If you're building a mid/high-end video production or other creative workspace, that's an appealing combination that solves a lot of problems in a single package. Together, it's a minimum investment of $3,500, and probably more. The height-adjustable stand for the Studio Display feels like a must-have, especially if you use multiple monitors and want them positioned at similar heights, which adds another $400 to the total. The Studio also has a $300 Nano-texture glass option that cuts down on screen reflection. Reflections on the standard screen weren't overpowering, and glossy screens do make everything look better -- but they can be distracting for some types of work.

Mac Studio and Mac Studio Display

The setup will cost a minimum of $3,500.

Dan Ackerman/CNET

Through a certain lens, the financial side works out. A comparable MacBook Pro can cost $1,000 more, making the M1 Max version of the Mac Studio seem more reasonably priced. The Studio Display doesn't have every high-end feature you might want, but it's right around where some comparable prosumer displays sit, although they also can come cheaper because they don't toss in the speakers and webcam. For instance, HP's new Z27xs G3 Dreamcolor monitor, a 4K color-accurate display with similar specs plus HDR support, is less than half the price. Remember that the $5,000 XDR may seem expensive next to even high-end consumer displays, but it's considered very reasonable compared to true professional models. 

I'm reserving judgment on the M1 Ultra version of the Mac Studio until we can test one. I'm also leaving room in my creative pro thinking for the long-promised Mac Pro update. That system seems to change radically with each new generation, from the original tower to the black tube version to the current massive cheese grater design. Will the next Mac Pro, teased at the very end of the Mac Studio introductory webcast, follow in the Studio's footsteps and look like an elongated Mac Mini? And how will it address the issue of discrete graphics cards and upgradable components, both must-have features for many of those highest-end buyers? The GPU issue is especially important, as M1 systems don't currently support any AMD/Nvidia GPUs (so for example, you can't hook up a Black Magic eGPU to an Apple Silicon MacBook or Mac Studio). 

That leaves us back here, with the Mac Studio and Studio Display. It's somewhere in-between the future Mac Pro and standard M1 Macs, and it'll probably appeal to people who find their work or their budget are similarly in-between those two extremes. 

Originally published March 17, 2022. 


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6 Things That Didn't Make An Appearance At The Apple Event


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6 Things That Didn't Make an Appearance at the Apple Event


6 Things That Didn't Make an Appearance at the Apple Event

Apple introduced an array of new devices at its "Peek Performance" event on Tuesday: a 2022 5G iPad Air with an M1 processor, an upgraded iPhone SE with 5G (and the same A15 chip as the iPhone 13) and the desktop-and-monitor pairing of the Mac Studio and Mac Studio Display. The M1 Ultra, a new processor even more powerful than the M1 Max, also took the stage as a chip option available for the Mac Studio

While the newly announced products aligned with a lot of the speculation preceding the event (here's what the 2022 iPhone SE rumors did and didn't get right), not every rumored device ended up making an appearance. Here are all the Apple products that didn't get launched during Tuesday's event -- and that we're still hoping to see in 2022.

Upgraded Mac Pro

The Mac Pro, a desktop tower targeted at professionals, is due for an upgrade. It's the only remaining Mac that hasn't yet made the leap from an Intel processor to one of Apple's own chips (Apple discontinued the 27-inch iMac Tuesday instead). And we're right at Apple's self-imposed two-year deadline to stop using third-party processors, so it's more than likely we'll see a new Mac Pro, maybe with a brand-new M1 Ultra chip. It's possible this desktop will show up at Apple's next event. Check out our full roundup of Mac Pro rumors.

Faster Mac Mini

The 2020 Mac Mini with Apple's M1 processor could see an update powered by the M1 Pro, M1 Max or even the newly announced M1 Ultra chip. Reliable tech analyst Mark Gurman predicted in February that a new Mac Mini would be one of the first Macs that Apple introduced this year. While the Mac Studio technically proved him wrong at Apple's Tuesday event, Gurman did say more Macs would follow in May or June. A 2022 Mac Mini could be one of them. 

iPad Pro and entry-level iPad

The rumor mill speculated that the iPad Pro and entry-level iPad would get upgrades at Apple's March event, but Apple instead introduced the 2022 iPad Air. Considering Apple's typical product release timelines, the next possible arrival times for the iPad and iPad Pro are either in June or sometime in the fall. Speculation says a 2022 iPad Pro could include MagSafe and a battery upgrade. Here are the most up-to-date rumors about the next iPad Pro.

New MacBook Pro and MacBook Air

No MacBooks showed up at the Apple event, but new versions of the MacBook Pro and MacBook Air are still on the radar for this year. Rumors suggest that both the new Air and new Pro could come with a new M2 chip. Or maybe it'll be the M1 Ultra announced on Tuesday.

Other Apple products we could see in 2022

We're also expecting the iPhone 14 in the fall. Much less likely for this year is a foldable iPhone, which Apple has reportedly pushed back to 2025. Some new accessories could be on the horizon: AirPods Pro 2, an Apple Watch 8 with new health features or even the long-awaited Apple VR/AR headset. A couple of home entertainment devices are reportedly in the works as well. On the software front, look out for iOS 16 and MacOS 13, both of which could get a preview at the next Apple event. Speaking of which…

When is the next Apple event?

Now that Apple's spring event is over, we probably won't see another until June. That's Apple's annual Worldwide Developers Conference. WWDC is a goldmine of Apple announcements, and we'll be keeping our eyes out for any confirmation of the dates for WWDC 2022. In the meantime, here's everything we learned at WWDC 2021

§

Despite hopes of Apple unveiling an updated 27-inch iMac, the company instead discontinued the 27-inch version of the desktop altogether. That change comes amid a day full of news out of Tuesday's Apple event, including new iPhone models and new, smaller desktop devices, which it seems are intended to replace the 27-inch iMac.

The 27-inch iMac is one of the last Macs that still run on Intel rather than Apple's own chips. Apple didn't immediately respond to a request for comment on why it discontinued the desktop.

Apple's most recent 27-inch iMac launched in 2020, and was priced at $1,799, $1,999 and $2,299. It added higher-end CPU and GPU choices over the previous iteration, also expanding RAM and storage and adding nano-texture screen coating.

You can check out CNET's live blog to see how Tuesday's Apple event unfolded, or go here for everything Apple announced.


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Apple's Mostly Virtual WWDC 2022 Keynote Is Set For June 6


Apple's Mostly Virtual WWDC 2022 Keynote Is Set for June 6


Apple's Mostly Virtual WWDC 2022 Keynote Is Set for June 6

This story is part of WWDC 2022, CNET's complete coverage from and about Apple's annual developers conference.

What's happening

Apple's announced plans to hold a public keynote presentation for its annual Worldwide Developers Conference on Monday, June 6, at 10 a.m. PT.

Why it matters

Apple typically uses its WWDC presentation to announce major software updates coming later in the year and sometimes to tease new hardware efforts as well.

What's next

CNET will be covering WWDC live, with analysis and perspective you can only get here.

Apple's Worldwide Developers Conference, or WWDC, was already set to begin on Monday, June 6. Now the company's confirmed it plans to kick off the event with a keynote address at 10 a.m. PT / 1 p.m. ET.

Similar to WWDC over the past two years, Apple plans to hold its annual developer confab online and "free for all developers to attend." The event will run from June 6 through June 10. 

This year, Apple's added plans for an in-person watch party for the keynote address at its Apple Park campus. Apple said it would choose a small group of developers to attend, and otherwise broadcast the event online.

Read more: What We Expect in iOS 16

Apple traditionally uses its WWDC keynote address to announce new features and major changes to its software in free updates typically made available the following fall. This year, those software updates are expected to include iOS 16, as well as updates to iPadOS, MacOS for the company's computers and likely WatchOS for the Apple Watch as well.

Apple's also increasingly rumored to be preparing new software supposedly called rOS, or "RealityOS," according to recent reporting by Bloomberg. The new software would help to power the company's eventual augmented reality and virtual reality headsets, which have reportedly been in development for years. In 2018, CNET reported on specifications of the device, such as dual-8K displays, which since has been supported by reporting from other outlets as well. Apple hasn't commented on the device's existence, but it's expected to be shown off at some point in the next year.

Aside from new hardware like the headset, Apple's also expected to announce the last in a series of redesigns it's performed on Mac computers over the past couple years. Among the changes, Apple has switched out the computer's microprocessing brains from those it relied on from Intel for more than a decade to new M-series chips designed by the teams creating chips powering the iPhone, iPad and Apple Watch.

Apple has since remade its desktop computers, such as the Mac Mini desktop and iMac all-in-one, as well as its laptops, the MacBook and MacBook Pro, with positive response to each of the releases so far. It's also released a new desktop computer, called the Mac Studio, designed for video and audio editors.

The next major update, Apple has said, will likely include the Mac Pro, its highest-performance computer, which is designed with software programmers, digital artists and computer researchers in mind. Whether it'll be shown off at WWDC is yet to be seen. But regardless, the company's software updates will offer a hint of what Apple's planning for the coming year.


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Apple's Mostly Virtual WWDC 2022 Keynote Is Set For June 6


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Apple's Mostly Virtual WWDC 2022 Keynote Is Set for June 6


Apple's Mostly Virtual WWDC 2022 Keynote Is Set for June 6

This story is part of WWDC 2022, CNET's complete coverage from and about Apple's annual developers conference.

What's happening

Apple's announced plans to hold a public keynote presentation for its annual Worldwide Developers Conference on Monday, June 6, at 10 a.m. PT.

Why it matters

Apple typically uses its WWDC presentation to announce major software updates coming later in the year and sometimes to tease new hardware efforts as well.

What's next

CNET will be covering WWDC live, with analysis and perspective you can only get here.

Apple's Worldwide Developers Conference, or WWDC, was already set to begin on Monday, June 6. Now the company's confirmed it plans to kick off the event with a keynote address at 10 a.m. PT / 1 p.m. ET.

Similar to WWDC over the past two years, Apple plans to hold its annual developer confab online and "free for all developers to attend." The event will run from June 6 through June 10. 

This year, Apple's added plans for an in-person watch party for the keynote address at its Apple Park campus. Apple said it would choose a small group of developers to attend, and otherwise broadcast the event online.

Read more: What We Expect in iOS 16

Apple traditionally uses its WWDC keynote address to announce new features and major changes to its software in free updates typically made available the following fall. This year, those software updates are expected to include iOS 16, as well as updates to iPadOS, MacOS for the company's computers and likely WatchOS for the Apple Watch as well.

Apple's also increasingly rumored to be preparing new software supposedly called rOS, or "RealityOS," according to recent reporting by Bloomberg. The new software would help to power the company's eventual augmented reality and virtual reality headsets, which have reportedly been in development for years. In 2018, CNET reported on specifications of the device, such as dual-8K displays, which since has been supported by reporting from other outlets as well. Apple hasn't commented on the device's existence, but it's expected to be shown off at some point in the next year.

Aside from new hardware like the headset, Apple's also expected to announce the last in a series of redesigns it's performed on Mac computers over the past couple years. Among the changes, Apple has switched out the computer's microprocessing brains from those it relied on from Intel for more than a decade to new M-series chips designed by the teams creating chips powering the iPhone, iPad and Apple Watch.

Apple has since remade its desktop computers, such as the Mac Mini desktop and iMac all-in-one, as well as its laptops, the MacBook and MacBook Pro, with positive response to each of the releases so far. It's also released a new desktop computer, called the Mac Studio, designed for video and audio editors.

The next major update, Apple has said, will likely include the Mac Pro, its highest-performance computer, which is designed with software programmers, digital artists and computer researchers in mind. Whether it'll be shown off at WWDC is yet to be seen. But regardless, the company's software updates will offer a hint of what Apple's planning for the coming year.


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Apple's Peek Performance Event: Follow Live Announcements Of IPhone SE, Mac Studio, IPad Air


Apple's Peek Performance Event: Follow Live Announcements of iPhone SE, Mac Studio, iPad Air


Apple's Peek Performance Event: Follow Live Announcements of iPhone SE, Mac Studio, iPad Air

One of the more interesting stories about Apple in the past couple of years has been about its chips. In 2010, Apple announced its first iPad was going to be powered by a chip called the A4, designed by the company's teams specifically for its devices. Back then, the iPhone was doing well, but its chip ambitions were unproven.

Fast forward to today, and not only is the iPhone one of the most popular consumer products in the world, but it's also powered by the successor A-series chip. Apple's also used that technology in its other devices, including the Apple Watch, AirPods, Apple TV and HomePod. 

Over the past couple of years, Apple's also begun using a variant of its A-series chips in its computers, starting with the M1 in 2020. Apple said it would take two years to transition its product line of computers over to the M-series chips, with rumors swirling that the company will likely finish in the summer with a new Mac Pro.

During today's event, we may hear more about the M1 -- or even its higher-performance cousins the M1 Pro and M1 Max. The Mac Mini, which helped kick off the M1 transition two years ago, is now due for an upgrade. And so is the MacBook Air. Meanwhile, there's already talk about an M2 chip on the horizon.


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Apple TV Plus Review: Small Library But The Quality Is Topnotch


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Apple TV Plus Review: Small Library but the Quality Is Topnotch


Apple TV Plus Review: Small Library but the Quality Is Topnotch

Apple made its official entry into the streaming wars in November 2019. Apple TV Plus debuted weeks before Disney Plus, putting both streaming services in the competitive spotlight. At $5 a month, Apple TV Plus is the lowest-priced premium, ad-free streaming platform around, but it still packs high-end features like 4K resolution, HDR and mobile downloads -- as well as some of Hollywood's biggest stars, such as Jennifer Aniston, Jason Momoa, Tom Hanks and Samuel L. Jackson. 

One of the youngest streamers in the game, Apple TV Plus produces high quality, award-winning content. Its feature film CODA earned an Oscar, making it the first streaming service to win Best Picture. While the popular comedy show Ted Lasso has garnered multiple honors, other releases such as The Morning Show, Pachinko, The Tragedy of Macbeth and Severance showcase how Apple TV Plus invests in premium content. 

Like

  • Low cost
  • Ad-free
  • Top-quality, star-studded originals
  • Mobile downloads
  • 4K HDR and Dolby Vision and Atmos

Don't Like

  • Very small catalog
  • No older content
  • Unavailable on Android devices
  • Confusing app experience

The platform now has more than 60 original exclusive TV shows and movies and began streaming its first live sports events with Friday Night Baseball for Major League Baseball's 2022 season. But in some ways, the service is still an underdog. The number of titles on the streamer is tiny compared to Netflix, Disney Plus or HBO Max, in part because Apple TV Plus has almost no back catalog of shows and movies.

Whether the service is worth $5 a month for you -- or less, depending on whether you get it for free with a new Apple device or a discount as part of Apple's Apple One bundle -- depends on how excited you are to watch those originals. Its biggest breakout hit so far has been Ted Lasso, the Jason Sudeikis dramedy about an American football coach who gets hired to coach an English Premier League soccer team. Shows like Mythic Quest, Severance and Schmigadoon! have also garnered critical praise, but few have made cultural waves the way that, say, The Mandalorian did for Disney Plus.

All original content, nothing familiar to binge

Apple's current slate of original shows and movies includes comedies, dramas, documentaries and talk shows. At launch in 2019 it had only nine titles on the whole platform, with a strategy that seemed to be focused on keeping it small and high-quality. Its marquee drama, The Morning Show, which stars Reese Witherspoon, Jennifer Aniston and Steve Carrell, had a huge, $300 million reported budget. 

ted-lasso-photo-010302

Ted Lasso, a fish-out-of-water sports dramedy, has been one of Apple TV Plus' most popular shows. 

Apple

For a while, that was the closest the platform had to a real breakout -- until Ted Lasso premiered in August 2020 and made the title character the world's midwestern sweetheart. Though Apple doesn't report viewership data, Deadline reported that Ted Lasso became the most-watched show on the platform in 2021 across all top 50 countries and that it greatly increased subscriptions. Other originals at launch included the postapocalyptic thriller See starring Jason Momoa, the alternative retelling of the space program For All Mankind and the Hailee Steinfeld-starring comedy Dickinson about poet Emily Dickinson. 

New additions include the sci-fi spectacle Foundation, book adaptation The Last Days of Ptolemy Gray, historical drama Pachinko and the genre-bending series Severance. You'll find a few selections for kids, like Snoopy in Space, Luck, Amber Brown, and Hello, Jack! The Kindness Show but the catalog is definitely more adult-oriented. 

Though you won't find a treasure trove of blockbuster films on the service, Apple Original Films partners with the studio A24 for theatrical and streaming productions. For example, The Tragedy of Macbeth debuted in movie theaters in December 2021 and landed on Apple TV Plus the following January. During Apple's Peek Performance event in March, the company announced a slate of new upcoming films and series. Viewers can soon watch Killers of the Flower Moon from Leonardo DiCaprio and Martin Scorsese; the star-studded Argylle, featuring Henry Cavill, Dua Lipa and Samuel L. Jackson; and the Christmas comedy Spirited, starring Will Ferrell and Ryan Reynolds.

Most Apple TV Plus series initially premiere a few episodes at once, followed by one new episode each week to keep you hooked. But sometimes the service drops a full season in one go, similar to Netflix. Ultimately the platform is hurt by its lack of a back catalog -- especially compared with NBC's streaming service, Peacock, which has a free tier with 13,000 hours of shows that include bingeable favorites like Parks and Recreation and 30 Rock. 

Apple's strategy appears to be shifting. The company started acquiring older movies and TV shows to round out the service, but this remains very limited. So far, all we have is the 1980s Jim Henson TV series Fraggle Rock, as a complement to its own new series of shorts based on the show. But there hasn't been any other news about what an expanded back catalog will look like, or how it'll compare to those of competitors.

After adding Friday night games from Major League Baseball to its service earlier this year, the company seems to be leveling up its live sports offerings. In June, Apple struck a 10-year deal with Major League Soccer to stream matches on the Apple TV app. The catch? Only selected games will be available for Apple TV Plus subscribers.

Read more: Best TV Shows on Apple TV Plus

pachinko-photo-minho

Severance scored 14 Emmy nominations this year.

Apple TV Plus

Top-tier features at a low price, but no Android phone or tablet support

You can't really beat Apple TV Plus in terms of the features. Its originals are available in 4K, HDR, Dolby Vision and Dolby Atmos sound. Like Netflix, it's completely ad-free. You can share your subscription with up to five other people on your Apple Family plan and stream on up to six devices at once. You can download all shows to your mobile device to watch offline as well. It's available in 100 countries.

You can watch Apple TV Plus on any Apple device (iPhone, iPad, Apple TV or Mac), via AirPlay or SharePlay. You can also watch on your PC, Roku devices, Amazon Fire TV devices, Samsung, Panasonic, LG and Vizio smart TVs, as well as on the web at tv.apple.com. 

Device support is narrower than most other major services, however. Apple TV Plus isn't available on any mobile devices except for iPhones and iPads, so owners of Android phones and tablets are out of luck. Since launch, Apple has added support for the PlayStation and Xbox -- and it does support some Android-powered TV devices, namely Chromecast with Google TV and Sony smart TVs.

Read more: New to Apple TV Plus? Here Are 9 of Its Coolest Hidden Features

Small selection, small price 

Besides offering first-rate content, Apple TV Plus is attractive due to its low monthly price. For less than the cost of your average McDonald's combo meal, you can access every title on the platform for $5 per month. There are also a few ways to use the service for free. 

New users can hop on a free seven-day trial or try out the service for free for 30 days with an Apple One bundle. The Apple One package allows you to have up to six Apple services depending on your account type. Additionally, if you purchase a new Apple device, you can receive Apple TV Plus free for three months, as long as you redeem the offer within 90 days. And if you have a T-Mobile Magenta wireless plan, the service is included for free for one year.

With the $5 monthly subscription to Apple TV Plus, up to six people can stream from one account and you can hold watch parties on FaceTime. Content is what will hold your attention, but compared to the world's other top streaming services like Netflix and Disney Plus, the price is right. 

Streaming Services Compared


Apple TV Plus Netflix HBO Max Disney Plus Hulu Amazon Prime Video
Monthly price $5 Starts at $10 $10 for basic with ads, $15 for ad-free $8 Basic $7 with ads, ad-free Premium for $13, Live TV for $70 $9 (or included with $120-per-year Prime membership)
Ads No No No No Yes No
Top titles Ted Lasso, The Morning Show, CODA, Severance Stranger Things, Squid Game, Bridgerton, Ozark, Money Heist Game of Thrones, Dune, Euphoria, DC titles The Mandalorian, Loki, Encanto, The Simpsons Handmaid's Tale, Pen15, Lost, Bob's Burgers Marvelous Mrs. Maisel, The Boys, Reacher, The Wheel of Time
Mobile downloads Yes Yes Yes Yes Yes Yes
4K HDR available Yes Yes (on Premium plan) No Yes Yes Yes
Number of streams: 6 1 (2 for Standard, 4 on Premium) 3 4 2 (Unlimited with Live TV $9.99 add-on) 2

A confusing app experience

Apple TV Plus differs from other streaming services in that it doesn't live in its own app. Instead, you'll find the service inside the Apple TV app, alongside programming from other video subscriptions, as well as Apple iTunes movie and TV rentals and purchases. 

In practice we found this arrangement confusing. When you enter the Apple TV app, the format is similar to other streaming services, letting you search by movies, TV shows, sports or kids. Though Apple TV Plus content is highlighted at the top of the screen, you'll see Apple TV originals mixed in with a ton of content available a la carte to buy, as well as stuff from other streaming services. At first glance, it looks like Apple TV comes with all of these shows and movies -- until you click on them and are taken to a purchase page. 

Amazon Fire TV app: Apple TV+

You have to click on the Apple TV Plus "channel" to actually see the streaming service's offerings, which is a little confusing.

Sarah Tew/CNET

To see only Apple TV Plus content, you'll have to scroll to the Channels section of the app and click Apple TV Plus, which you'll find alongside others like Showtime, Starz and many others.

Within the channel, you'll see every show, but navigation isn't perfect. You'll find the following categories: latest originals, book adaptations, entire seasons, drama and comedy series, feature films, nonfiction series, kids and family... and that's it. No search bar, and no bar across the top where you can scroll between TV shows, movies and kids' programs that are strictly the Apple TV Plus brand, as you typically see with other streaming services. However, if you're using a mobile device such as an iPad or iPhone, there's an "Originals" icon at the bottom of the screen you can click to find branded content in that category.

You'll find the latest available trailers in the Coming Soon section, which is nice to give you an idea of what to look forward to. You'll also see a section called More From the Stars of Apple TV Plus, with black-and-white tiles of some of the big names on the platform (like Tom Hanks and Denzel Washington). Clicking one of those will take you to the Apple TV Plus show you can watch them in, as well as all of their other shows and movies on other platforms. Sort of handy, but ultimately not doing much more than IMDb in terms of connecting you to someone's body of work -- and then asking you to pay for it.

Once you select a show you'll see a large photo and the option to play the first episode or add it to your list. Underneath this section, you can scroll through the list of episodes for each season with or without having to use the drop-down menu. 

The Apple TV Plus voice experience worked best on Apple TV and Roku. When on the home screen of either streaming box, when we said something like, "Watch Defending Jacob," the device would automatically open the Apple TV app and start the pilot episode, no second action needed. On the Amazon Fire TV stick, the voice command took us to another menu, where we'd have to manually select the show to watch. Otherwise, the experience was very similar across platforms.

Being a part of the Apple ecosystem can enhance your experience with the iPhone version: Under a More to Explore tab, you'll find show soundtracks and playlists in Apple Music and related books in Apple Books. 

iPhone app: Apple TV+

Apple TV Plus Originals feature big stars like Tom Hanks.

Sarah Tew/CNET

Should you get Apple TV Plus?

If you've bought an Apple device over the past year, or plan to do so once the iPhone 14 is released this fall, you're eligible for the free trial of Apple TV Plus -- and you should definitely take advantage of it. You (or your family) will likely find something you'd like to watch among the original shows and movies. 

I'd recommend the free trial to see if any of Apple's originals strike your interest. (We can confirm that seven days is long enough to finish the first season of Ted Lasso.) If they do, $5 a month really isn't much to pay for high-quality content -- especially when most streaming services like Netflix are implementing price increases. 


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