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Microsoft isn't making another Windows phone for one simple reason
Microsoft isn't making another Windows phone for one simple reason
Microsoft did something unexpected in launching the Surface Duo, a phone with two screens that fold around a hinge down the middle. After two years completely out of the phone game, Microsoft is ready to try again -- just not with its own software running the show. Instead, the Surface Duo will run on Android, a former rival OS.
In doing so, Microsoft is leaning into the old adage: If you can't beat 'em, join 'em. (Here's every Surface Duo spec we know, and all the ones we don't.)
"We are embracing customers where they are and building on technology they use with benefits only Microsoft can bring. We are building on top of Android, just as we've built on top of Chromium in our Edge browser, to give our customers the best of both companies," a company spokesperson said in an email to CNET.
Although the Surface Duo won't arrive for a full year -- holiday 2020, in fact -- Microsoft's new hardware represents a renewed interest in a lucrative category that Microsoft all but swore off. Joining the conversation about phones with double the usual screen size, like the foldable Galaxy Fold, puts Microsoft in a position to become relevant to a topic of growing interest.
You'd be forgiven for thinking that the Surface Duo could augur a future phone that runs on its new Windows 10X OS, just like the other device Microsoft announced on Wednesday, the dual-screen Surface Neo. The Neo is, after all, basically a larger Surface Duo that doesn't make calls, so the foundation for Windows software is there. (Note that the Neo has a different processor inside and works with a magnetic keyboard.)
But Microsoft has assured CNET that it's sticking with Android and has no plans to make a Windows-based phone.
Microsoft's reluctance to build a Windows phone makes sense on multiple levels. From a practical standpoint, it might be easier to leave the practicalities to Google, a company that's far ahead with supporting a wide range of apps on foldable devices, and which may have a better software package for developers to start with.
The more pressing reason to go with Android is because Microsoft learned the hard way that people want to buy Android phones, not Windows phones. Android controls the majority of the global market, and Microsoft already lost embarrassingly to Android (and Apple'siOS) when low phone sales forced it to shutter its Windows phone business.
One of the first smartphone movers and shakers, Microsoft's Windows Mobile software was one of the top mobile platforms in the 2000s. The company's mobile decline began with the rise of the iPhone's far more intuitive iOS, and was cemented over several Microsoft software releases that failed to compete with Apple and Google's rapidly maturing Android OS.
The Microsoft Lumia 950 was a Windows phone for simpler times.
CNET
Despite radically redesigning its OS and even buying Nokia's phone business, Windows for phones never achieved the features or apps that Android and iPhone had. Windows phones are no longer supported.
Should we count out a Surface phone that runs Windows for good? From what Microsoft is saying, yes. But the fact that we're even seeing a new Microsoft device with a cellular voice connection at all is a sign that the company's mobile ambitions aren't as dead as we once thought.
And while the prospect of a future Windows phone remains extremely unlikely, when it comes to the shifting, cutthroat phone world, this upcoming Microsoft Android phone suggests that really, anything could happen.
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Fire Phone one year later: Why Amazon's smartphone flamed out
Fire Phone one year later: Why Amazon's smartphone flamed out
There are times when being the first person with a new gadget will elicit cheers and envy -- like outside New York's Fifth Avenue Apple Store, surrounded by applauding salespeople, curious fans and gawking media.
Then there's buying the Amazon Fire Phone.
Marlena Solomon learned first-hand the hazards of being an early adopter when she jumped at the chance to buy Amazon's first-ever smartphone a year ago.
Her excitement quickly turned to frustration after she realized the phone didn't have many of her favorite apps -- including Google Maps and Starbucks -- and she was annoyed at how difficult it was to import her Apple iTunes library. On top of that, instead of marveling at her new gizmo, some people asked, "Why did you buy that?" Three months after she got the device, it went back in its original box and was tucked away at Solomon's home. She went right back to owning an Apple iPhone.
"It's the one time being a first adopter really kicked me in the butt," said Solomon, 45, a marketing specialist for an automotive lubricants company who lives northwest of Houston. "As soon as I put it back in the box and charged up my iPhone, I didn't think about it again."
Marlena Solomon shows off her Fire Phone, which she used for just three months. Courtesy of Marlena Solomon
Solomon's experience is just one of the many negative reactions to the online retailer's smartphone, which first hit the market a year ago this weekend. It became an uncharacteristic and high-profile failure for a top tech company known for thrilling customers and boldly expanding into new markets. The Fire Phone also serves as a warning to other would-be phone makers as proof that the smartphone market is incredibly difficult to break into, and offers lessons on what sort of pitfalls to avoid.
"I think the silver lining, if there is one," Baird analyst Colin Sebastian said, "is that Amazon learned a lot about mobile and that everything they do won't be a success."
It's a far cry from a year ago, when CEO Jeff Bezos took the stage at an event, held in Amazon's hometown of Seattle, that was electrified by the excitement of the super fans the company had invited to sit alongside industry and media folks.
"Can we build a better phone for our most engaged customers? Can we build a phone for Amazon Prime members?" Bezos asked before taking a dramatic pause. "Well, I'm excited to tell you that the answer is yes."
Amazon declined to make any executive available for this story.
It didn't take long for reality to take hold and for the Fire Phone to flame out. Within two months, AT&T dropped the price from $200 to just 99 cents with a two-year contract. (It can be had for $179 without a contract.) Three months after the launch, Amazon took a $170 million charge to wipe out the lost value of its unsold Fire Phones, adding that it still had $83 million in inventory at the end of that period.
But the Fire Phone wasn't a complete bust. For anyone looking to get into the smartphone business, the device offers a few critical lessons.
It's all about price
There are a handful of reasons the Fire Phone flopped, but its starting price proved a major snag and may have turned off many potential customers.
Consumers and analysts were expecting Amazon to follow its familiar playbook of offering a cheap, but good-enough product that could undercut other devices already on the market. That strategy proved a success for Amazon in tablets, as its inexpensive plastic-and-glass Fire devices (originally the Kindle Fire) offered a cheap alternative to Apple's iPad and helped Amazon become a major player in that market four years ago.
Instead, Amazon opted to create a top-shelf smartphone with high-end components that pushed its off-contract price to $650. If you signed a contract, the price dropped to $200.
All of a sudden, it became another flagship smartphone in a market overflowing with similarly priced flagship smartphones.
"That soured a lot of people," IDC analyst Ramon Llamas said of the initial price.
Make the features count
Two of the Fire Phone's differentiating features were 3D graphics, accomplished with the help of four front-facing cameras, and Firefly, a function that allowed people to scan and identify thousands of items, including products, songs and bar codes.
The Fire Phone employs a series of cameras to simulate a 3D screen, changing its image as a user moves the phone. CNET
Neither was a hit with customers.
The 3D effect was at best a party trick. "Nobody cared about that," said Gartner analyst Ken Dulaney.
Firefly, meanwhile, was seen by many as a cynical attempt by Amazon to get Fire Phone users to buy more goods from the e-retailer. But if that was the intent of Firefly, it didn't work, since people tend to browse for products on their phones but typically complete purchases on a laptop or personal computer.
Overall, the Fire Phone was really only effective in differentiating itself in negative ways, Dulaney said.
Don't be different (unless you're Apple)
Amazon's Fire tablets have run off a heavily customized version of the Android operating system software, which meant they didn't have access to key Google apps like Maps or Gmail. So when it came time to make a Fire Phone, Amazon pursued the same strategy.
Turns out, people like those Google apps.
Justin Sullivan/Getty Images
"There were too many negatives in my mind to keep the Fire Phone or give it a try," Solomon said.
By not embracing the Google-approved version of Android -- which is what Samsung, HTC and most other smartphone makers use -- it offered a third option it called Fire OS. But in this market, if you're not using Apple or Android, customers don't care. As of the first quarter, Apple's worldwide smartphone market share was 18 percent, while Android's was 78 percent, according to IDC.
That leaves the remaining 4 percent for the likes of Microsoft and BlackBerry to fight over.
Having sufficient market share is critical because it spurs developers to build apps and games directly for your platform. David Limp, Amazon's senior vice president of devices, said in an interview a year ago that he hoped to convince developers to come aboard by making its Fire OS a place where they could generate more money from their work. He touted the hundreds of millions of active and engaged Amazon shoppers as another lure.
Exclusivity deals don't work
While Amazon was marketing the Fire Phone to all of its Prime customers, the reality was it could only sell the device to anyone willing to sign up with AT&T. That's because Amazon struck a deal with the carrier in exchange for marketing and retail support -- a move commonly made by lower-profile vendors looking for assistance in building awareness.
But Amazon boasts a strong brand, particularly in the US, where the Fire Phone launched. The company had the benefit of featuring the smartphone on one of the largest online storefronts in the world. So why a deal with AT&T? The carrier got to Amazon early.
"We brought them an early prototype of the phone three years ago, and explained what we were trying to do," Limp had said. "They were unbelievably excited."
AT&T worked to optimize the Fire Phone's features to better run on its cellular network, and promised Amazon the "flagship" spot for the 2014 fall season. Ralph de la Vega, then CEO of AT&T's mobility division, came on stage with Bezos to praise the device: "This is an amazing, breakthrough innovation," he said.
It wasn't amazing enough.
Never again?
Amazon is just one of the companies smarting from its attempt to breach the smartphone business. Facebook attempted to dominate smartphones with its own user interface that wrapped around Android, but it too met with a similar cold reception.
"My view is the phone was largely doomed out of the gate," Baird's Sebastian said of the Fire Phone.
So will there be a sequel Fire Phone? Amazon has long shown a willingness to spend in search of new growth opportunities, from streaming TV shows to delivery drones to cloud-computing centers. But, the company now is signaling to Wall Street that it will work on cutting back its heavy spending. In this scenario, it's not a stretch to imagine that the Fire Phone -- one of the company's biggest flops in years -- won't return.
If there are any plans for a new Fire Phone, Amazon is mum about them. "We have a policy of not commenting on our road map, so can't give you anything there," Chief Financial Officer Brian Olsavsky said on the company's quarterly conference call on Thursday. "We obviously do learn from everything we do and value the feedback we get from customers, but nothing to share at this point."
Amazon has clearly gotten over the disappointment. The company on Thursday posted a surprise profit in the second quarter, leading to its share surging 17 percent in after-hours trading.
Back in Texas, Solomon is still unhappy with how things turned out for her. She hasn't gotten around to returning her Fire Phone, so she still has to pay for the hardware every month, with $324.91 still left on her installment plan as of last month.
Solomon said it was unlikely that she would renew the Prime service she got with the phone.
"Honestly," Solomon said, "I would probably not buy another piece of Amazon electronics because of my experience with the Fire Phone."
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Microsoft Windows 10 review: Microsoft gets it right
Microsoft Windows 10 review: Microsoft gets it right
When Microsoft unveiled Windows 10 in 2015, it delivered an elegant operating system that could -- for the first time -- fulfill the potential of each modern computing form factor. Equally proficient on a touchscreen tablet, laptop, or conventional desktop PC, Windows 10 resuscitated the operating system's best features while setting the stage for Microsoft's ongoing innovation streak that includes idiosyncratic products like the Surface Pro 4, Surface Book and, more recently, the Surface Studio -- a desktop PC for artists and designers in need of high-end horsepower and display -- and the Surface Dial, a touch-friendly dial designed to facilitate fine contextual controls.
Late 2016 update
The next generation of the popular Surface tablet, the rumored Surface Pro 5, is expected to appear in the spring of 2017 -- timing that may coincide with the rollout of the next version of Windows, a free update scheduled for the first half of 2017. Windows "Creators Update" will introduce 4K video game streaming and support "augmented reality," bringing 3D capabilities to legacy applications such as Paint and PowerPoint. It will support 3D rendering for Microsoft's HoloLens technology, which will be incorporated into forthcoming devices from Acer, Lenovo, Dell, HP and Asus. And it will enable a virtual touchpad that lets you control external monitors from tablets, without need for a mouse.
It's worth mentioning that Apple delivered its own operating system overhaul in September 2016. MacOS Sierra added some new features inspired by its own mobile operating system. And though Apple clearly wishes to continue the integration of Macs and iOS products, providing additional incentives to keep your hardware inside Apple's walled garden, it's not always a perfect fit. In fact, the new MacBooks announced in early October 2016, equipped only with USB-C ports, can't connect to the new iPhone 7 and its Lightning Connector, without an adapter.
Editors' note:The original Microsoft Windows 10 review, first published in July 2015, follows.
Windows 10 is the Goldilocks version of Microsoft's venerable PC operating system -- a "just right" compromise between the familiar dependability of Windows 7, and the forward-looking touchscreen vision of Windows 8.
This new Windows, available as a free upgrade for existing Windows 7 and Windows 8 noncorporate users, is built from the ground up to pursue Microsoft's vision of a unified OS that spans all devices without alienating any one platform. It's an attempt to safeguard Microsoft's crumbling software hegemony, assailed on all sides by Google and Apple. And it's a vision of the future as Microsoft sees it, where a single user experience spans every piece of technology we touch. Welcome to Windows as a service.
Yes, this new OS is chock-full of fresh features. To name just a few: a lean, fast Internet Explorer replacement called Edge; Microsoft's Siri-like voice-controlled virtual assistant, Cortana; and the ability to stream real-time games to your desktop from an Xbox One in another room. (And in case you're wondering: there is no "Windows 9" -- Microsoft skipped it, going straight from 8 to 10.)
Windows 10 bridges the gap between PC and tablet.Nate Ralph/CNET
But Windows 10 is also the end of a long, awkward road that began with the release of Windows 8 in 2012, when Microsoft tried to convince a world of keyboard and mouse wielders that touchscreens were the way to go -- or else. Ironically, in 2015, the PC hardware for that touchscreen future is now here -- everything from 2-in-1s such as the Lenovo Yoga line to convertible tablets with detachable keyboards, like Microsoft's own Surface. And Windows 10 smoothly lets users transition from "tablet" to "PC" mode on such devices like never before.
For the rest of the PC universe -- including those who still prefer good old-fashioned keyboard and mouse navigation -- Windows 10 is a welcome return to form. The Start menu, inexplicably yanked from 8, is back and working the way you expect it to. Those live tiles from the Windows 8 home screen still exist, but they've been attached to the Start menu, where they make a lot more sense. And the fiendishly hidden Charms bar has been morphed into the more straightforward (and easier to find) Action Center.
As always, there are some quibbles and gripes with the end product, but all-in-all -- after living with Windows 10 for months -- I can say it's a winner. It's flexible, adaptable and customizable. And it's been battle-tested by an army of beta testers for the better part of a year, making it one of the most robust operating system rollouts in recent memory.
A fresh Start
The Start menu is back; it's almost funny how relieving that is. That humble Start button has been a fixture on the lower left corner of the Windows desktop since the halcyon days of Windows 95, offering speedy access to apps and settings. Press it on Windows 10, and you'll see the latest step in a long conversation about the state of the PC industry.
I spend more time than I'd like to admit rearranging the Start Menu.Screenshot by Nate Ralph/CNET
The past sits on the left: a neat column with shortcuts to your most used apps. Press the "All Apps" button and you'll get an alphabetical list of all of the apps installed on your PC. There are folders in there too -- press them, and extra options will fly out, just like they always have.
The future -- or at least, the future as Microsoft envisions it -- sits on the right side of the Start menu. These are the colorful, animated live tiles that debuted in Windows 8, pulling double duty as app shortcuts and informative widgets. You can resize these live tiles, drag them about to arrange them into groups and pin as many apps as you'd like -- the entire Start menu can be shrunk or expanded to suit your liking. It's essentially a miniaturized version of the fullscreen Start menu we saw in Windows 8. Hate live tiles? Then unpin them to excise them from your computer, leaving you with the narrow column of frequently used apps we've known for so long.
One step back, two steps forward
The Start menu in Windows 10 is admission that Windows 8 maybe have been a bit too forward thinking. But Microsoft hasn't abandoned that vision of unifying all manner of devices under a single operating system: Continuum in Windows 10 is the latest attempt to bridge the gap between touch and non-touch devices, and this time it doesn't force us to relearn how to work with our PCs.
To start, there's no divide between the Windows 8-style "Modern" apps you get from the Windows app store, and those you install the old-fashioned way. Everything exists as a traditional windowed app, sharing space on the desktop. If you're on a two-in-one device like Microsoft's Surface Pro 3 , pop the keyboard off and Windows 10 will switch to tablet mode. The Start menu and your apps will stretch to take up the entire screen, and all of the miscellaneous apps and shortcuts on your taskbar will disappear, to give your finger fewer obstacles to hit.
Apps go fullscreen, and the taskbar gets a little less cluttered in tablet mode.Screenshot by Nate Ralph/CNET
Reattach the keyboard, and everything slots back into place. It's an instantaneous, seamless process (once you've shooed away the annoying confirmation window). It's also entirely optional: you can disable the feature and switch to tablet mode manually, or forget that this whole touch concept exists at all.
This is what Windows 8 always should've been: an operating system that bridges the divide between touch and non-touch, without alienating folks who fall into one camp or the other. Like it or not, the future belongs to devices with touchscreens. But Microsoft (finally) understands that we'll all get there at own pace, and Continuum makes the transition painless. And now that there are so many hybrid devices to choose from, making the switch to touch without abandoning the interface we know is more important than ever.
Learning new tricks
Microsoft hasn't stopped at making touch make sense on a Windows PC. With Windows 10, just about every facet of the OS has been tweaked and updated, and a few new features have been rolled in. In typical Microsoft fashion, there's a dizzying array of keyboard shortcuts and touch gestures for each of these features, giving you no fewer than three ways to access the things you're trying to get to. No need to memorize them all -- just use whatever suits you (or your device) best.
Virtual desktops
If I had to pick my favorite new feature, I'd go with virtual desktops. Click the new Task View button on the taskbar and you'll get a bird's-eye view of all of the apps you've got open. Drag one of those apps onto the "new desktop" button, and it'll be moved to its own independent workspace. I can keep one workspace focused on work, a separate desktop for gaming forums, yet another workspace for the new camera lenses I'm checking out; there's no limit to the amount of virtual desktops you can create, and each one is treated as its own little private island.
Virtual desktops help you spread your apps across several workspaces.Screenshot by Nate Ralph/CNET
Virtual desktops are far from a new development, and they've been available in past versions of Windows thanks to third-party apps. But it's nice to see Microsoft catching up here. The feature could still use some work: desktops are numbered, but if you create a lot of them it can be hard to keep track of where everything is. The "traditional" Win32 apps you might download and install from a website are happy to open a new instance on any desktop, while clicking the shortcut on an app from the Windows store will yank you back to whatever desktop you used it on last.
You can move apps across virtual desktops -- just drag them, or right-click to shunt them over -- but there's no way to reorder the virtual desktops themselves, which would be really useful for staying organized. I'd also like to be able to set a different wallpaper for every virtual desktop -- I can do both of those things in Apple's OSX operating system, and have always found it really handy.
Windows Snap
The Snap feature introduced in Windows 7 has gotten a bit of an upgrade, too. Drag an app to the left or right side of the screen, and it'll "snap" to fill that space. The new Snap Assist feature will then chime in, showing you little thumbnails of any other apps that are currently open -- click a thumbnail, and it'll fill up the remaining space. You can also snap an app into a corner of your display and fill your screen with up to four apps, divided equally across the screen -- this could prove useful for folks with massive monitors.
Action Center
The new Action Center replaces the "Charms" introduced in Windows 8, and is another nod to mobile operating systems. Click the Action center icon on the taskbar to bring up a panel that houses all of your app notifications, and offers quick access to a few important system settings, like toggling your Wi-Fi network or switching in and out of tablet mode -- you can choose the options that turn up here in the settings menu. If you're coming from Windows 7 and have no idea where to find some of the settings you're used to, there's a good chance you'll find them here.
Wi-Fi Sense
I'd be remiss if I didn't mention Wi-Fi Sense. While technically not a new feature (it's part of Windows Phone 8.1) its presence in Windows 10 should've been a welcome addition: Wi-Fi Sense connects your devices to trusted Wi-Fi hotspots.
I love the idea. Automatically sharing Wi-Fi credentials with my friends would remove much of the hassle of most social gatherings, when people just want to jump on my Wi-Fi network. And -- this part is key -- Wi-Fi Sense doesn't share your actual password, so it theoretically eases a social transaction (the sharing of Wi-Fi connectivity) without necessarily compromising my network security.
Until Wi-Fi sense offers granular control over sharing, I'd avoid it.Screenshot by Nate Ralph/CNET
But the implementation is, in a word, daft. I do want to automatically share my network with a select group of friends who are visiting, and have them return the favor. I don't want to automatically share access with everyone in my Outlook address book, or on Skype, or the random assortment of folks I've added on Facebook over the years. Give me the ability to choose who I share access with, down to the individual, and I'll give it a shot. Until then, I'll be leaving Wi-Fi Sense off -- I recommend you do too.
Windows Hello and Windows Passport
Microsoft is also beefing up security with Windows Hello. The feature will use your Windows 10 devices' camera or a fingerprint scanner to turn your body into a password. Once you've authenticated yourself with Windows Hello, Windows Passport will then give you access to a number of third-party sites and products, without forcing you to log in all over again. This should make it a bit more convenient to log in to your devices, so you don't skimp on traditional measures, like having a robust password. The only catch is that Hello isn't widely supported on a lot of existing hardware: you'll need a device sporting Intel's RealSense camera, or a fingerprint scanner.
Chatting with Cortana
Microsoft's virtual assistant Cortana isn't exactly a new feature, as she's been on Windows Phone for just over a year. But the company's answer to Apple's Siri, Amazon's Alexa and Google Now has made the transition to the desktop with Windows 10, taking over the OS' search functionality, while also handling quite a few housekeeping duties. You can have Cortana trawl through your email and calendar, and keep you notified of any upcoming flights you're taking, or packages you're expecting. She can set reminders and track stocks, and you can even dictate email messages for her to send to your contacts. Cortana can also be set to listen for you to say "Hey, Cortana," and can be trained to recognize several different voices. If you want to learn more about Cortana, head over to my preview on Microsoft's virtual assistant .
Cortana will help you get things done.James Martin/CNET
I'm torn. I love Google Now's proactive stream of useful information, served to me whenever I need it. But my primary mobile device is an Android phone and not a Windows Phone, which keeps my interactions with Cortana sequestered to my desktop.
She's not especially useful here. Windows 10's Voice recognition is rather accurate, but if I have to send an email message and I'm at my desk, I'm just going to use my email client. She'll offer recommendations for places to eat or things to see, but that'd be a lot more useful when I'm out and about than at my desk. The same goes for reminders, which are decidedly less useful if I can't access them anywhere.
Cortana will be making her way to Android and iOS devices later this year, which should clear up most of these issues -- provided most of her functionality crosses platforms without issue. I'll still turn to Cortana for the occasional joke, but until it's available on a phone I use regularly, I'll be sticking to Google for Now.
Microsoft Edge rethinks the browser
Microsoft has added a brand-new browser into Windows 10, and it's called Microsoft Edge. Introducing a new browser in a world that already has Google Chrome, Mozilla Firefox and Apple's Safari is a pretty bold move. Doubly so when your previous effort was Internet Explorer -- once a juggernaut in the space, now the Internet's favorite punchline.
Annotate webpages with Microsoft's Edge browser.James Martin/CNET
Edge is a fast, modern browser that offers quite a few commendable features. Cortana is integrated right into the browser, and she'll offer detailed information on things like the weather or flight statuses while you're typing into the browser's address bar. Navigate over to a bar or restaurant's website, and Cortana can pull up a little sidebar full of useful information, like reviews or directions. The webnote feature lets you scribble on webpages and share your annotations to OneNote or via email, and you can use the Reading view option to strip a website down to its bare essentials. Edge has also been built with tighter security from the start, to hopefully circumvent some of the headaches that erupted from Internet Explorer.
But there are no extensions to tame overzealous advertisements, or enhance websites like Reddit, or simply organized my tabs -- I've been thoroughly spoiled by Google Chrome. There's no way to sync tabs or bookmarks across devices, and you currently can't import bookmarks from other browsers. All those features will be available eventually, with support for extensions coming sometime before the end of the year -- like Windows 10, Edge is a constantly evolving work in progress. But it's going to take a lot for someone like me, wholly enmeshed in Google's ecosystem, to ditch Chrome for something new. Internet Explorer also isn't going anywhere: it'll remain a part of Windows for the foreseeable future, as legacy apps are dependent on it. Head over to my Microsoft Edge preview to learn more about Microsoft Edge .
Getting your game on
Windows 10 adds and tweaks a few things in the entertainment department. The Xbox Video and Xbox Music apps have been renamed to Movies & TV and Groove Music, respectively. Their function is identical: any music and video files on your device can be found here, but it mostly serves as a means to convince you to buy or rent content from Microsoft's stores. You've got plenty of streaming services to choose from, for music and video.
Xbox Live achievements for Solitaire? Brilliant.Screenshot by Nate Ralph/CNET
If you're a gamer, the Xbox app will prove far more interesting. It's a window into your Xbox Live feed, letting you see what your friends are up to and send them messages, browse recordings people have made, compare achievements, and all of the expected ways of interacting with the social network. But if you own an Xbox One, you can stream activity from your console to any device running Windows 10.
It's awesome. No, it's not a game changer, and certainly not a reason to run out and grab an Xbox One. But it's still awesome: if someone wants to use the television, I can just plug an Xbox One controller into one of my PCs and continue plugging away at the Xbox One version of The Witcher 3 . The quality of the experience is going to be dependent on your network, so I'd recommend making sure both your console and the PC you're streaming to are connect to your LAN. The console also can't be used by others when it's streaming so this won't enable cooperative gaming. But if you frequently find yourself sharing the TV and have a PC with Windows 10 on hand, it's a fun little addition that could come in handy.
Handy tools for shutterbugs
The new Photos app isn't going to replace something like Adobe Lightroom, but if you take a lot of photos and are looking for a simple tool to keep things organized, you'll do well here.
Use the Photos app to make quick, non-destructive edits to your pictures.Screenshot by Nate Ralph/CNET
The Photos app scans your devices and OneDrive account for photos, and automatically arranges them into albums. You can use the app as a way to keep track of your pictures, but it also offers some basic editing tools too. If you prefer a hands-off approach, Photos will automatically enhance all of the photos it finds, wrangling red eye and sorting out exposure levels -- it works on RAW files, too. But don't worry: the edits Photos makes are non-destructive, so you can undo any changes it makes, or prevent it from altering your photos altogether.
Windows, everywhere
Windows 10 has finally arrived, but this version of Windows is fundamentally different from any that have come before it. It will truly be an everywhere OS, a concept Microsoft will be pushing with Windows 10 Mobile , and Universal Apps. We've been here before: apps developed for Windows 8 and Windows Phone 8 could share much of their code, which was supposed to make it easy to create a single app that ran everywhere.
Microsoft's universal apps share an identical codebase: the Excel client on your desktop, for example, will be the exact same client as the one on your phone, with elements adjusted to make sense of the different display, and the lack of a keyboard or mouse. You can currently get a taste of this on the latest version of Windows 10 Mobile, and while I wouldn't recommend editing spreadsheets on your smartphone, it's possible.
Universal apps will lead to their own challenges, as developers will have to weigh creating rich, robust apps that can run on a mobile device, against developing apps that can make use of all of the power a full PC can bring to bear. Microsoft is already drafting a solution using Continuum. Microsoft has demonstrated Continuum for phones: plug a Windows Phone into a display, and the interface will one day morph to mimic the PC-based version of Windows. You'll see the desktop, desktop-versions of Windows Store apps, and get full mouse and keyboard support. There's no word on when Continuum for phones will be available, or what devices it'll run on, but it offers a tantalizing glimpse of what Microsoft has in store.
Getting ready for what's next
The Windows Update process will be key to getting everyone on board with Microsoft's vision of the future of Windows. It'll also prove to be one of the most contentious elements: if you're running the standard Home version of Windows 10, updates are automatic and can't be refused.
This is a great thing. Windows' Achilles' heel has long been its nigh-ubiquity, which makes it a prime target for malware and other digital nastiness. A computer that's kept up to date is a happy computer, as it will offer you the best chance of avoiding viruses and other unpleasant things.
You can delay updates, but you can't avoid them.Screenshot by Nate Ralph/CNET
This is also a terrible thing. Many of us have encountered software updates that don't quite work out, occasionally breaking more than they fix. One of the last updates to the Windows 10 preview has been triggering software crashes, a recurring reminder that things occasionally don't work out as intended.
Microsoft has plans in place to mitigate these snafus: those of us who've signed up for the Windows Insider program can opt to continue serving as beta testers in perpetuity, and we'll be receiving every update first, for better or worse. But an army of five million testers could go a long way toward making sure these compulsory updates go as smoothly as possible. Insiders will also be able to continue driving the future of Windows by sharing feedback on features and functionality in Windows as they are developed.
I still worry that something will eventually slip through the cracks, and that will be the forced update that sours everyone's mood on the whole process. But I still favor Microsoft's approach: better to deal with the occasional botched update than have the legion of vulnerable or compromised devices that currently exists.
Conclusion
In an ideal world, we'd just call Microsoft's latest operating system "Windows," and sweep version numbers and codenames under the rug. That "10" gives the impression that something comes next, when in reality Windows is transitioning from something you buy (begrudgingly) once every few years, to a living document that's constantly being updated, and tweaked. For many Windows users expecting a predictable upgrade cadence, this is going to be a difficult transition.
Windows 10 will mean the end of grand, sweeping changes, with a marked increase in the sort of minute, quality-of-life tweaks we've grown accustomed to on our smartphones and tablets. Cortana will learn new tricks, and the interface will become flexible enough to support entirely new kinds of devices, like Microsoft's HoloLens . Should Windows Phone survive, we'll eventually see the world Microsoft envisioned back at the launch of Windows 8, when every device was supposed to feel right at home.
All of that comes later. What we have, at present, is a fast, functional OS that that is equally at home on a beefy gaming rig as it is on a Surface tablet. It does everything you expect it to, and bakes in all of the improvements Windows 8 brought to bear. Both Cortana and Edge have a long road ahead of them before they'll supplant Google's vicelike grip on my digital life, but the novelty of dictating emails and requests to my PC is not lost on me. And then there's the price: free, for those upgrading from Windows 7 or Windows 8.
If you're running Windows 7 or Windows 8 you've little to lose, and quite a bit to gain, by making the jump to Windows 10. If you're still on Windows XP, you've probably got your reasons. But Windows 10 marks the first steps in a transition from operating system to ecosystem, a wild dream that gets a little less crazy every time I ask my PC a question, or pop the keyboard of my laptop to get some reading done. This is Microsoft's second attempt at bringing us the future, and this time they're getting it right.
