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'Stranger Things 4' Didn't Beat 'Squid Game' as Netflix's Biggest Hit Ever
'Stranger Things 4' Didn't Beat 'Squid Game' as Netflix's Biggest Hit Ever
Stranger Things 4 has been wildly popular -- just not the most wildly popular: Watch-time stats that Netflix released Tuesday solidified its status as the second most popular title the streaming service has ever released, behind Squid Game.
As of the week ended Sunday, Stranger Things 4 has been watched for a cumulative 1.35 billion hours, short of the 1.65 billion hours that Squid Game amassed in its first 28 days of release. Netflix limits how long a show's viewership can count toward its popularity rankings, and the final day for Stranger Things 4 to accumulate hours in its watch-time count was Thursday.
The watch-time popularity ranking for Stranger Things 4 has a couple caveats.
First, those rankings favor shows and movies with unusually long runtimes, like Stranger Things 4. It's why Martin Scorsese's film The Irishman, at three-and-a-half hours long, suddenly became Netflix's No. 7 top film ever as soon as the company started going by watch-time rather than the number of accounts that streamed it.
Stranger Things 4's runtime, at 778 minutes, is nearly 60% longer than that of Squid Game. That gives Stranger Things the advantage of simply having more hours in a single season for each account to stream. (Stranger Things' latest season is also nearly twice as long as the first season of the show was.)
Second, its hours-watched total gets counted a bit differently because the season was released in two separate batches of episodes. For shows like Squid Game, which was released with the traditional Netflix "binge" model, the popularity ranking is based on viewing hours in the first 28 days of release. But if a new season releases its episodes in two parts on different dates, as Stranger Things 4 did, Netflix counts the watch time of the first volume's episodes for their first 28 days, then it counts the watch time of the second volume's episodes for their first 28 days.
For years, Netflix was notoriously tight-lipped about its viewership. Beau Willimon -- creator of House of Cards, which put Netflix's original programming on the map -- once said the company wouldn't even share viewership metrics with him.
But within the last two years, Netflix has become much more open about the popularity of its shows and movies to help it recruit talent and stoke buzz. First, Netflix added a top-trending ranking to its service, so people can see the most popular titles streaming on Netflix in their country on any given day. Then it also started publicly sharing popularity stats for certain titles, publicizing the number of accounts that watched two minutes of a particular title in its first month of release.
Netflix eventually launched a website in mid-November posting weekly charts of its most popular shows and movies, as well as a global ranking of all-time most watched titles. The charts are updated every week and ranked by the total number of hours that subscribers spent watching them.
The rankings represent an unprecedented trove of data about what's popular on Netflix, detailing the most popular titles in the last week not only globally but also for more than 90 individual countries. It's the most transparency that Netflix has ever adopted for its viewership, but it's also meant to help subscribers like you have a better grip on what's most popular on the world's biggest subscription streaming service.
When you think of streaming TV shows and movies, there's a good chance that Netflix is comes to mind first. Though competition from rivals like HBO Max and Disney Plus is fierce, it's still the best choice for streaming entertainment, period.
Netflix includes a wide variety of familiar network shows and more original series, films, documentaries and specials than any of its myriad competitors. Despite challenges with retaining subscribers and a price bump, the world's first major streaming service remains our favorite choice thanks to its huge library of constantly refreshed content and its easy accessibility across different devices. In 2021, Netflix won 44 Emmys, making history and racking up more than the next two media companies combined. If you're looking for something new to watch, Netflix should be your top choice.
Like
Strong recommendation engine
Easy to use across different devices
Offline downloads available
Extensive list of movies and shows
Massive selection of original programs
No commercials
Don't Like
Cost for premium plans is on the higher end
Can't watch shows as they air on other networks
Depending on the plan you choose, Netflix costs between $10 and $20 per month, which is at the higher end for a streaming service, as you can see in the chart below. Its recent price increase shook up the streaming world and moved Netflix closer to HBO Max in terms of cost. However, the pricier package lets you watch up to four screens at once, and create different user profiles, so in theory, you could split it among friends to lower the price. Thanks to its sheer variety and number of new things to watch, Netflix also gives you the most bang for your buck.
Streaming Services Compared
Netflix
Peacock
HBO Max
Disney Plus
Apple TV Plus
Amazon Prime Video
Hulu
Monthly price
Starts at $9.99
Basic free with ads, ad-free for $5
$9.99 for basic with ads, $14.99 for ad-free
$7.99
$4.99
$8.99 (or included with $140/year Prime membership)
Basic $6.99 with ads, ad-free Premium for $12.99, Live TV for $70
The Office, 30 Rock, Bel-Air, early access to Tonight Show with Jimmy Fallon
Game of Thrones, Dune, Euphoria, DC titles
The Mandalorian, Loki, Encanto, Obi-Wan Kenobi
Ted Lasso, The Morning Show, CODA, Severance
Marvelous Mrs. Maisel, The Boys, Reacher, The Wheel of Time
Handmaid's Tale, Pen15, The Great, Bob's Burgers
Mobile downloads
Yes
Yes (Premium Plus plan)
Yes
Yes
Yes
Yes
Yes
4K HDR available
Yes (on Premium plan)
No
Yes (limited titles)
Yes
Yes
Yes
Yes
Number of streams:
1 (2 for Standard, 4 on Premium)
3
3
4
6
2
2 (Unlimited with Live TV $9.99 add-on)
How Netflix started vs. how it's going
Between 2012-2013, Netflix premiered its first original TV shows, including Lilyhammer, House of Cards and Orange Is the New Black. Today, it has a catalog of more than 1,500 original TV shows and movies, including global hits like Stranger Things, Emmy winners such as Bridgerton, The Queen's Gambit and The Crown, as well as Oscar-nominated movies such as The Power of the Dog, Tick, Tick… Boom! and The Trial of the Chicago 7.
Though the company's been known for its commercial-free streaming experience since its inception, there are plans to introduce an ad-supported tier before 2022 ends. Additionally, Netflix aims to crackdown on password sharing by charging a fee for extra users on an account. The program is still in the pilot phase, but the days of crowdfunding your Netflix subscription may soon be over.
As of 2022, Netflix has more than 220 million paid subscribers across 190 countries, after seeing a major spike in users during the pandemic. A dent in its subscriber base caused numbers to drop by 200,000, but there are still reasons to keep the service, with the main draw being its content.
What shows and movies does Netflix have?
Netflix may have had the first-to-market advantage in the world of streaming services, but it's kept its momentum with its increasing number of original shows and movies -- many of which have won critical acclaim and major awards and nominations.
Compared to other streaming platforms, you can't beat Netflix's slate of original TV shows that are now considered among the best of the modern era of television, including those mentioned above plus many more, such as Squid Game, Ozark, Never Have I Ever, Money Heist and Cobra Kai.
Read more: Netflix: The 49 Absolute Best TV Shows to Watch
Outside of TV shows, Netflix's original programs include a wide range of comedies, dramas, foreign films and shows, documentary series, anime, stand-up comedy specials and reality dating and competition shows. Not all of them are runaway hits, but many of them are, and there's enough to explore interesting shows that may not have found a home on traditional network TV. And at a time when going to the movies is more fraught than it once was, Netflix offers a place to find new films: In 2022 alone, Netflix is set to release over 100 new movies, at least one per week. The selection spans across genres and geography, and includes K-dramas, animated features, and fantasy book adaptations.
Stranger Things is one of Netflix's powerhouse originals.
Netflix
Netflix typically adds shows a full season at a time, though not while a show is airing on network TV -- so if you don't have cable or another platform like Hulu, you'll have to wait to watch for a few months to watch seasons in full.
One complaint: Netflix content sometimes can come and go without warning. The only way to tell if something is leaving the service in the next 30 days is if you happen to tap on the details page for the given show or movie -- or search online for everything coming and going in a given month.
Another potential content issue to flag: In recent years Netflix has lost some of its most popular content (such as The Office, which moved to NBC's Peacock, Daredevil, which moved to Disney Plus and Friends, which moved to HBO Max) as other networks created their own streaming services. While it started as an online video store that was trying to offer every movie and TV series online, it may be slowly becoming more akin to the old HBO -- mostly featuring its own original programming, complemented with some things it licenses from other companies.
What's it like to use Netflix?
I first subscribed to Netflix back in the first streaming days of 2007, so using the platform feels like second nature at this point. Even if you're new to it, it's pretty user-friendly: Open the app and tap on your profile (if you have one set up), and you'll see a homepage. You'll see Popular on Netflix, Continue Watching, Trending Now, Top Picks for you and a number of (sometimes oddly specific) other categories based on shows you've watched before. Mine include Critically-acclaimed Witty TV Comedies and Suburban-dysfunction TV Comedies, for example.
Netflix's design encourages scrolling -- there are so many different categories to look through, and then shows and movies within those categories to continue scrolling into. You can create a watch list to help you cut down on this, but the vast, colorful library makes it easy to spend more time looking through options than actually watching a show, so be careful.
The Netflix app operates similarly across various devices. My home page on the web browser is nearly identical to that on my Apple TV, Roku and Amazon Fire TV Stick, both in content and layout. It's more condensed on the smaller iPhone and Android phone screens, but still follows the same format, and has a clear "Downloads" tab to find content to save to watch offline on your device.
Rows and rows of content on Netflix can keep you busy.
James Martin/CNET
One difference between devices is voice commands: You might find it more or less difficult to fire up a Netflix show from your device's home screen depending on which voice-capable device you're using.
For example, when you say, "Watch Stranger Things" on the Apple TV and the iOS app on iPhone, it will first have you click which specific show (Stranger Things or Beyond Stranger Things), and then will take you to an Apple TV page for the show, and there it will give you the option to open Netflix and start episode 1. On Amazon Fire TV Stick, you can say, "Watch Stranger Things," and it will open Netflix automatically if you're logged into the app. On the Roku 4K stick, if you say, "Watch Stranger Things," it will take you right to the first episode in the app. Those are more hardware-side concerns, but interesting to note.
Once you're in the Netflix app, though, voice commands work the same across devices: Go to the Search tab, hold the microphone button to dictate, and say the name of the show you're looking for.
When you select a show or movie to watch, you have the option to fast-forward, rewind, add subtitles and change your audio settings. If you have a Premium account and a big enough 4K TV, watching in Ultra HD makes for a very cinematic experience. The show or movie you choose will also show up in your "Continue watching" section at the top of your homepage for easier access.
How much does Netflix cost?
Netflix offers three pricing plans: Basic, Standard and Premium. Here is how the costs and features break down:
Netflix plans
Basic
Standard
Premium
Monthly price
$10
$15.50
$20
Number of screens you can watch on at the same time
1
2
4
Number of phones or tablets you can have downloads on
1
2
4
HD available
No
Yes
Yes
Ultra HD available
No
No
Yes
All plans include the ability to watch on any device, and the full, unlimited collection of movies and TV shows. All allow cancellation at any time. Netflix also offers a one-month free trial.
Netflix's Basic plan costs more than Prime Video ($9 per month), more than Hulu's ad-based plan ($7 per month) but less than its more comparable no-ads plan ($13 per month). If you're on a shared Netflix account with family, chances are it's a Premium one ($20 per month) -- if you're actually splitting it between four people, that's only $5 per month each, and a strong value for all of the original content available, including some in 4K Ultra HD. Plus: No commercials on any plan.
What features do you get on Netflix?
Outside of general streaming, if you have the Standard or Premium plan, you can create different profiles for different users, and find your own list of personalized recommendations.
Netflix's recommendation game is strong, from "Because you watched" carousels that have been improved by the new "two thumbs up" feature, to the option to remove content from your home page, to its "Play Something" shuffle feature for when you're unsure what to stream.
The platform also has a particularly appealing kid's section, with a solid catalog of content including CoComelon, Pokemon: Master Journeys and Trolls: The Beat Goes On! and a much more kid-friendly user interface – including the mystery box feature added earlier this year.
If you subscribe to the Premium plan, you can watch certain shows and movies in 4K Ultra HD on 4K TVs. You'll need a steady internet connection speed of at least 25 megabits per second, and streaming quality set to Auto or High.
Netflix has more 4K content than just about any other streaming service, and a lot of its 4K shows and movies are also available in HDR. High dynamic range provides an even bigger improvement in image quality than 4K according to CNET's tests, with better contrast and color, and the difference is especially apparent on large, higher-end televisions. Netflix supports the two major HDR formats, generic HDR (aka HDR-10) as well as Dolby Vision. If you have a device that handles Dolby Vision, Netflix will play content (if available) in that format by default.
You can search for a selection of 4K TV shows and movies on the service with the Premium plan.
Sarah Tew/CNET
Data usage varies by format, ranging from about 1GB per hour for the standard-definition video to up to 7GB per hour for the highest-quality 4K streams. Downloading and streaming take up a similar amount of data, according to Netflix. If you want to avoid having Netflix eat up all of your data, you can take certain steps laid out on Netflix's website to adjust your data usage settings.
All subscribers can download TV shows and movies on the Netflix app on mobile devices for offline viewing, though certain titles aren't available to download.
Read more: 9 Handy Netflix Tricks That Can Help Make Streaming Better
Should you get it?
Netflix remains my favorite streaming platform of the increasingly large bunch. It has a huge selection of movies and TV shows old and new, tons of high-quality original programs, and an easy-to-navigate interface.
Even though it no longer offers a free trial, it's worth trying Netflix for a month if you want something new to watch.
Netflix's 'Queen's Gambit' Mobile Game Will Play Chess on the Ceiling
Netflix's 'Queen's Gambit' Mobile Game Will Play Chess on the Ceiling
What's happening
Netflix is widening its library of mobile games to include a handful spun off from its popular shows.
Why it matters
It's the first time since Netflix kicked off its gaming initiative that it's tapping into stories and characters already popular on Netflix.
Netflix will be rolling out a chess game based on The Queen's Gambit, the limited series that caused Google searches for "chess" to spike to a 14-year high when it was released. It'll even put Beth Harmon's drug-induced upside chessboards up on the ceiling.
It's one of a handful of mobile games coming to Netflix based on some of its popular existing shows, including Spanish heist thriller La Casa de Papel, also known as Money Heist; fantasy series Shadow & Bone; reality show Too Hot to Handle; and game show Nailed It. (And no, Squid Game: The Game isn't one of them.)
It marks the first time since Netflix kicked off a dedicated mission to add games that the company is leveraging its own stories and characters already popular with its subscribers to anchor new game titles.
The Queen's Gambit Chess game and Nailed It!: Baking Bash will be released sometime before the end of 2022, while the rest didn't have timing details. By the end of the year, Netflix said it plans to more than double its number of available games to about 50. The move is part of Netflix's effort to invest in video games as part of its standard subscriptions, in the hope they'll entice new subscribers and give existing ones more reasons to keep their membership.
The news was announced during a presentation Friday wrapping up Netflix's Geeked Week, an online fan event.
Last year, Netflix confirmed that would expand into gaming, starting with ad-free games for mobile devices like phones and tablets at no added cost to subscribers. So far, Netflix has 22 casual, mobile games available, some of which were previously released. Netflix has sketched out broad ambitions for gaming, indicating that it ultimately envisions pursuing console games for Xbox and PlayStation, too.
Gaming widens Netflix, the world's biggest subscription video service, from its bedrock business of TV shows and movies. As Netflix has grown, it has repeatedly called out gaming phenoms like Fortnite as some of its toughest competition because of the massive amount of entertainment hours they command worldwide. Gaming is also Netflix's most meaningful move into a new kind of entertainment since it started streaming in 2007 and since it released its first original show in 2012.
The gaming initiative took on new significance after Netflix reported its first drop in subscribers in a decade earlier this year, and the company has warned that memberships are expected to decline even more.
Netflix isn't alone in this gaming expansion. Amazon, which operates Prime Video, has invested in Luna, its cloud gaming service, and also has its own gaming studio. Google, parent of YouTube, has put money into its own Stadia game-streaming service. And Apple, which makes its own films and TV shows for Apple TV Plus, also widened into Apple Arcade.
But Netflix would be unique by making games part of its one and only subscription. Others offer their gaming services as standalone products, typically also in a bundle with a bunch of other memberships.
Netflix's games are playable and downloadable via links in Netflix's mobile app, but they need to be installed separately from Netflix's app on your device. You can download the games directly from the Apple and Google app stores, typically at 10 a.m. PT on the day of their release; Netflix also usually posts links to the games' app store listing starting at 2 p.m. PT. In the Netflix app, Android mobile and iPhone users should see a dedicated games row if you scroll down your home tab, with Android additionally having a dedicated games tab. Tablet users should also see a dedicated games row or find games in the categories dropdown menu.
Squid Game on SNL: Pete Davidson and Rami Malek deliver a deadly parody
Squid Game on SNL: Pete Davidson and Rami Malek deliver a deadly parody
Squid Game , the Netflix hit about a deadly tournament of kids' games, has spawned memes and Halloween costumes galore. Now it's spawned a country music video. Over the weekend, Saturday Night Live ran a scarily realistic Squid Game sketch starring host Rami Malek and Pete Davidson as rural guys who find themselves in need of cash, so they decide to sign up for the Squid Game.
All the elements from the show are there -- the green numbered track suits worn by contestants, the red guard suits with black masks, the creepy Red Light, Green Light robot, the contestant egg meal, the cookie challenge, the glass bridge. There's even a great version of Player 212 (Han Mi-nyeo), who looks just as murderous as ever.
The song may sound familiar to some. It uses the tune of Turn Up On The Weekend, by the duo Branchez & Big Wet. (Watch the real thing below.)
Will there be a second season of Squid Game? Maybe, and we have some plot and character thoughts.
In SNL's version, both Malek and Davidson sing about the realities of the tournament as they move through the familiar sets and games.
"They got symbols on their faces like the ones on PlayStations, and the mean guy looks like Dr. Doom," Davidson sings about the guards and the iconic Front Man. And in the Red Light, Green Light game, Davidson successfully hides behind cast member Chris Redd, which doesn't end well for Redd, who ends up in the organ transplant room. But as the catchy song goes, "That's what happens in the Squid Game."
'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules
'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules
What's happening
Netflix ranks the popularity of its originals with all-time Most Popular charts, but last month it quietly changed the way it measures the watch time for some shows. The stats for those shows inflated dramatically.
Why it matters
For Netflix to launch a cheaper tier with ads, it must win over advertisers, and its measurement takes on new significance when advertisers become part of the equation.
What's next
Stranger Things, which released seven episodes last week and will drop two more July 1, is all but certain to be ranked as Netflix's biggest hit yet thanks to this rule change that works in the show's favor.
Stranger Things returned Friday with season 4. By the end of the summer, Netflix will almost certainly proclaim the retro sci-fi series' latest season its biggest hit yet. But Stranger Things 4's viewership victory, set to trump the likes of Bridgerton and Squid Game, was assured weeks before a single subscriber streamed a second of it, when Netflix quietly tweaked its own popularity rules.
The change last month has already inflated the stats for shows like Ozark and Money Heist. Stranger Things 4 is next.
Stranger Things 4's first volume of episodes hit Friday. The season's final two episodes, running nearly four hours combined, will land July 1.
Netflix
When the final numbers are in, Stranger Things 4 will likely eclipse Bridgerton and Squid Game in Netflix's all-time Most Popular rankings based on total hours watched. These are charts that Netflix updates weekly at Netflix Top 10. All three shows are colossally well-watched worldwide. But among them, only Stranger Things will enjoy Netflix counting its "watch time" for twice as long. Instead of tallying up viewing hours in its first 28 days of release, as Netflix did for Bridgerton and Squid Game, Netflix will be racking up Stranger Things 4's views over 56 days total thanks to its two-part release schedule.
While these charts can be dismissed as pageantry without much consequence, they're still the most direct data available pointing people -- whether it's Wall Street suits, Hollywood insiders or viewers like you -- to the biggest titles on the world's largest streaming service. They give investors a gauge for Netflix's competitiveness, they can help Netflix recruit talent, and they stoke buzz that may nudge you to watch something you otherwise wouldn't.
But Netflix measurement is about to take on much greater consequence, as the service launches advertising. For Netflix to be able to offer you a cheaper tier with ads, it will need to broaden its measurement beyond watch time and get more transparent in order to win over advertisers, experts say.
Netflix has gotten by this far releasing whatever data it wants on its own terms, said Dallas Lawrence, the head of communications and brand for Samba TV, a television researcher and ad measurement firm. That will change when Netflix must sell itself to advertisers too.
"The buyers will not allow Netflix to grade its own homework," Lawrence said.
Watch time turned upside down
When Netflix launched its Top 10 rankings website in November, it unlocked an unprecedented trove of viewing data. The site details the service's most-watched titles of the previous week and how many hours they were viewed, both globally and in more than 90 individual countries. For its most voraciously viewed titles, Netflix updates a set of Most Popular charts, which rank its most watched originals of all time.
And for a show or movie to make it on the all-time Most Popular rankings, Netflix looks at the 28 days from its premiere to rack up watch hours.
The latest season of Bridgerton, for example, is Netflix's most watched show in English at 656.3 million hours. Squid Game, the breakout South Korean dystopian thriller, is Netflix's most-watched show in any language, at 1.65 billion hours watched in the 28-day window.
Squid Game is Netflix's most watched title so far.
Netflix
That 28-day shot clock was the same for every movie and TV season, until May 10. Then Netflix quietly tweaked the rules to give some shows 56 days -- twice as long -- to amass views. For any series that releases its season in two "volumes" on different dates, the shot clock runs for 28 days after its first batch of episodes, then it resumes again for an additional 28 days after the second batch. Netflix counts the viewing of a volume's episodes only during that volume's first 28 days.
But shows like Stranger Things 4, with seven episodes out now and another two coming July 1, still get 56 days to generate viewing hours toward their ranking. And because the release of a second volume can come soon after the first, the first 28-day window can potentially include rewatch views of the first batch as fans catch up as the second approaches. In the case of Stranger Things 4, fans who immediately binge-watched volume one could revisit these episodes to refresh in anticipation of volume two. And any of that rewatching before June 23 would count.
Shows like Bridgerton and Squid Game, which followed the Netflix convention of releasing a full season at once, are still stuck with their count over 28 days.
Netflix disclosed this change by, essentially, updating its fine print. Judging by archived screenshots of the Top 10 website, Netflix added two sentences to its methodology statement on May 10. Netflix didn't otherwise disclose that it had altered its methodology for the Most Popular rankings.
When reached for comment on this article, Netflix referred to the methodology stated on its site.
Stranger Things 4 was already sure to be a smash by Netflix's standards. Its last season is among Netflix's most watched programs ever, even though it came out when Netflix had two-thirds the subscribers it does now. A three-year hiatus has built up fan demand, and this season's runtime is much longer than the rest. (Its runtime is also much longer than that of Squid Game or Bridgerton. Its first volume of episodes runs an hour longer than the entirety of Squid Game or Bridgerton's whole last season, and Stranger Things 4 still has nearly four hours coming July 1.)
But May's methodology change stacked the deck in favor of Stranger Things. It has already generated 286.8 million hours in the first three days of availability. With 53 more days on its shot clock, it needs to generate less than a tenth of that daily to accumulate enough watch time to become No. 1.
Overnight sensations
The rule change has wildly inflated the watch time for several other shows already. Multiple programs suddenly appeared in Netflix's top 10 charts or shot to a much higher ranking, with hundreds of millions of hours suddenly added to their counts.
Money Heist, which released its final season in two volumes, saw its watch-time ranking jump seemingly overnight after Netflix changed its popularity rules.
Netflix
Money Heist is a hit Spanish thriller series also known as La Casa de Papel. Its final season was released in two volumes, with five episodes landing on Sept. 1 and the last five episodes arriving Dec. 1. After the methodology change in May, its watch time more than doubled. Money Heist is now positioned as Netflix's No. 2 most watched show of all time regardless of language, right after Squid Game. Before the rule change, it didn't even make the top 10.
Other shows have gotten big bumps too. Fantasy police procedural Lucifer released half its fifth season in 2020 and the other half nearly a year later. Lucifer had been absent from Netflix's Most Popular rankings since they launched, but in May, it suddenly appeared as Netflix's No. 7 most-watched program in any language. The latest season of the drama Ozark, released partly on Jan. 21 and partly on April 29, needed three extra weeks of streaming after its original 28-day window to make the English language top 10.
Netflix's Top 10 website still characterizes the watch time of all these shows as hours viewed in their "first 28 days on Netflix."
To bolster the credibility of its stats, Netflix recruited accounting firm EY -- formerly known as Ernst & Young, one of the world's biggest accounting companies -- to vet its data. But EY finished its first Netflix report in February, long before Netflix revised its methodology. And EY's report was a light-touch vetting called a review, which essentially accepts the measurement criteria as Netflix defines them and then verifies that the data abide by those rules. Netflix has no existing plans for another accounting review.
Grading its own homework
Netflix was notoriously tight-lipped about its viewership for years. Beau Willimon -- creator of House of Cards, which put Netflix's original programming on the map -- once said the company wouldn't even share audience metrics with him. But since 2018, Netflix has grown more open about the popularity of its shows and movies, culminating with its Top 10 website.
During Stranger Things' three-year hiatus, Bridgerton became Netflix's most-watched show in English.
Netflix
For Netflix to start offering you a cheaper tier with ads, it needs to actually win advertisers -- and advertisers won't go by Netflix's numbers. Because TV advertising is so expensive, brands and agencies want measurements comparable across services, so they can know what they're getting at Netflix versus Paramount Plus versus Disney Plus, said Needham senior analyst Laura Martin.
Netflix "can do weird things, like introduce new measurement," added Martin, who has called for Netflix to add advertising for years. "But it would slow adoption by advertisers."
Traditionally, advertisers evaluated TV programs by how many people tuned in. "As we enter this new phase, transparency around viewership data is going to be essential, especially on 'closed' platforms" like Netflix, said Anjali Midha, co-founder and CEO of Diesel Labs, a media intelligence firm. Viewership will naturally remain important, she added, but so will demographics, psychographics and other metrics of watching behavior.
But Netflix's own reputation as the gold standard of streaming TV will work in its favor, Lawrence said.
"Streaming has historically been rife with a myriad … sites that still seem like the Wild West, fraught with risky content," he said.
Advertisers may come to welcome Netflix's safety and scope, even if its own measurement rules still shoot from the hip.
Correction, 6:07 a.m. PT June 2: An earlier version of this story suggested Netflix may count viewing of all episodes from split-season shows over a full 56 days. Netflix counts the viewing of episodes only within 28 days of their release, but split-season shows get two 28-day periods -- 56 days total -- to amass watch time.
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Netflix rejigging Squid Game to cut phone number after prank calls
Netflix rejigging Squid Game to cut phone number after prank calls
You can call Squid Game a lot of things, but don't call the number seen in the show. Netflix is set to edit scene's showing a crucial phone number on the devilish Squid Game recruiter's business card -- because it's a real number and fans kept calling.
Netflix has said the stylishly unsettling South Korean drama is on track to be its most popular show ever. The series premiered Sept. 17 and has been a global hit, even igniting a fascinating debate over subtitles and translation and stirring talk about Emmy Award possibilities. The level of popularity may have been a surprise for Netflix, but it must have really baffled anyone who started getting weird calls.
The hit drama series features a succession of financially desperate folks given a card by a mysterious man. One side bears a circle, triangle and square symbols while the back has a phone number, which the characters call to get into the game. Of course, that's where their troubles really start -- but if the Squid Game players have it bad, spare a thought for the real people who have that actual number.
The production team apparently used a real phone number, reportedly thinking that if they left off the area code, it would be fine. However, calls from within the same area automatically connected anyway. The Korea Times reports that the owner of the number had so many calls and texts day and night asking to join the game that the phone battery kept dying.
The Hollywood Reporter reports that Netflix and Siren Pictures will edit the show. At the time of writing, the number is still visible in episodes 1 and 2.
Series creator Hwang Dong-hyuk developed the idea for a decade before Netflix picked it up, and has already dropped hints about season 2 after the dramatic ending to the nine-episode season 1. Whether or not there's more to come, the show was perfectly timed to inspire your Squid Game Halloween costume this year.
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The Absolute Best Sci-Fi TV Shows on Netflix
The Absolute Best Sci-Fi TV Shows on Netflix
Netflix is sitting on a wide range of sci-fi series, from Stranger Things to Black Mirror to The OA. It's also tapped excellent international content, including German sci-fi Dark -- one of the best series on Netflix full stop -- as well as hidden gems, such as Canadian sci-fi Travelers.
Scroll down to hopefully find the best Netflix sci-fi for you, plus excellent international offerings.
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Netflix
Dark (2017-2020)
Germany's answer to Stranger Things deliberately takes its time before stepping into completely compelling and original places. A sci-fi noir, Dark folds time travel, conspiracies and estranged families into a generation-spanning story kicked off by a child's disappearance. If those kinds of meticulously crafted layers are what you're after in your storytelling, settle in. All three seasons of Dark's meditative look at time travel and its effect on human nature are waiting to hit you at full force.
Murray Close/Netflix
Sense8 (2015-2018)
From the creators of The Matrix comes another story that plays with reality. Sense8 follows eight strangers from across the world who discover they're mentally and emotionally linked. Not only do these windows into vastly different lives teach tolerance, but the "sensates" can also tap each other's skills when facing a sinister organization hunting them down. If you jibe with Sense8's diverse characters, you'll fall head over heels for this earnest and sensual sci-fi drama.
COURTESY OF NETFLIX
Love, Death + Robots (2019—)
This adult animated anthology series spans a range of genres, with plenty of episodes hitting the Black Mirror comparison button. Robots in a post-apocalyptic city, farmers piloting mech suits and a space mission gone wrong all pop up in the first season. While the episodes can be hit and miss (some have been criticized for their treatment of women), you'll find plenty of thought-provoking and impressive animation.
Netflix
The Silent Sea (2021—)
Yeah, Gong Yoo from Squid Game's in this. What else do you need to know? This South Korean sci-fi mystery follows a crew of astronauts on a mission to an abandoned research facility on the moon. Their target: a sample of an unknown substance for unclear purposes. Betrayal, government lies and personal secrets send this addictive space journey into a tailspin.
Warner Bros./YouTube/CNET Screenshot
The 100 (2014-2020)
If The 100 looks like your standard teen drama, prepare to have your expectations exceeded. There's a reason this post-apocalyptic series scored seven seasons: The 100 brings rich world-building and moral dilemmas that push the stereotypical characters into unique, compelling places. The 100 in question are a generation of juvenile detainees sent to Earth to determine whether it's habitable post-apocalypse. 100 percent give this one a go.
Netflix
Altered Carbon (2018-2020)
Altered Carbon is set in a cyberpunk world where human consciousnesses can be transferred into different bodies. This sees investigator and ex-soldier Takeshi Kovacs transported into the body of Joel Kinnaman in season 1 and Anthony Mackie in season 2. Initially, Kovacs' story involves solving a murder, before he goes on a quest to unravel what happened to his own lost love. Altered Carbon can be clunky at times, but its visual candy and entertainment value hoist you through the exposition and heavy-handed social commentary.
Netflix
Archive 81 (2022)
Unfortunately this sci-fi series isn't seeing a second season -- another Netflix casualty that was killed off far too soon. Two timelines, cults and a mystery are wrapped into Archive 81's tantalizing package. The multiple genre-straddling show stars Mamoudou Athie as Dan Turner, an archivist who takes a gig restoring a collection of damaged videotapes from the '90s. He gets far more than he bargained for, drawn into an investigation of a mysterious cult and a young woman who may or may not be dead. A supernatural thriller with horror, noir and sci-fi seeped into its creepy atmosphere, Archive 81 has it all.
Netflix
Lost in Space (2018-2021)
The reboot of the 1965 series of the same name propels us forward to 2046, two years after humanity finds itself on the brink of extinction. The talented Robinson family head out with a crew to colonize a new planet. Aside from inescapable family drama, they face strange new environments and an odd alien robot that befriends young Will. Mystery, heart and a memorable villain in Parker Posey's Dr. Smith give Lost in Space plenty of fuel to lift off (seasons 2 and 3 are markedly improved over season 1).
Netflix
Stranger Things (2016—)
It wouldn't be a best list without Stranger Things. If somehow you've missed the Duffer Brothers' ode to '80s horror and Steven Spielberg, things are about to get tubular. We follow El, a near-mute girl who was the subject of scientific experiments. She develops telekinetic powers, which she uses to fend off monsters who invade from a frightening alternative dimension. The world of Indiana, Hawkins, is lovingly detailed for anyone in need of an '80s nostalgia hit and the misfit characters, played by a stellar young cast, are part of everything that makes this show a tour de force.
Netflix
Travelers (2016-2018)
Full disclosure: Netflix sadly canceled Travelers after its third season, but this tightly plotted sci-fi out of Canada does manage to end with an ambitious bang. We start with Marcy, a disabled woman who's beaten up after helping a friend escape thugs. She dies -- then comes back to life. This strong character-driven sci-fi reveals its secrets in clever ways, following operatives from the future tasked with preventing the collapse of society but also navigating the tricky territory of living a double life.
Laurie Sparham/Netflix
Black Mirror (2011—)
While Charlie Brooker's bleak tech anthology series can be hit and miss, at its best, Black Mirror packs its mini-movies with an exploration of futuristic technological ideas through painfully human stories. One of those is San Junipero, following two women in the '80s (cue banging soundtrack) as they fall for each other in ways they couldn't do in their "real" lives outside the beach city. The tech aspect is revealed with genius timing and, in general, the show explores the consequences of our plugged-in lives in disturbing and occasionally uplifting ways.
Netflix
Away (2020)
Hilary Swank is the big star at the heart of Away's space drama. She plays Emma Green, a NASA astronaut and commander of an expedition to Mars. Things get off to a rocky start, and Emma's international crew fill her with doubt over her ability to command. With time split between Earthbound drama and reliable entertainment above the stratosphere, Away is mostly successful in landing an all-rounded journey.
JoJo Whilden/Netflix
The OA (2016-2019)
Netflix cancellations don't get more criminal than the axing of The OA. This wildly unique story follows Prairie Johnson, a young blind woman who returns after being missing for years, now with the ability to see. She claims to be the "original angel" and convinces a small group of locals to listen to her impossible story, involving abductions and great escapes. The OA is the kind of grounded sci-fi that catches you and its heroes completely off guard when it introduces its fantastic concepts. Watch the first two impeccable seasons on Netflix and cross your fingers the third is picked up elsewhere.
Netflix
Into the Night (2020—)
This apocalyptic sci-fi from Belgium will probably turn you off from flying any time soon. Set on a plane, Into the Night sees a red-eye hijacked by a soldier who, along with the rest of the passengers, ends up surviving a deadly global event down on the ground. Can they keep the plane going long enough to take them to safety? That premise alone should be enough to entice you to catch this excellent, tense thriller.
Netflix
The One (2021)
A DNA researcher claims that it's possible to match people based on genetics, and founds a matchmaking service. A murder investigation takes things for a turn. The One is based on a book of the same name by John Marrs, published in 2016.
