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Samsung's Z Flip 3 and Z Fold 3 sales dwarf previous foldable demand
Samsung's Z Flip 3 and Z Fold 3 sales dwarf previous foldable demand
Samsung's new Z Flip 3 and Z Fold 3 are more popular than their predecessors -- but the South Korean electronics giant isn't giving specific sales data.
The company on Monday said demand for its newest devices "continues to exceed expectations." In the first month, Samsung sold more foldables in the US than in the prior two years, it said in a newsroom post shared ahead of the announcement. US consumers bought five times more Galaxy Z Fold 3 units than last year's Z Fold 2, while they scooped up 40 times more Z Flip 3 units than the earlier Z Flip 5G.
Samsung declined to provide actual figures, which means it's difficult to gauge just how high the actual sales are. In August, it said that "preorder volume" for the new devices was already "outpacing total sales for Galaxy Z devices to date in 2021" -- without giving any specific figures.
Samsung likely sold about 1.02 million foldables in 2019 and 2020 combined in the US, Strategy Analytics said.
The global numbers aren't much higher. The research firm estimates that consumers bought only 730,000 foldables across the world in 2019, with about 82% of them coming from Samsung. The following year, vendors sold 2.2 million foldables, with 2 million of them made by Samsung, Strategy Analytics said. In the first half of 2021, Samsung likely sold about 2.3 million foldables around the globe, Strategy Analytics estimated. That brings Samsung's total global sales before its latest models to roughly 4.9 million. In August, it estimated that Samsung would sell 5.2 million foldables this year.
Samsung introduced its $1,000 Galaxy Z Flip 3 and $1,800 Galaxy Z Fold 3 in August during a virtual Unpacked event. In virtually every way, Samsung sought to address the problems found in its earlier foldables, ranging from worries about the screens being too delicate to criticism that only tech ultra-fans could afford their steep prices.
The company on Monday published a new video showing how it tests its foldables, including putting them in an environmental chamber, looking at water resistant and S Pen usability, and folding them enough times to be sure they'll outlast 200,000 fold -- or around five years of use if folded and unfolded 100 times a day. Tests for the Z Flip 3 and Z Fold 3 "reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands," Samsung said.
While the improved durability has likely made consumers more willing to try foldables, the lower prices have probably been another major factor in making them more attractive to would-be buyers. By starting this year's foldables lineup at $1,000 -- nearly $400 less than last year's original Z Flip and the same price as Apple's iPhone 13 Pro -- Samsung's aiming to make its foldables mainstream.
That's particularly true of the Z Flip 3, which CNET's Patrick Holland called a "scene-stealer" and said "might be the first foldable phone aimed at a mass audience that has a chance of living up to such hype." The device features a compact clamshell design that shields the inner display, while the Z Fold 3 expands outward from a phone into a tablet and comes with S Pen support for the first time.
Samsung has been trying to make foldables popular for years. The company has incorporated the screens in its highest-end products since 2019, but early models didn't attract many buyers. Early flaws in the initial Galaxy Fold's display raised doubts that foldables were strong enough to withstand daily use, let alone a rainstorm or a fall from a nightstand. And prices, which reached as high as $2,000 for last year's Z Fold 2, were aimed more at one-percenters than at typical smartphone buyers. The durability and pricing questions prevented most consumers from buying foldables, particularly in the midst of the global COVID-19 pandemic.
Samsung, the Galaxy Z Fold and Flip Could Be Even Better
Samsung, the Galaxy Z Fold and Flip Could Be Even Better
What's happening
The Galaxy Z Flip 3 and Z Fold 3 are Samsung's best foldables yet, but there's room for improvement when it comes to design, camera quality and battery life.
Why it matters
Companies like Samsung are betting big on foldable phones being the next major evolution of the modern smartphone. But high prices and other setbacks have limited their appeal so far.
What's next
Samsung is hosting its next Unpacked event on Aug. 10, where it could unveil the Galaxy Z Flip 4 and Z Fold 4.
Foldable phones have come a long way since 2019, when Samsung debuted its original Galaxy Z Fold. Last year's $1,800 Galaxy Z Fold 3 and $1,000 Galaxy Z Flip 3 are the most polished versions of the company's foldable devices yet, with improvements to their software and cover screens.
But there's a lot that Samsung could do to make these devices even better, and I'm hoping to see such changes in the upcoming Galaxy Z Fold 4 and Galaxy Z Flip 4.
Both phones are expected to debut during Samsung's Unpacked event on Aug. 10. They'll represent Samsung's latest gambit to hold its position as the frontrunner in the nascent but growing foldable phone market.
Read more: Samsung Unpacked Is Wednesday. Here's How to Watch It Live
TM Roh, the head of Samsung's mobile experience business, said almost 10 million foldable phones were shipped in 2021. That generally lines up with estimates from market researcher IDC, which says 7.1 million foldables were shipped in 2021, representing an increase of 264% over 2020.
These figures suggest foldables are starting to appeal to more than just early adopters and tech enthusiasts. But there are still some obstacles that Samsung and other companies need to overcome before foldables can become as ubiquitous as standard smartphones.
More from Samsung Unpacked
Lower prices
Samsung's foldables come at a premium compared to their standard smartphones, which can make them a tough sell. That's been changing in recent years, with the Galaxy Z Flip 3 in particular being one of the most affordable foldables yet. The Galaxy Z Flip 3 starts at $1,000 without a trade-in, making it the same price as the Galaxy S22 Plus. The Galaxy Z Fold 3 is considerably more expensive, with a usual starting price of $1,800 without a trade-in, although that's still a welcome improvement from the $2,000 Galaxy Z Fold 2.
New software features
The Galaxy Z Flip 4 and Galaxy Z Fold 4 foldable designs certainly set them apart from most phones. But the software needs to catch up to the hardware.
Samsung is off to a good start in this regard. Both the Galaxy Z Fold and Z Flip have a feature called Flex Mode, which reorients and optimizes certain apps to fit the device's screen when folded halfway. For example, Flex Mode shifts some compatible apps to the top half of the screen while displaying navigation and playback controls on the bottom portion.
My favorite example of this mode being put to good use is in the Galaxy Z Flip's camera app. When the device is propped open halfway, the shutter button, photo settings and other controls sit on the bottom half of the screen while the top half serves as a viewfinder. Flex Mode combined with the Z Flip's ability to stay open on its own make it a great camera-tripod combination.
Other than Flex Mode, the Galaxy Z Fold can also run multiple apps on screen at once to take advantage of its tablet-sized screen.
The Galaxy Z Fold 3 can run multiple apps on screen at once.
Patrick Holland/CNET
These are great additions, but there's plenty of room for Samsung to do more. It feels like the software is conforming to the hardware when it should be the opposite. While Flex Mode and the Z Fold's multitasking features are a great start, they're not enticing enough alone to justify buying a foldable phone.
I'd like to see Samsung develop more compelling software features. Even though I wouldn't recommend buying the Surface Duo 2 because it doesn't work very well as a regular phone, I think Microsoft is on to something when it comes to software.
The way the Surface Duo 2 splits compatible apps between screens almost feels like you're using an app in an entirely new way. The Amazon Kindle app transforms the Duo into a digital book, Xbox GamePass turns it into a Nintendo 3DS-style handheld gaming console and Outlook's split-screen view turns it into a mini-laptop. There's a lot of promise with foldables, and I hope Samsung finds more ways to tap into it.
Longer battery life
Battery life is one of the most important characteristics of any phone, and foldable phones are no exception. Unfortunately, the Galaxy Z Fold 3 and Z Flip 3 both had underwhelming battery life. My colleague Patrick Holland could barely get through a day with the Galaxy Z Fold 3's 4,400-mAh battery capacity. The Galaxy Z Flip 3 only made it about 11 hours before requiring a charge.
I'm hoping Samsung will improve the battery life or develop new ways to work around it on the next iterations of the Z Fold and Z Flip. And by "work around it," I mean Samsung could boost the devices' fast charging speeds or make improvements to their power saving modes. The Galaxy Z Fold 3 charges at up to 25 watts while the Z Flip 3 charges at 15 watts, neither of which is anything special. The Galaxy S22 Plus and S22 Ultra, for example, both have a 45-watt charging speed.
Better cameras
Camera quality is right up there with battery life when it comes to what matters most in a phone. The cameras on the Galaxy Z Flip 3 and Z Fold 3 are good, but there's room for improvement. The Galaxy Z Flip 3 has a 12-megapixel wide and 12-megapixel ultrawide main camera setup, which as my colleague wrote in his review is "the equivalent of the cameras you'd find on a $700 phone." The Galaxy Z Fold 3 has a triple camera system that adds a 12-megapixel telephoto lens in addition to the 12-megapixel wide and ultrawide lenses.
The Samsung Galaxy Z Fold 3's cameras
Sarah Tew/CNET
These cameras are fine for most people. Anyone who's considered buying one of these phones is obviously most interested in the display rather than the cameras. But for the price, I'd like to see camera quality that at least matches, if not exceeds, Samsung's best non-folding phones. As my colleague Patrick puts it: "the Z Fold 3 has B+ cameras at an A+ price." That especially holds true for the Galaxy Z Fold 3's under-display camera, which is the selfie camera for the phone when being used in tablet mode.
Luckily, rumors suggest the Galaxy Z Fold 4 will come with some serious camera improvements that bring it up to speed with the Galaxy S22 lineup.
The Samsung Galaxy Z Fold 3 folded shut.
Sarah Tew/CNET
Design improvements
Even though the Galaxy Z Fold 3 and Z Flip 3 are Samsung's most refined foldables yet, phones with bendable screens are still relatively new. As such, it takes time to get the ergonomics just right, and Samsung still has some work to do here.
Let's start with the Galaxy Z Fold. The Z Fold's biggest drawback is that it still feels somewhat awkward to use as a regular phone when closed. Samsung made some design improvements to the Z Fold 3 that make it both lighter and slimmer than its predecessors. But it's still an abnormally bulky phone when closed, which can cause some inconvenience when using it in one hand.
Anyone who has purchased the Z Fold has likely done so because of its large interior screen, not the cover screen. But consider how many times you take out your phone to quickly check a notification or respond to a text message. In some situations, these tasks are much more convenient to accomplish when the Z Fold is closed, such as when you're on the go and unfolding the device feels impractical.
Another design upgrade I'd like to see on the Z Fold is the ability for the S Pen to magnetically connect to the device's hinge. A stylus storage slot like the Galaxy S22 Ultra's doesn't seem like a plausible solution since it would add to the Z Fold's thickness.
The Galaxy Z Flip already feels a lot like a standard phone, but one improvement I'd like to see is a larger cover screen. The Z Flip 3 is a major upgrade compared to the original Z Flip in this regard. While Samsung's first foldable flip phone had just a tiny pill-shaped cover screen, the Z Flip 3's is big enough to fit widgets for the weather, music, alarms and more.
The Samsung Galaxy Z Flip 3's cover screen.
Sarah Tew/CNET
But I'd still like to be able to see more lines of text and widgets on this screen. A larger display would also make it easier to quickly take selfies without unfolding the phone, since the cover display can serve as a camera viewfinder. Thankfully, rumors suggest Samsung is planning to increase the cover screen's size with the Galaxy Z Flip 4.
I'm also hoping Samsung will find a way to make the crease less obvious on both the Galaxy Z Fold and Galaxy Z Flip. The creases on Samsung's current foldables aren't too distracting but they're definitely noticeable -- both to the eyes and the touch. Chinese tech giant Oppo found a way to work around this on its Find N foldable by implementing a "water drop" hinge, which makes the device's crease harder to see and feel when opened. Motorola's teardrop fold hinge design similarly makes the foldable Razr's crease less noticeable.
Samsung's Z Flip and Z Fold phones are gradually inching closer to standard, non-foldable phones in terms of price, and I'm hoping that trajectory will continue. Foldable phones will likely always require some type of trade-off, whether it's to their camera quality or device thickness. I'm just hoping the list of compromises will get smaller over time, starting with the Galaxy Z Flip 4 and Fold 4.
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Galaxy Z Fold 3 review: A refined foldable in search of a purpose
Galaxy Z Fold 3 review: A refined foldable in search of a purpose
Samsung announced the Galaxy Z Fold 3 and Z Flip 3 at the same time. But of the two, the $1,000 Z Flip 3 has a familiar design that's based on clamshell flip phones that have been around for decades. It folds in half from a 6.7-inch phone down to a square that's roughly the size and thickness of several coasters stacked. Meanwhile, the Z Fold 3 costs $1,800, with a futuristic design closer to something you'd see in a sci-fi movie or TV show like Westworld. The latter folds open from a regular phone, into a 7.6-inch square tablet and lacks the same "love at first sight" appeal as the Z Flip 3.
This is because Samsung's phone/tablet hybrid design is still inherently new compared to the tried-and-true flip phone motif the Flip 3 embraces. The Z Fold 3 is actually a wonderful tablet, but when it's folded up it has the same hefty appeal as an air conditioner remote control.
Like
120Hz cover screen
Water resistance
Wonderful tablet experience
S Pen is a blast to use
Software improvements for multitasking and Flex Mode
Don't Like
Battery life lasts about a day
Weird, heavy phone when closed
$1,800 is still expensive
Despite its complicated allure, the Galaxy Z Fold 3 is a remarkable showcase of technology and innovation. Pretty much anytime I open the phone in public, there is someone with a dumbfounded look on their face. For the price, you get nearly every high-end feature one would expect in a flagship Android phone. And for $1,800, you better. The few compromises Samsung did make, like having B+ cameras instead of A+ ones, aren't deal breakers and stand as further reminders that the Z Fold 3's high price tag is because the phone folds in half.
Throughout my time with the Z Fold 3, I kept asking myself why the tablet even needs to fold in half? Or is there a better way to design a tablet that folds down to the size of a phone? As much as the Z Fold 3 has improved over its predecessors, it's still largely a concept in search of a purpose. And I couldn't escape that underlying conundrum. Yet if you want a tablet that can fold up and fit into your pocket, the Z Fold 3 certainly deserves your consideration. It's the second best foldable phone Samsung has made to date, with the best one being the more practical Galaxy Z Flip 3.
Galaxy Z Fold 3 storage and pricing
US
UK
Australia
Galaxy Z Fold 3 256GB
$1,800
£1,599
AU$2,499
Galaxy Z Fold 3 512GB
$1,900
£1,699
AU$2,649
The Z Fold 3 has nearly all the refinements you could ask for, but it still feels like it's missing a purpose.
Patrick Holland/CNET
A stronger, lighter and thinner Fold
The Z Fold 3 takes on the same design and form as the Z Fold 2, albeit with a bunch of improvements. For some, the best improvement might be the $200 drop in price from the $2,000 the Z Fold 2 cost. Most of the phone's upgrades are more iterative, small touches that add up to a more refined package overall.
For instance it's lighter than the previous Fold, which I noticed as soon as I picked it up. But it's still one of the heaviest phones I reviewed this year. It's thinner and more svelte than the Z Fold 2, but still one of the bulkiest phones I have ever tested.
It seems more durable. Obviously, I only had a couple of weeks with the Z Fold 3, so I can only be hopeful that the improvements I noticed span the life of the phone. The metal in the frame and hinge is reinforced and you can feel that extra tensile strength when you hold it, fold it and interact with it. The folding screen, hinge and body feel more like a single uniform whole instead of being separate features. The 7.6-inch main screen still has a crease but it doesn't bother me in the least. You could nitpick it if you want, but the iPhone's notch is far more of an eyesore.
The Gorilla Glass Victus-clad cover screen now has a smooth 120Hz refresh rate that matches the main display and looks lovely. The Z Fold 3 has water resistance and can be submerged up to 1.5 meters (about 5 feet), which is truly remarkable for a folding phone.
Using an S Pen on the Galaxy Z Fold 3 is a blast
One indication that Samsung is confident about the Z Fold 3's durability is that it sells a sharp pointy stylus for you to use on the screen. It's as if Samsung is saying, "We're no longer worried about your fingernails making indentations on the main screen. Go ahead and try out an S Pen."
In my time using the S Pen with the phone, the screen looks just like it did when I took it out of the box. And that's on top of all the times I folded and unfolded it, shoved it in the pockets of my jeans and threw it in my backpack along with whatever else was in there.
Samsung made two versions of the S Pen for the Z Fold 3: the S Pen Fold Edition, which lacks Bluetooth and costs $50; and the S Pen Pro, which has Bluetooth and costs $100. Both have a retractable tip that helps reduce wear and tear on the screen. I only got to try out the S Pen Fold Edition and I noticed that the tip rarely retracted all the way. Instead, it seems to relieve some of the pressure I put on the screen when I draw or write. There's a small arsenal of S Pen tricks such as hover to magnify, which activates when the S Pen is just millimeters away from the screen.
The Galaxy Z Fold 3 is the first foldable phone that supports the S Pen.
Patrick Holland/CNET
The cover screen doesn't support either new S Pen which is a bummer because there's no way to jot a quick note or a doodle without opening up the Fold. And if you have an old S Pen, you can't use it with the Z Fold 3.
As much fun as it is to use an S Pen on that giant vibrant screen, the Fold in no way replaces the inherent convenience that a Galaxy Note provides. The Fold doesn't let you quickly make a note. And there isn't a place to store the S Pen. It would be nice if you could magnetically attach the S Pen to the Fold 3's hinge in the same way you can attach an Apple Pencil to an iPad Pro. I should note that Samsung sells a bundled S Pen Fold Edition and phone case that stores it along the hinge for $80.
Under-display camera selfies and Zoom calls on the Z Fold 3
There are two, technically three, selfie cameras -- let me explain. You can take a selfie with the hole-punch selfie camera in the cover screen. Or you can flip the cover screen down, use it as a live preview and take a selfie with the main rear camera. Or you can use Samsung's first ever under-display camera, which is mostly hidden behind the main screen.
Out of the three options, the one that is the most curious is the under-display camera. The part of the display in front of the camera has fewer screen elements and translucent wiring. At certain angles or when brighter colors are on the display, you can see the part of the screen where the camera is. Think of this camera setup like looking through a window that has blinds on it.
The front-facing camera in the main display of the Galaxy Z Fold 2 (white screen) is housed in a hole-punch cut out. The Galaxy Z Fold 3 uses an under-display camera. Notice the tiny octagon shape in the green leaf wallpaper on the Fold 3's main display.
Sarah Tew/CNET
The under-display camera is only 4 megapixels, which isn't a lot, but that lower resolution helps it see through or around those screen elements. Samsung also uses AI processing to improve the image quality. I took selfies with all three options on the Fold and, no surprise, the photos from the under-display camera looked the worst. Indoor selfies look highly processed and outdoor snaps in good lighting do not look much better.
The under-display camera is intended for video calls and works fine for them. On the few video calls I made using it, people on the other end said that they didn't notice anything out of the ordinary.
I took selfies with the different cameras on the Galaxy Z Fold 3. From left to right, here are selfies from: the main rear camera, cover screen camera and under-display camera.
Patrick Holland/CNET
But let's go back to why there is an under-display camera. The idea is to reduce visual distractions on and around the display. There isn't a notch. There isn't a hole punch. Instead, you either see nothing (yay!) or when bright colors are displayed, you see a tiny glittery octagon that I found to be more distracting than something like a hole-punch camera. At this point, the benefit of having a screen free of visual interruptions isn't worth the tradeoffs from this under-display camera.
Z Fold 3 has B+ cameras at an A+ price
Despite all of the improvements to the phone's hardware, the cameras are one area that largely remain the same. In terms of quality and performance, they are a step behind the camera systems found on phones like the iPhone 12 Pro Max and Samsung's Galaxy S21 Ultra. These are good cameras and for most people the photos and videos they capture with them will be fine.
There are five cameras on the Z Fold 3: the aforementioned under-display camera, the cover-screen selfie camera and a triple camera array on the "back" with a main wide-angle camera, an ultrawide-angle camera and a 2x optical telephoto camera that now has optical image stabilization. In bright lighting, photos look good. Digital zoom up to 4x magnification has minimal image deterioration. If you go past 6x, photos look less stellar and have softer details. Night mode on the Z Fold 3 is solid, but compared to the S21 or S21 Ultra, images look soft. Take a look below at a few photos I took with the new Fold.
The camera hardware didn't change, but the Z Fold 3 gets a new image signal processor thanks to its Snapdragon 888 chip.
Patrick Holland/CNET
Under good lighting, the Fold can capture great photos.
Patrick Holland/CNET
Notice how it handles the highlights in the clouds and the details above the windows of the cream-colored building.
Patrick Holland/CNET
There is something about the perspective of Samsung's ultrawide cameras that always gets me.
Patrick Holland/CNET
This was taken with the 2x telephoto camera.
Patrick Holland/CNET
A beautiful day yields some perfect views. Look at the highlights and shadows in the clouds.
Patrick Holland/CNET
Night mode on the Fold 3 isn't quite to the level of the Galaxy S21, but it's still impressive.
Patrick Holland/CNET
Images look bright and are mostly free of image noise, even from the ultrawide camera.
Patrick Holland/CNET
Videos are decent, but suffer from image noise in all but the most ideal of situations. Take a look at some videos I recorded with the Z Fold 3 below.
There will inevitably be some people who expect the absolute best cameras on a phone that costs $1,800. I'd argue that Samsung made a smart tradeoff to keep that price under $2,000.
Like the Z Flip 3, the Z Fold 3 is essentially its own tripod. Because of its size and flexibility you can put it nearly anywhere to capture a unique angle or perspective.
Galaxy Z Fold 3 gets multitasking right
On the inside, the Z Fold 3 packs nearly every 2021 Android spec you could want. It has a Qualcomm Snapdragon 888 chip and 12GB of RAM. It runs Android 11 and Samsung's One UI 3. Split-screen apps are more customizable, taking advantage of the larger tablet screen. You can put them side by side, stacked vertically or even have three. You can move each app around and resize their windows. You can also save split-screen app groupings and setups for later.
Like the Z Flip 3, the phone's settings has a section called Labs, which lets you optimize nearly any app for the screen. For example, natively Instagram shows up in a thin vertical aspect ratio with screen space on either side of the app. I went into Labs, and forced it to be displayed across the full screen, which worked well.
Multitasking is fun and customizable on the Z Fold 3. You can save app window layouts to use the same setup again.
Patrick Holland/CNET
A useful trait that the Flip and Fold share is Flex Mode. You can position either phone half open like a mini laptop. Flex Mode gets more support in One UI 3 and there are more apps that can take advantage of it. Some apps just move to the top half of the screen with system navigation and brightness controls on the bottom. Other apps, like for videos and music, place the playback controls on the bottom half of the screen. Not every app is optimized for Flex Mode, but this is a huge step up from the Fold 2. I still would like to see apps go farther and even be designed around Flex Mode. Can you imagine a game designed for Flex Mode?
Galaxy Z Fold 3 has less than average battery life
The Z Fold 3's biggest drawback is its battery life. The dual 4,400-mAh batteries are actually a tad smaller than the ones in the Fold 2. As a result, the Z Fold 3 barely makes it through a day. I imagine that has a lot to do with the combination of 5G connectivity and the fact that there are two screens that run at 120Hz. Screen-on time during my review averaged about three and a half hours, which isn't great. I am still running CNET's battery test and will update this review with the results soon.
The Fold lacks dust resistance. In my use this wasn't an issue. But I recommend being careful if you take the Z Fold 3 to the beach or on a hike or anywhere there's potential for small particles to interact with the phone. This wouldn't be a good phone for Salt BAE.
The screens and finish on the body collect finger smudges easily. I find myself wiping it clean constantly.
The Galaxy Z Fold 3 and Z Flip 3 are quite the pairing. One is aimed more at the mainstream and the other at early adopters.
Sarah Tew/CNET
A better foldable, but not the best
While I continue testing the Galaxy Z Fold 3, I still question who this phone is for exactly. A phone enthusiast might love all of the technology in the Fold, especially that folding screen. Foldable phones are still at a comparatively early stage, but the lower price offered by the Z Fold 3 and the Z Flip 3 compared to their predecessors shows an effort to make them more accessible. And I hope that's a trend that continues in the coming years. I still hold that most people who want a folding phone will likely want to consider the Z Flip 3 for its familiar flip-phone aesthetic, but if you want that larger tablet shape the Z Fold 3 fulfills that promise.
Samsung Galaxy Z Fold 3 specs vs. Galaxy Z Fold 2, Galaxy Fold
Galaxy fold z 3 review galaxy z fold 3 review cnet galaxy z fold 3 5g reviews samsung galaxy z fold 3 5g reviews galaxy z fold galaxy z fold 4 review galaxy z flip 3
Galaxy Z Fold 3 review: A refined foldable in search of a purpose
Galaxy Z Fold 3 review: A refined foldable in search of a purpose
Samsung announced the Galaxy Z Fold 3 and Z Flip 3 at the same time. But of the two, the $1,000 Z Flip 3 has a familiar design that's based on clamshell flip phones that have been around for decades. It folds in half from a 6.7-inch phone down to a square that's roughly the size and thickness of several coasters stacked. Meanwhile, the Z Fold 3 costs $1,800, with a futuristic design closer to something you'd see in a sci-fi movie or TV show like Westworld. The latter folds open from a regular phone, into a 7.6-inch square tablet and lacks the same "love at first sight" appeal as the Z Flip 3.
This is because Samsung's phone/tablet hybrid design is still inherently new compared to the tried-and-true flip phone motif the Flip 3 embraces. The Z Fold 3 is actually a wonderful tablet, but when it's folded up it has the same hefty appeal as an air conditioner remote control.
Like
120Hz cover screen
Water resistance
Wonderful tablet experience
S Pen is a blast to use
Software improvements for multitasking and Flex Mode
Don't Like
Battery life lasts about a day
Weird, heavy phone when closed
$1,800 is still expensive
Despite its complicated allure, the Galaxy Z Fold 3 is a remarkable showcase of technology and innovation. Pretty much anytime I open the phone in public, there is someone with a dumbfounded look on their face. For the price, you get nearly every high-end feature one would expect in a flagship Android phone. And for $1,800, you better. The few compromises Samsung did make, like having B+ cameras instead of A+ ones, aren't deal breakers and stand as further reminders that the Z Fold 3's high price tag is because the phone folds in half.
Throughout my time with the Z Fold 3, I kept asking myself why the tablet even needs to fold in half? Or is there a better way to design a tablet that folds down to the size of a phone? As much as the Z Fold 3 has improved over its predecessors, it's still largely a concept in search of a purpose. And I couldn't escape that underlying conundrum. Yet if you want a tablet that can fold up and fit into your pocket, the Z Fold 3 certainly deserves your consideration. It's the second best foldable phone Samsung has made to date, with the best one being the more practical Galaxy Z Flip 3.
Galaxy Z Fold 3 storage and pricing
US
UK
Australia
Galaxy Z Fold 3 256GB
$1,800
£1,599
AU$2,499
Galaxy Z Fold 3 512GB
$1,900
£1,699
AU$2,649
The Z Fold 3 has nearly all the refinements you could ask for, but it still feels like it's missing a purpose.
Patrick Holland/CNET
A stronger, lighter and thinner Fold
The Z Fold 3 takes on the same design and form as the Z Fold 2, albeit with a bunch of improvements. For some, the best improvement might be the $200 drop in price from the $2,000 the Z Fold 2 cost. Most of the phone's upgrades are more iterative, small touches that add up to a more refined package overall.
For instance it's lighter than the previous Fold, which I noticed as soon as I picked it up. But it's still one of the heaviest phones I reviewed this year. It's thinner and more svelte than the Z Fold 2, but still one of the bulkiest phones I have ever tested.
It seems more durable. Obviously, I only had a couple of weeks with the Z Fold 3, so I can only be hopeful that the improvements I noticed span the life of the phone. The metal in the frame and hinge is reinforced and you can feel that extra tensile strength when you hold it, fold it and interact with it. The folding screen, hinge and body feel more like a single uniform whole instead of being separate features. The 7.6-inch main screen still has a crease but it doesn't bother me in the least. You could nitpick it if you want, but the iPhone's notch is far more of an eyesore.
The Gorilla Glass Victus-clad cover screen now has a smooth 120Hz refresh rate that matches the main display and looks lovely. The Z Fold 3 has water resistance and can be submerged up to 1.5 meters (about 5 feet), which is truly remarkable for a folding phone.
Using an S Pen on the Galaxy Z Fold 3 is a blast
One indication that Samsung is confident about the Z Fold 3's durability is that it sells a sharp pointy stylus for you to use on the screen. It's as if Samsung is saying, "We're no longer worried about your fingernails making indentations on the main screen. Go ahead and try out an S Pen."
In my time using the S Pen with the phone, the screen looks just like it did when I took it out of the box. And that's on top of all the times I folded and unfolded it, shoved it in the pockets of my jeans and threw it in my backpack along with whatever else was in there.
Samsung made two versions of the S Pen for the Z Fold 3: the S Pen Fold Edition, which lacks Bluetooth and costs $50; and the S Pen Pro, which has Bluetooth and costs $100. Both have a retractable tip that helps reduce wear and tear on the screen. I only got to try out the S Pen Fold Edition and I noticed that the tip rarely retracted all the way. Instead, it seems to relieve some of the pressure I put on the screen when I draw or write. There's a small arsenal of S Pen tricks such as hover to magnify, which activates when the S Pen is just millimeters away from the screen.
The Galaxy Z Fold 3 is the first foldable phone that supports the S Pen.
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The cover screen doesn't support either new S Pen which is a bummer because there's no way to jot a quick note or a doodle without opening up the Fold. And if you have an old S Pen, you can't use it with the Z Fold 3.
As much fun as it is to use an S Pen on that giant vibrant screen, the Fold in no way replaces the inherent convenience that a Galaxy Note provides. The Fold doesn't let you quickly make a note. And there isn't a place to store the S Pen. It would be nice if you could magnetically attach the S Pen to the Fold 3's hinge in the same way you can attach an Apple Pencil to an iPad Pro. I should note that Samsung sells a bundled S Pen Fold Edition and phone case that stores it along the hinge for $80.
Under-display camera selfies and Zoom calls on the Z Fold 3
There are two, technically three, selfie cameras -- let me explain. You can take a selfie with the hole-punch selfie camera in the cover screen. Or you can flip the cover screen down, use it as a live preview and take a selfie with the main rear camera. Or you can use Samsung's first ever under-display camera, which is mostly hidden behind the main screen.
Out of the three options, the one that is the most curious is the under-display camera. The part of the display in front of the camera has fewer screen elements and translucent wiring. At certain angles or when brighter colors are on the display, you can see the part of the screen where the camera is. Think of this camera setup like looking through a window that has blinds on it.
The front-facing camera in the main display of the Galaxy Z Fold 2 (white screen) is housed in a hole-punch cut out. The Galaxy Z Fold 3 uses an under-display camera. Notice the tiny octagon shape in the green leaf wallpaper on the Fold 3's main display.
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The under-display camera is only 4 megapixels, which isn't a lot, but that lower resolution helps it see through or around those screen elements. Samsung also uses AI processing to improve the image quality. I took selfies with all three options on the Fold and, no surprise, the photos from the under-display camera looked the worst. Indoor selfies look highly processed and outdoor snaps in good lighting do not look much better.
The under-display camera is intended for video calls and works fine for them. On the few video calls I made using it, people on the other end said that they didn't notice anything out of the ordinary.
I took selfies with the different cameras on the Galaxy Z Fold 3. From left to right, here are selfies from: the main rear camera, cover screen camera and under-display camera.
Patrick Holland/CNET
But let's go back to why there is an under-display camera. The idea is to reduce visual distractions on and around the display. There isn't a notch. There isn't a hole punch. Instead, you either see nothing (yay!) or when bright colors are displayed, you see a tiny glittery octagon that I found to be more distracting than something like a hole-punch camera. At this point, the benefit of having a screen free of visual interruptions isn't worth the tradeoffs from this under-display camera.
Z Fold 3 has B+ cameras at an A+ price
Despite all of the improvements to the phone's hardware, the cameras are one area that largely remain the same. In terms of quality and performance, they are a step behind the camera systems found on phones like the iPhone 12 Pro Max and Samsung's Galaxy S21 Ultra. These are good cameras and for most people the photos and videos they capture with them will be fine.
There are five cameras on the Z Fold 3: the aforementioned under-display camera, the cover-screen selfie camera and a triple camera array on the "back" with a main wide-angle camera, an ultrawide-angle camera and a 2x optical telephoto camera that now has optical image stabilization. In bright lighting, photos look good. Digital zoom up to 4x magnification has minimal image deterioration. If you go past 6x, photos look less stellar and have softer details. Night mode on the Z Fold 3 is solid, but compared to the S21 or S21 Ultra, images look soft. Take a look below at a few photos I took with the new Fold.
The camera hardware didn't change, but the Z Fold 3 gets a new image signal processor thanks to its Snapdragon 888 chip.
Patrick Holland/CNET
Under good lighting, the Fold can capture great photos.
Patrick Holland/CNET
Notice how it handles the highlights in the clouds and the details above the windows of the cream-colored building.
Patrick Holland/CNET
There is something about the perspective of Samsung's ultrawide cameras that always gets me.
Patrick Holland/CNET
This was taken with the 2x telephoto camera.
Patrick Holland/CNET
A beautiful day yields some perfect views. Look at the highlights and shadows in the clouds.
Patrick Holland/CNET
Night mode on the Fold 3 isn't quite to the level of the Galaxy S21, but it's still impressive.
Patrick Holland/CNET
Images look bright and are mostly free of image noise, even from the ultrawide camera.
Patrick Holland/CNET
Videos are decent, but suffer from image noise in all but the most ideal of situations. Take a look at some videos I recorded with the Z Fold 3 below.
There will inevitably be some people who expect the absolute best cameras on a phone that costs $1,800. I'd argue that Samsung made a smart tradeoff to keep that price under $2,000.
Like the Z Flip 3, the Z Fold 3 is essentially its own tripod. Because of its size and flexibility you can put it nearly anywhere to capture a unique angle or perspective.
Galaxy Z Fold 3 gets multitasking right
On the inside, the Z Fold 3 packs nearly every 2021 Android spec you could want. It has a Qualcomm Snapdragon 888 chip and 12GB of RAM. It runs Android 11 and Samsung's One UI 3. Split-screen apps are more customizable, taking advantage of the larger tablet screen. You can put them side by side, stacked vertically or even have three. You can move each app around and resize their windows. You can also save split-screen app groupings and setups for later.
Like the Z Flip 3, the phone's settings has a section called Labs, which lets you optimize nearly any app for the screen. For example, natively Instagram shows up in a thin vertical aspect ratio with screen space on either side of the app. I went into Labs, and forced it to be displayed across the full screen, which worked well.
Multitasking is fun and customizable on the Z Fold 3. You can save app window layouts to use the same setup again.
Patrick Holland/CNET
A useful trait that the Flip and Fold share is Flex Mode. You can position either phone half open like a mini laptop. Flex Mode gets more support in One UI 3 and there are more apps that can take advantage of it. Some apps just move to the top half of the screen with system navigation and brightness controls on the bottom. Other apps, like for videos and music, place the playback controls on the bottom half of the screen. Not every app is optimized for Flex Mode, but this is a huge step up from the Fold 2. I still would like to see apps go farther and even be designed around Flex Mode. Can you imagine a game designed for Flex Mode?
Galaxy Z Fold 3 has less than average battery life
The Z Fold 3's biggest drawback is its battery life. The dual 4,400-mAh batteries are actually a tad smaller than the ones in the Fold 2. As a result, the Z Fold 3 barely makes it through a day. I imagine that has a lot to do with the combination of 5G connectivity and the fact that there are two screens that run at 120Hz. Screen-on time during my review averaged about three and a half hours, which isn't great. I am still running CNET's battery test and will update this review with the results soon.
The Fold lacks dust resistance. In my use this wasn't an issue. But I recommend being careful if you take the Z Fold 3 to the beach or on a hike or anywhere there's potential for small particles to interact with the phone. This wouldn't be a good phone for Salt BAE.
The screens and finish on the body collect finger smudges easily. I find myself wiping it clean constantly.
The Galaxy Z Fold 3 and Z Flip 3 are quite the pairing. One is aimed more at the mainstream and the other at early adopters.
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A better foldable, but not the best
While I continue testing the Galaxy Z Fold 3, I still question who this phone is for exactly. A phone enthusiast might love all of the technology in the Fold, especially that folding screen. Foldable phones are still at a comparatively early stage, but the lower price offered by the Z Fold 3 and the Z Flip 3 compared to their predecessors shows an effort to make them more accessible. And I hope that's a trend that continues in the coming years. I still hold that most people who want a folding phone will likely want to consider the Z Flip 3 for its familiar flip-phone aesthetic, but if you want that larger tablet shape the Z Fold 3 fulfills that promise.
Samsung Galaxy Z Fold 3 specs vs. Galaxy Z Fold 2, Galaxy Fold
