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Samsung's Next Metaverse Move Is a Roblox Game
What is a metaverse again? Maybe, just a game. Samsung's newest "metaverse" move is a game on Roblox, called Samsung Space Tycoon. Its mission? Collect virtual Samsung products.
Samsung used to make VR headsets for its phones and has been quiet on the smart glasses front for now. Instead, the company's metaverse aspirations have largely been marketing efforts in virtual worlds. Samsung created an event space in Decentraland for its last Unpacked product event. Samsung Space Tycoon looks like it's aiming for a younger crowd.
According to Samsung's press release, the game's aiming at Gen-Z with its game, which has collectible product-themed virtual accessories to grab. This isn't Samsung's first partnership with Roblox -- the company hosted a Roblox concert with Charli XCX earlier this year in Samsung Superstar Galaxy.
Samsung Space Tycoon has a Mining Zone where ingredients are found, which can then be combined to make products in a Lab Zone. There are virtual phones, TVs, watches and other virtual items that can transform into gadgets. Apparently, a Z-Flip phone can turn into a scooter for your avatar, and a TV can turn into a helicopter.
Samsung's expected to have another Unpacked product event later this summer to announce its next phones.
According to Samsung's Jinsoo Kim, the whole game is designed to "give our Gen Z customers a chance to experience Samsung products in a way they have never done before." It's an interactive social ad space. So was Samsung's Decentraland space. But both are, notably, virtual worlds largely living outside of VR. Whether Samsung decides to extend its metaverse marketing efforts to VR or AR remains to be seen.
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Samsung's next Unpacked event is today -- here's how you can watch it live -- and we're expecting to see a couple new foldable phones. Samsung's trailer for the event shows off what could be the rumored Galaxy Z Flip 4 and Galaxy Z Fold 4.
Although the Galaxy Z Flip and Fold 4 are both foldable phones, they differ in many ways. The most noticeable difference is that the Z Fold bends like a book, while the Z Flip folds vertically. Last year's Z Flip 3 was dubbed the "most normal foldable available," by CNET's Patrick Holland, and the upcoming Z Flip 4 will probably bring some welcome upgrades and refinements.
Read more: Samsung Unpacked Live Blog: Galaxy Z Fold 4, Z Flip 4 Reveals To Come
We're collecting all the rumors regarding the Galaxy Z Flip 4's release date, price, new features and specs, and will be updating this story as new information becomes available. Here's what we've heard so far. Just note that, since these are rumors, none of the specs have been confirmed by Samsung.
But to encourage people to reserve their phones early, from July 19 until Aug. 10, Samsung is offering an extensive list of discounts based on different bundles, from a maximum of $200 off for those reserving a Galaxy phone, watch and buds down to a minimum of $30 off for just reserving Galaxy buds. While this could be a hint of what's coming at Unpacked, the savings could apply to older Galaxy Watch or Galaxy Buds models.
Release date: Will we see the Galaxy Z Flip 4 on Aug. 10?
Following rumors about an August Unpacked from tipster Evan Blass, Samsung confirmed that it will hold an event on Aug. 10, 2022. It's still unclear what exactly will be announced at the company's upcoming event, but Samsung's invitation and trailer shows what appears to be a new version of the clamshell Galaxy Z Flip.
Looking at the history of the foldable phone (and that of its Galaxy Z Fold sibling), we can broadly deduce when to expect the new device.
The Galaxy Z Flip's launches don't appear to follow a specific pattern, as the original was announced in February 2020 and the Galaxy Z Flip 3 was released in August 2021. However, Samsung seems to have buddied the device with the Galaxy Z Fold, which is why the Z Flip jumped from version 1 to 3 -- to match the naming convention of the Z Fold.
The 2019 Galaxy Fold and 2020 Z Fold 2 were released in September, while the Z Fold 3 debuted in August 2021. If Samsung plans on releasing the phones as a pair, we can likely expect the Galaxy Z Flip 4 in August or September alongside the Galaxy Z Fold 4, which aligns with the upcoming event date.
Price: The Galaxy Z Flip 4 could be less expensive
We haven't yet heard much in terms of the Galaxy Z Flip 4's possible price. But, we can look to rumors about the Galaxy Z Fold 4 for hints.
A Korean leaker who goes by the handle yeux1122 suggests the upcoming Galaxy Z Fold 4 will cost less than the Z Fold 3. (Leaker yeux1122 doesn't have much of a track record compared to others. MacRumors reported in February that they correctly guessed the iPad Mini 6's release time frame, but were incorrect about the tablet's screen size.) Although the tipster didn't provide any further detail, that speculation aligns with the phone's price history. The Galaxy Z Fold 3 ($1,800) got a price drop compared to the Fold 2 ($2,000). The price of the Galaxy Z Flip 3 was slashed last year as well to $1,000 from $1,380 for the original Z Flip.
Read more: Here's One Feature Samsung Could Use to One-Up Apple
With that in mind, it's within the realm of possibility for Samsung to decrease the cost of the Z Flip 4. But, like every other rumor, we won't know for sure until the company announces the device.
The Galaxy Z Flip 4 and Z Flip 3, shown above, may look similar.
Patrick Holland/CNETDesign: Larger cover screen and a new hinge
Rumors about the upcoming Galaxy Z Flip 4's display suggest Samsung's making a few small tweaks rather than large sweeping upgrades. According to Korean news site The Elec, the Z Flip 4 will retain the 6.7-inch internal foldable display of the Z Flip 3, but the external cover screen will slightly increase from 1.83 to 1.9 inches. Ross Young, co-founder and CEO of Display Supply Chain Consultants, however, believes that the cover display could increase further to 2 inches.
The Galaxy Z Flip 3's cover screen, the display on the outside when the phone is closed, is four times larger than that of the original Z Flip, and Holland lauded the move as a "step in the right direction." A slightly bigger cover screen could make reading notifications and swiping widgets a little easier.
The Galaxy Z Flip 4 may also get a redesigned hinge. That is, according to leaker Ice Universe. The new hinge, which is also shown in leaked images of the foldable phone posted by Blass, would be thinner than those on the Galaxy Z Flip 3 and may give the phone's an overall slimmer design.
The Galaxy Z Flip's rumored extendable display.
LetsGoDigitalAccording to a patent Samsung filed with the World Intellectual Property Office, however, the Galaxy Z Flip 4 may get more than just a new cover screen and hinge. The patent, as Dutch blog LetsGoDigital reported in March, shows a Galaxy Z Flip that has both a foldable and extendable screen that can be pulled out to create a display that is twice as large.
Read more: Galaxy Watch 5: Every Noteworthy Rumor Ahead of Samsung Unpacked
Cameras: Rotating lenses?
Samsung didn't upgrade the camera hardware for the Galaxy Z Flip 3, but the upcoming Z Flip 4 may offer some improvements. If rumors are to be believed, the new foldable will offer a rotating camera and a better under-display camera.
Samsung filed another patent application with the World Intellectual Property Office for a clamshell phone sporting a rotating camera, as LetsGoDigital reported in 2021. The camera, which lives on the foldable's hinge, has two lenses and can pivot to be used when the phone is closed, open or at different angles in between. This means the camera could take selfies and meet other photography needs.
The Galaxy Z Flip 4's rumored rotating camera.
LetsGoDigitalAlthough a one-size-fits-all camera sounds neat, it may also cause the foldable's hinge to be significantly larger, making the phone itself bigger and bulkier.
Additional rumors from Korean leaker yeux1122, suggest Samsung has tested versions of the Galaxy Z Flip 4 with an improved under-display camera that can be used on the cover screen, too. However, the company is also rumored to have tested versions of the phone with a perforated, punch-hole cutout display.
Read more: Samsung, the Galaxy Z Fold and Flip Could Be Even Better
Other rumored specs and features
Here's everything else we've heard about Samsung's Galaxy Z Flip 4's specifications and potential new features.
Battery
The Galaxy Z Flip 4 may have a larger battery capacity than its predecessor. According to leaker Ice Universe, Samsung's upcoming foldable phone could sport a 3,700-mAh battery. That's 400 mAh larger than last year's Galaxy Z Flip 3.
Snapdragon 8 Plus Gen 1 chip
Rumors from Ice Universe also suggest that the Galaxy Z Flip 4 and Galaxy Z Fold 4 may both run on the Snapdragon 8 Plus Gen 1 chip. The new chip would give the foldables a performance boost over the Galaxy Z Flip and Z Fold 3 which run on the Qualcomm Snapdragon 888.
Color options
The Galaxy Z Flip 4 is rumored to come in four colors, including blue, black, cream and a lavender option said to be called Bora Purple, according to supposed renders posted by MySmartPrice.
We still have some time until the Galaxy Z Flip 4's possible reveal, but we have some helpful information to check out while you wait. You can read up on rumors about the Galaxy Z Fold 4 and CNET's reviews of Samsung's flagship phones, the Galaxy S22 and S22 Ultra. You can also check out how to save up to $200 on Samsung's new foldables before they even launch.
Have an Android phone that needs tweaking? Take a look at these settings to change and how to clear your browser cache. More of an Apple fan? We're collecting iPhone 14 rumors, too.
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